DongguanLako Home KaulanaHoʻokumu ʻia ʻo Live Broadcast Base. Pehea e komo ai nā ʻoihana lako hale i ka media hou?
Abstract: E lawe i ka "new media" express a waiho i nā "wahi hou" o ka ʻoihana lako
I kēia mau lā, ke hoʻololi nui nei nā ʻano ʻoihana kuʻuna, ke piʻi nei ke kūʻai aku ʻana i nā kikohoʻe, a ke hoʻonui ʻia nei ka waiwai o nā ala media hou. No nā hui brand he nui, ma kahi ʻano e lohi ai ka ulu ʻana o ka hoʻohana ʻana a ke piʻi nei nā kumukūʻai kūʻai aku, ʻo ka hoʻohana ʻana i ke kālepa media hou e hoʻokō ai i nā hōʻailona hōʻailona a haki i ka pōʻai he papa pono ia no kēlā me kēia hui.
Ua lilo nā kahua hoʻolaha hou e like me Douyin, Xiaohongshu, a me nā moʻolelo wikiō i mau kūlana koʻikoʻi no ka hōʻike ʻana i ka brand, ka mahiʻai ʻana i ka ʻāina, a me ka loaʻa ʻana o nā mea hoʻohana. ʻO lākou kekahi i komo i ke kaʻa kaʻa no ka ʻaoʻao kūʻai. I ka wā o ka Double 11 i hoʻopau wale ʻia, ua hoʻokuʻu ʻia nā kahua like ʻole i nā "hōʻike kaua". He ʻāpana koʻikoʻi ka e-commerce ola, akā ʻike ʻia ke ʻano o ka "de-heading", a ua lilo ka "hoʻolaha hale kūʻai" i mea wikiwiki no ka pahū ʻana o ka ʻoihana brand.
ʻAʻohe kānalua ma ka pāʻani wale ʻana me ke kālepa media hou hiki iā ʻoe ke haku i ka "ʻōlelo huna" o ke kūʻai ʻana i ka brand. I kēia makahiki, nui nā alakaʻi ʻoihana i ka pōʻai hale ʻo Dongguan i nā helu IP pilikino.
Ka hihia IP pilikino o ke alakaʻi ʻoihana
Ua hoʻonohonoho pū ke Kōmike Hoʻonohonoho o ka Famous Furniture Exhibition i kahi ʻano o nā hana e-commerce media hou: ʻo "Our Times" 2023 Home Furnishing New Media Theme Conference i hoʻokumu ʻia i ʻAukake, a me ka "Dongguan Furniture Collective Voice Work Conference a me Dongguan Furniture Industry. Ua mālama ʻia ka New Media E-commerce Development" i ʻOkakopa. Summit", i ka mahina o Nowemapa i hoʻolaha kūkala i kaNā Lako Home Kaulana ʻo DongguanLive Broadcast Base a hoʻolaha i ka2023 Dongguan LakoE-commerce Live Broadcast Festival ma waho.
"ʻO kā mākou mau manawa" 2023 Home New Media Theme Conference
ʻO Dongguan Furniture Collective Voice Working Conference a me Dongguan Furniture Industry New Media E-commerce Development Summit
"Wehe i ka ʻōlelo huna a hoʻohana i ka mākeke hoʻonui" Dongguan Good Furniture Douyin Empowerment Training Conference
Hiki ke ʻike ʻia ua hoʻomau ka paʻa paʻa a me ka hoʻomanawanui ʻana o ka poʻe lako i ke ala o ka holomua o ka brand ma waho o ka pōʻai o ke kālepa media hou.
E hoʻokomo i ka e-commerce hoʻolaha ola
Hoʻokumu ʻia kahi kahua hoʻolaha ola hale kaulana
Ma ka la 10 o Novemaba, uaNa Lako Maikai DongguanʻO Douyin Empowerment Training Conference "Unlocking Traffic Passwords to Leverage the Incremental Market" i hui pū ʻia e Dongguan Famous Furniture Club, Douyin, a me ka hui MCN Xinju.com i mālama ʻia ma ka Famous Furniture Expo Park, e hōʻailona ana i ka hoʻolaha kūhelu mua o kona hoʻokumu ʻia ʻana ʻo Dongguan Famous Home. Ke hoʻolako nei i ka Base Broadcast Base, a hoʻolaha i ka 2023 Dongguan Furniture E-commerce Live Broadcast Festival, e hana ana i kahi hana koʻikoʻi i ke kūkulu ʻana i ka ʻoihana kaiaola e-commerce ʻoihana Dongguan.
