DongguanShahararren Kayayyakin GidaAn kafa Tushen Watsa Labarai kai tsaye. Yaya ya kamata kamfanonin samar da kayan gida su shiga sabbin kafofin watsa labarai?
Abstract: Dauki “sababbin kafofin watsa labarai” bayyana kuma tsara “sabbin wuraren” na masana’antar kayan daki
A yau, samfuran kasuwancin gargajiya suna fuskantar manyan canje-canje, tallace-tallace na dijital yana ƙaruwa, kuma darajar sabbin tashoshi na kafofin watsa labarai yana ƙara haskakawa. Ga kamfanoni masu yawa, a cikin yanayin da ci gaban amfani ya yi kasala kuma farashin saye na abokin ciniki ke karuwa, ta yin amfani da sabbin tallace-tallacen kafofin watsa labaru don cimma nasarorin alama da karya cikin da'irar hanya ce da ake buƙata ga kowane kamfani.
Sabbin dandamali na kafofin watsa labaru kamar Douyin, Xiaohongshu, da asusun bidiyo sun zama matsayi masu mahimmanci don bayyanar alama, noman tushe, da kuma samun mai amfani. Har ila yau, ƙofar shiga ce ta zirga-zirgar ababen hawa don gefen tallace-tallace. A lokacin da aka kammala sau biyu 11, dandamali daban-daban sun fitar da "rahotannnin yaƙi". Kasuwancin e-commerce kai tsaye har yanzu muhimmin bangare ne, amma yanayin "de-heading" a bayyane yake, kuma "watsa shirye-shiryen kantin sayar da kayayyaki" ya zama mai haɓakawa don fashewar kasuwancin alama.
Babu shakka cewa ta hanyar yin wasa da sabbin tallace-tallacen kafofin watsa labaru ne kawai za ku iya ƙware “Password Password” na tallan tallan. A wannan shekara, yawancin shugabannin kasuwanci a cikin da'irar kayan kayan Dongguan suna da lambobin IP na sirri.
Keɓaɓɓen shari'ar IP na jagoran masana'antu
Kwamitin Shirya na Shahararrun Baje kolin Furniture ya kuma shirya jerin sabbin ayyukan kasuwancin e-commerce na kafofin watsa labarai: "Lokacinmu" 2023 Gidan Furnishing Sabbin Jigogin Watsa Labarai An ƙaddamar da shi a watan Agusta, da "Dongguan Furniture Collective Voice Conference and Dongguan Furniture Industry" Sabbin Ci gaban Kasuwancin E-Kasuwanci" an gudanar da shi a watan Oktoba. Taron kolin", a watan Nuwamba a hukumance ya ba da sanarwarShahararren Kayayyakin Gida na DongguanLive Broadcast Base kuma ya sanar da2023 Dongguan FurnitureE-kasuwanci Live Watsa Bikin Watsawa a layi.
"Lokacinmu" 2023 Babban Taron Jigogin Sabbin Watsa Labarai
Dongguan Furniture Collective Voice Conference Working Conference and Dongguan Furniture Industry New Media e-commerce Development Koli
"Buɗe kalmar sirrin zirga-zirga kuma ku yi amfani da kasuwar haɓaka" Dongguan Good Furniture Douyin Taron Koyarwa Ƙarfafawa
Ana iya ganin cewa mutanen kayan daki sun ci gaba da dagewa da tsayin daka a kan hanyar ci gaban iri a wajen da'irar sabbin tallace-tallacen kafofin watsa labarai.
Shigar da kasuwancin e-kasuwanci kai tsaye
Shahararriyar kayan samar da kayan gida kai tsaye an kafa tushe
A ranar 10 ga Nuwamba, daDongguan Good FurnitureTaron horarwa na Douyin "Buɗe kalmomin shiga na zirga-zirga don haɓaka kasuwar haɓaka" tare da haɗin gwiwar Dongguan Famous Furniture Club, Douyin, da ƙungiyar MCN Xinju.com an gudanar da shi a Famous Furniture Expo Park, wanda ke nuna sanarwar farko a hukumance na kafa Shahararren Gida na Dongguan. Furnishing Live Watsa Base, da kuma sanar da 2023 Dongguan Furniture E-kasuwanci Live Watsa Bikin Watsa shirye-shirye, daukar wani muhimmin mataki zuwa gina Dongguan furniture masana'antu e-kasuwanci yanayi.