Ke hilinaʻi nei ʻo Dongguan Famous Home Furnishing Live Broadcasting BaseʻO ka ʻōnaehana makua o Dongguan Furnitureka hoʻohui ʻana i ka hana, ka hana ʻana, ka hōʻikeʻike a me ke kālepa, a me nā pono alakaʻi i ka hoʻolaha ola ʻana o Douyin, Xiaohongshu a me Xinju.com, ka hui MCN alakaʻi i ka pā hale pan-home, e hoʻopili ai i nā kumu waiwai hoʻolaha hoʻolaha ola, i hana pū ʻia. ʻO Douyin ka mea hoʻolako kāʻei home ʻoihana home ʻo Douyin a me Xiaohongshu ka mea hoʻolako kāʻei kāʻei ʻoihana.
ʻO Dongguan Kaulana Home Lako ʻOi Live Broadcast Base Rendering
Hāʻawi ka waihona hoʻolaha ola i nā manawa no nā ʻoihana lako hale e hōʻike i nā huahana, hoʻolaha i nā hōʻailona, a kaʻana like i ka ʻike ʻoihana ma o nā hoʻolaha wikiō ola, hoʻolaha kaulana, a me ka hui pū ʻana o ka lehulehu. Ma ka manawa like, hāʻawi pū ka waihona i ke kākoʻo ʻenehana, alakaʻi hoʻomaʻamaʻa, hoʻolālā hoʻolaha ola a me nā lawelawe ʻē aʻe e kōkua i nā ʻoihana lako hale e hoʻokō i nā hana kūʻai kūʻai hoʻolaha ola a hoʻonui i ka mana o ka brand a me ka hana kūʻai.
Mai Huiqing, Kakauolelo Nui o ka Hui Lako Kaulana
Ua ʻōlelo ʻo Mai Huiqing, ke kākau ʻōlelo nui o ka Famous Furniture Club, ma ka hālāwai e hoʻomaka ʻia ka "2023 Dongguan Furniture Live Streaming E-commerce Festival" i ka lā 29 Nowemapa e alakaʻi i nā ʻoihana i luna a i lalo i ka ʻoihana live streaming. kaulahao e hōʻiliʻili ma Dongguan a kūkulu i ka ʻoihana lako hale Dongguan. E-kālepa kaiaola. Ua ʻōlelo ʻo ia, ʻo ka ʻahaʻaina e-commerce kahi kumuhana e kākoʻo ʻia e nā kālā aupuni, Douyin official exclusive traffic blessing, Xinju.com live broadcast expert matrix, live broadcast base supporting services, integrating multi forces and resources to help real company companies have success in ke kahua o ka e-commerce hoʻolaha ola. Manaʻo ʻia e komo ikaika nā ʻoihana lako Dongguan i nā hana i hana i nā holomua a me nā hoʻomohala.
ʻO Ma Yajun, ke poʻo o ke kāʻei ʻoihana e-commerce a Douyin
Ua kono pū ʻia ʻo Ma Yajun, ke poʻo o ke kāʻei ʻoihana e-commerce a Douyin e kaʻana like i nā ʻoihana e-commerce a Douyin a me nā ʻoihana hoʻonaninani hale i nā hihia ʻoihana piha piha, e hāʻawi ana i nā ʻoihana e hoʻohana i nā ʻike a me nā hana i alakaʻi ʻia me ka "FACT+S" methodology . Ma o ka hana ponoʻī ʻana o nā kūlana, talent matrix, nā hana kumuhana, nā Vs kiʻekiʻe a me nā hōʻike huahana, a me nā mea ʻē aʻe, ka hoʻokele honua mea hoʻohana, ka hoʻomaikaʻi ʻana i ka ʻike honua, a me ka pilina pūnaewele a me waho.
Dongguan e-kālepa
ʻO ka manawa ulu ikaika
Ua hoʻomaopopo ʻia ʻo Dongguan ke kolu o ka pūʻulu o nā wahi hoʻokele holoʻokoʻa e-commerce ma waena o ka ʻāina a ʻo ke kolu ma ka ʻāina ʻo Guangdong. Mai ka ʻae ʻia ʻana i ka makahiki 2018, ua hoʻonui ʻia ka nui o ka e-commerce e-commerce a Dongguan mai 15.9 biliona yuan ma 2017 a i 81.862 biliona yuan ma 2022, me ka ulu ʻana o ka makahiki he 38%. ʻOi aku ka maikaʻi o ka ulu ʻana, a ʻo ia ka mea i waena o ka ʻāina i nā manawa he nui.
He pūʻulu ʻikepili kēia i hōʻike ʻia e Hou Weijia, ke poʻo o ka ʻāpana e-commerce o ka Dongguan Municipal Commerce Bureau, ma ka "Dongguan Furniture Collective Voice Work Conference and Dongguan Furniture Industry New Media E-commerce Development Summit" i mālama ʻia ma ʻOkakopa. Ua kono pū ʻia ka hanana iā Yang Gongzi o ka hui makahiki MCN o Douyin Wuyou Media Group, Xiong Jiantao, ka luna hanohano o ka China Home Furnishing Brand Alliance, a me nā poʻo o nā hui lako Dongguan e like me Chuangyu, Huahui, Wanhengtong, Medi, Changshi, a me Yuzhai.
ʻO Hou Weijia, ke poʻo o ka ʻāpana E-commerce o Dongguan Municipal Commerce Bureau
Ua ʻōlelo ʻo Hou Weijia ma ka hālāwai, ʻo Dongguan e kūʻai aku i nā palena ʻāina he ikaika loa ka ulu ʻana, e pōmaikaʻi ana i nā ʻāpana hana waiwai o nā ʻoihana hana Dongguan. Ma hope aʻe, e hoʻolauna ke komite ʻaoʻao a me ke aupuni i nā kulekele kākoʻo kūikawā ma nā kahua ʻelua o ka live streaming e-commerce a me ka e-commerce cross-border.
ʻO ka nui mua e hoʻokumu i kahi waihona hoʻolaha ola ma Dongguan. I kēia manawa, ua helu ʻo Dongguan i 10 hōʻikeʻike e-kelepona i nā kahua hoʻolaha ola, me ka huina o 1,200 mau ʻaelike i hoʻopaʻa ʻia, ma kahi o 300 mau lumi hoʻolaha ola, a ʻoi aku ma mua o 30,000 mau kānaka i aʻo ʻia. "Ke paipai nei mākou i ka hoʻokumu ʻana i nā waihona hoʻolaha ola. Manaʻo ke Kōmike ʻĀpana ʻAi Mokupuni e kūkulu ʻo Dongguan i kahi kumu hoʻolaha ola alakaʻi, ke kikowaena koho huahana, a me ka lumi hoʻolaha ola i ka ʻāpana lako i ka hiki wawe." wahi a Hou Weijia. ʻO ka hoʻokumu ʻana o Dongguan Famous Home Furnishing Live Broadcast Base e hōʻoia i kēia manaʻo.
Ke alakaʻi nei ka lua i nā ʻoihana hana e hoʻohana i ka hoʻolaha ola a me nā ala media hou e kūʻai aku ai i nā huahana a lawe mai i nā huahana hana Dongguan i ka honua. ʻO ke kolu o ke ana ʻo ka hoʻolauna ʻana a me ka mahi ʻana o nā hui MCN, i hiki i nā hui MCN ke lawelawe a hānai i nā ʻoihana hana. Hāʻawi ka ʻehā ʻehā i ke kākoʻo no nā hui e-commerce hou, nā hanana e-commerce ola, etc.
Hoʻopau ka pāʻani hou i ka pāʻani
Pono e hoʻonui i ka ʻike dimensional a hana maikaʻi i ka hoʻolālā ʻike
No laila, pehea e hiki ai i ka ʻoihana hale hana ke hana maikaʻi i ka e-commerce media hou? He aha nā ʻelele IP koʻikoʻi a me nā mea hana maʻiʻo kiʻekiʻe i loaʻa i ka home hou i kēia manawa?