Shahararriyar Gidauniyar Dongguan Tushen Watsa Labarai Kai Tsaye ya dogara daDongguan Furniture's balagagge tsarinHaɗe da samarwa, masana'antu, nuni da kasuwanci, da kuma manyan fa'idodi a cikin watsa shirye-shiryen kai-tsaye na Douyin, Xiaohongshu da Xinju.com, babbar ƙungiyar MCN a fagen samar da kayan abinci na gida, don haɗawa da albarkatun watsa shirye-shiryen kai tsaye na cikin gida, tare da haɗin gwiwa. Jami'in Douyin na Dongguan mai ba da sabis na bel na gida da mai ba da sabis na bel na masana'antu na Xiaohongshu.
Dongguan Shahararren Gida yana Ba da Tushen Watsa Labarai Kai Tsaye
Tushen watsa shirye-shiryen kai tsaye yana ba da dama ga kamfanoni masu samar da gida don nuna samfuran, haɓaka samfuran, da raba bayanan masana'antu ta hanyar watsa shirye-shiryen bidiyo kai tsaye, tallan shahararrun mutane, da haɗin gwiwar hukuma na dandamali da yawa. A lokaci guda kuma, tushe kuma yana ba da tallafin fasaha, jagorar horarwa, shirye-shiryen watsa shirye-shiryen raye-raye da sauran ayyuka don taimakawa kamfanonin samar da kayan gida aiwatar da ayyukan tallan watsa shirye-shiryen kai tsaye da haɓaka tasirin alama da ayyukan tallace-tallace.
Mai Huiqing, Babban Sakatare Janar na Famous Furniture Club
Mai Huiqing, Sakatare-Janar na Famous Furniture Club, ya ce a taron na kwanaki 20 na "2023 Dongguan Furniture Live Streaming e-commerce Festival" za a kaddamar da shi a ranar 29 ga Nuwamba don jagorantar masana'antu na sama da na kasa a cikin masana'antar kayan daki kai tsaye. sarkar da za a taru a Dongguan da gina masana'antar kayan kwalliyar Dongguan. E-kasuwanci muhalli. Ta ce bikin kasuwancin e-commerce wani batu ne mai yawo da kudaden gwamnati, Douyin jami'in kebantaccen zirga-zirgar albarkatu, Xinju.com ƙwararriyar watsa shirye-shiryen watsa shirye-shirye kai tsaye, sabis na tallafawa watsa shirye-shiryen kai tsaye, haɗa ƙarfi da albarkatu da gaske don taimakawa kamfanonin kayan aiki da gaske samun nasara filin watsa shirye-shiryen e-kasuwanci kai tsaye. Ana fatan kamfanonin dakunan dakunan Dongguan za su shiga cikin ayyukan da suka yi nasara da ci gaba.
Ma Yajun, shugabar bel ɗin masana'antar e-commerce ta Douyin
Ma Yajun, shugaban bel ɗin masana'antar e-commerce ta Douyin, an kuma gayyace shi don raba kayan aikin e-kasuwanci na Douyin da kuma masana'antar adon gida na cikakken kasuwancin kasuwanci, ƙarfafa kamfanoni don amfani da abun ciki da ayyukan sarrafa samfur tare da hanyar "GASKIYA + S". . Ta hanyar yin aiki da kai na matsayi, matrix mai basira, ayyukan jigo, manyan Vs da nunin samfur, da dai sauransu, gudanar da mai amfani da duniya, haɓaka ƙwarewar duniya, da haɗin yanar gizo da layi suna samun nasara.
Dongguan e-kasuwanci
Ƙarfin girma mai ƙarfi
An fahimci cewa Dongguan shi ne rukuni na uku na hada-hadar zirga-zirgar ababen hawa ta intanet a cikin kasar sannan kuma na uku a lardin Guangdong. Tun lokacin da aka amince da shi a shekarar 2018, yawan shigo da kayayyaki ta yanar gizo ta Dongguan ya karu daga yuan biliyan 15.9 a shekarar 2017 zuwa yuan biliyan 81.862 a shekarar 2022, tare da matsakaicin karuwar kashi 38 cikin dari a shekara. Yawan ci gaban yana da farin ciki, kuma ya kasance a cikin mafi girma a kasar sau da yawa.
Wannan saitin bayanai ne wanda Hou Weijia, shugaban sashen kasuwancin e-commerce na Ofishin Kasuwancin Dongguan Municipal, ya raba, a taron "Dongguan Furniture Collective Voice Conference and Dongguan Furniture Industry New Media E-commerce Summit" da aka gudanar a watan Oktoba. Taron ya kuma gayyaci Yang Gongzi na kungiyar Douyin ta MCN na shekara-shekara ta Wuyou Media Group, da Xiong Jiantao, shugaban karramawa na kungiyar hada-hadar kayan gida ta kasar Sin, da shugabannin kamfanonin kayayyakin dakunan Dongguan irin su Chuangyu, Huahui, Wanhengtong, Medi, Changshi, da Yuzhai.
Hou Weijia, Shugaban Sashen Kasuwancin E-commerce na Ofishin Kasuwancin Municipal Dongguan
Hou Weijia ya ce a wurin taron, kasuwancin yanar gizo na Dongguan da ke kan iyaka yana da karfin ci gaba sosai, wanda ke amfana daga manyan nau'ikan masana'antu na kamfanonin kera Dongguan. Bayan haka, kwamitin jam'iyyar gundumomi da gwamnati za su gabatar da manufofin tallafi na musamman a fannonin kasuwanci guda biyu na watsa shirye-shiryen kai tsaye da kasuwancin intanet na kan iyaka.
Girman farko shine kafa tushen watsa shirye-shirye kai tsaye a Dongguan. A halin yanzu, Dongguan ya ƙididdige sansanonin watsa shirye-shiryen e-kasuwanci kai tsaye na nunin 10, tare da jimlar kusan nau'ikan kwangilar 1,200, game da ɗakunan watsa shirye-shirye na 300, da jimlar sama da mutane 30,000 da aka horar. "Muna ƙarfafa ƙirƙirar wuraren watsa shirye-shiryen watsa shirye-shirye. Kwamitin Jam'iyyar Municipal yana fatan Dongguan zai gina babban tashar watsa shirye-shiryen watsa shirye-shirye, cibiyar zaɓin samfur, da ɗakin watsa shirye-shiryen watsa shirye-shirye a cikin kayan daki da wuri-wuri." Hou Weijia ya ce. Kafa Dongguan Shahararriyar Gidauniyar Furnishing Live Watsa Base kawai ya tabbatar da wannan batu.
Girma na biyu yana jagorantar kamfanonin masana'antu don yin amfani da watsa shirye-shirye na kai tsaye da kuma sababbin hanyoyin watsa labaru don sayar da samfurori da kuma kawo kayayyaki na Dongguan zuwa duniya. Hankali na uku shi ne bullo da noman cibiyoyi na MCN, ta yadda cibiyoyin MCN za su yi hidima da kuma ciyar da masana’antun kera kayayyaki. Girma na huɗu yana ba da wasu goyan baya ga sababbin tarurrukan kasuwancin e-commerce na kafofin watsa labaru, abubuwan da suka faru na e-kasuwanci, da sauransu.
Sabbin kafofin watsa labarai karya wasan
Bukatar haɓaka wayewar kai da yin aiki mai kyau a dabarun abun ciki
Don haka, ta yaya masana'antar kayan aiki za ta iya yin aiki mai kyau a cikin sabbin kasuwancin e-kasuwanci? Wadanne wakilai na IP masu tasiri da masu ƙirƙirar abun ciki masu inganci suke akwai a cikin sabbin kafofin watsa labarai na gida na yanzu?
"Lokacinmu" 2023 Babban Taron Sabbin Watsa Labarai
Wuyou Media Yang Gongzi ya taba fada a taron sabbin kafafen yada labarai na gida na 2023 cewa sabbin kafafen yada labarai na yanzu sun shiga kashi na biyu: zamanin 3.0. Zamanin 3.0 shine zamanin sabbin kafofin watsa labaru na masana'antu. Don kamfanonin samar da gida don samun matsayi na kansu a cikin sababbin kafofin watsa labaru na masana'antu, yana da matukar muhimmanci a sami abun ciki mai kyau da basirar kuɗi.
Mista Yang ya gano cewa duk da cewa samfurin ya gina sabon abun ciki na kafofin watsa labarai da kuma rukunin ayyukan watsa shirye-shirye kai tsaye, yana fuskantar matsalolin gama gari kamar daidaito tsakanin zirga-zirgar ababen more rayuwa da sautin alama, da kuma cin karo da juna tsakanin shuka gida da ƙarancin amfani da ke da wahala. tuba. Yadda masu sana'ar kayan gida ke isar da ƙirar ƙirar samfuransu maimakon kawai cimma tallace-tallace ya zama ƙwaya mai wahala wanda samfuran kayan daki na yanzu da ƙungiyoyin tallace-tallace ke ƙoƙarin ci.
"Tunanin rashin aiki a cikin masana'antar kayan daki shine a iya rage kai da kuma kara girman ruhin sana'a na masana'antar." Yang Gongzi ya bayyana cewa, a shekara mai zuwa, hukumar kula da sararin samaniya ta kasar Sin da sabbin kafofin watsa labaru na iya yin gyare-gyare sosai, kuma ana sa ran kamfanonin samar da kayayyakin gida za su samar da "lokacin bazara" na zirga-zirga.
Dangane da labaran ra'ayin jama'a na baya-bayan nan da suka shafi sabbin kafofin watsa labaru, ya yi imanin cewa, ana sa ran hukumar kula da sararin samaniya ta kasar Sin za ta dauki manyan matakai guda hudu: ① soke farashi mai rahusa, da karkatar da harkokin cinikayya ta yanar gizo, da kiyaye daidaito tsakanin sarrafa farashin ciniki ta intanet. da farashin jiki; ② da gaske rage yawan adadin manyan ginshiƙai guda ɗaya da Girman tattalin arziƙin mashahurin Intanet wanda ke kawo kaya; ③ Tsananin sarrafa samfuran mashahuran Intanet da ƙari mai yawa da dabarun haɓakawa; ④ Ƙarfafa haɓaka alamar watsa shirye-shiryen kai don haɓaka rabon inganci, manyan odar abokin ciniki da samfuran gado.
Wuyou Media Group MR. Yang
Don haka ta yaya rukunin kayan daki ke samun damammakin sabbin hanyoyin samun nasara a kafofin watsa labarai? Yang Gongzi ya ba da kwatance guda uku don aiwatarwa, wato: ① Ƙara fahimtar girma da shiga wasan; ② Rage girma zuwa daidaitaccen tsari da haɗin kai don haɓakawa; ③ Dabarun abun ciki da fashewar lokaci. Kuma an bincika hotuna masu amfani na abubuwan daki. Fuskantar hotuna na manyan nau'ikan nau'ikan kayan daki guda uku masu amfani da siye: ƙarni na 90s, waɗanda suke "a kasuwa", waɗanda suka sake tsarawa da haɓaka ingancin gidaje, da waɗanda ba su da ƙarfi don neman hedonism, yadda za a yi. biya bukatun matasa da samar da ingantacciyar abun ciki da al'adu na matasa.
"Samar da abun ciki a zahiri aikin fasaha ne, kuma wannan fasaha yana buƙatar haɓakawa. Abin da muke son cimmawa shine tabbatar da kyakkyawar rayuwar ɗan adam ta gaske."
Kyakkyawan kayan da aka yi a Dongguan
Yi magana don Dongguan Furniture
Dongguan wani muhimmin tushe ne na kera kayan daki a kasar Sin har ma da duniya. Bayan shekaru na ci gaba, Dongguan furniture brands sun shahara a gida da waje. Dangane da cikakken gungu na masana'antu, yana da kamfanoni sama da 2,000 da ke kera kayan daki, gami da mousse, samfuri da sauran manyan kamfanonin kera kayan daki. Akwai kamfanoni sama da 400, sama da samfuran kayan daki 2,000, da kamfanoni sama da 1,000 na kayan daki da kayan tallafi. Bisa kididdigar da ba ta cika ba, jimillar kimar kayayyakin da ake fitarwa na masana'antar kayayyakin daki ta Dongguan ta kai biliyan 40.
A wannan shekara, rukunin masana'antar kayan daki na farko a duniya ya zauna a Dongguan. Wannan ba wai kawai ya fito da wani muhimmin matsayi na masana'antar kayayyakin daki na kasata a kasuwannin kayayyakin daki na duniya ba, har ma yana kara habaka ci gaban masana'antun kayayyakin daki na kasata daga babbar kasa mai masana'antu zuwa karfin masana'antu, wanda hakan ya ba da kafa ga gamayyar masana'antar kayayyakin daki ta duniya. ci gaba don ƙirƙirar samfurori na nunawa.
Abubuwan da aka samu ta hanyar haɓakar ƙasa da sauye-sauyen masana'antu, kamfanonin kayan aikin Dongguan sun yi ƙoƙari da yawa a tallan dijital a cikin 'yan shekarun nan, gami da jerin ayyukan tallan dijital kamar watsa shirye-shiryen kai tsaye, kasuwancin e-commerce, da zirga-zirgar Douyin. Wannan lamari ne na gaba ɗaya kuma wajibi ne.
Kamar Fang Runzhong, wanda ya fara taron New Media Work Conference kuma babban manajan nuni da cinikayya naCibiyar Nunin Duniya ta Zamani ta Guangdong, ya ce, "Dongguan kayan aiki masana'antu asusun ga mafi yawan kasuwa, da kuma kyau kayayyakin iya tafiya sauri ta hanyar sababbin hanyoyi."
Bayan haka, kamfanonin kayan aiki na Dongguan za su ci gaba da yin amfani da tsari da haɓakawaNunin Shahararriyar Furniture (Dongguan) na DuniyaKwamitin Gudanarwa don yin amfani da nau'i na rukuni don faɗaɗa sunan masana'antu na kayan ado na Dongguan, yana ba da damar kowane nau'i don samun damar yin amfani da sababbin kafofin watsa labaru Ƙaƙwalwar ruwa yana haɓaka.
Lokacin aikawa: Janairu-03-2024