"ʻO kā mākou mau manawa" 2023 Home New Media Conference
Ua ʻōlelo mua ʻo Wuyou Media ʻo Yang Gongzi ma ka 2023 Home New Media Conference ua komo ka media hou i kēia manawa i ka hapa ʻelua: ka manawa 3.0. ʻO ka manawa 3.0 ka wā o ka ʻenehana hou. No nā ʻoihana lako hale e ʻimi i ko lākou kūlana ponoʻī ma ka pāpaho ʻoihana hou, he mea nui loa ka loaʻa ʻana o ka ʻike maikaʻi a me ka monetization logic.
Ua ʻike ʻo Mr. Yang, ʻoiai ua kūkulu ka brand i kahi ʻike media hou a me ka hui hana hoʻolaha ola, ke kū nei ia i nā pilikia maʻamau e like me ke kaulike ma waena o ke kaʻa kumuhana a me ka leo brand, a me ka kuee ma waena o ke kanu ʻana i ka home a me ka hoʻohana haʻahaʻa haʻahaʻa i paʻakikī. hoohuli. ʻO ke ʻano o ka hōʻike ʻana o ka poʻe ʻoihana lako hale i ka hoʻolālā nani o kā lākou huahana ma mua o ka hoʻokō ʻana i ke kūʻai ʻana, ua lilo ia i mea paʻakikī e hoʻāʻo nei nā mea hana hale a me nā hui kūʻai aku e ʻai.
"ʻO ka noʻonoʻo inertial i ka ʻoihana lako e hiki ke hoʻomau i ke poʻo i lalo a hoʻonui i ka ʻuhane o ka hana hana." Ua hōʻike ʻo Yang Gongzi i ka makahiki aʻe e hiki ai i ka Cyberspace Administration of China a me nā paepae media hou ke hana i nā hoʻololi nui, a manaʻo ʻia nā hui lako hale e hoʻolauna i kahi "punawai" o ke kaʻa.
I mua o nā manaʻo manaʻo o ka lehulehu hou e pili ana i ka media hou, manaʻo ʻo ia e manaʻo ʻia ka Cyberspace Administration o Kina e hana i ʻehā mau hana nui: ① hoʻopau i ke kumu kūʻai haʻahaʻa a hoʻohuli i ka e-commerce, a mālama i ke kaulike ma waena o ka mālama ʻana i nā kumukūʻai e-commerce. a me nā kumukūʻai kino; ② e ho'ēmi i ka helu o nā heleuma kiʻekiʻe a me ka nui o ka hoʻokele waiwai o ka Internet e lawe mai ana i nā waiwai; ③ E hoʻomalu pono i nā hōʻailona kaulana o ka pūnaewele a me nā ʻenehana hoʻolaha hoʻonui; ④ Hoʻoikaika ikaika i ka hoʻolaha ponoʻī o ka brand e hoʻonui i ka māhele o nā kauoha kiʻekiʻe, nā mea kūʻai kiʻekiʻe a me nā hōʻailona hoʻoilina.
ʻO Wuyou Media Group MR. ʻO Yang
No laila pehea e loaʻa ai i ka pūʻulu mea hale i nā manawa kūpono e hoʻomaka ai i ka media hou? Hāʻawi ʻo Yang Gongzi i ʻekolu mau kuhikuhi no ka hoʻokō ʻana, ʻo ia hoʻi: ① E hoʻonui i ka ʻike nui a hui pū i ka pāʻani; ② Hoʻemi i ka dimensionality i ka hoʻonohonoho maʻamau a hui pū no ka ulu ʻana; ③ Hoʻolālā maʻiʻo a me ka pahū manawa. A kālailai i nā kiʻi mea hoʻohana o ka ʻike lako. ʻIke ʻia me nā kiʻi o ʻekolu mau ʻano nui o nā mea hoʻohana e kūʻai ana i nā mea hale: ka hanauna ma hope o 90s, ka poʻe "ma ka mākeke", ka poʻe e hoʻolālā hou a hoʻomaikaʻi i ka maikaʻi o ka hale, a me ka poʻe avant-garde i ka hahai ʻana i ka hedonism, pehea e e hoʻokō i nā pono o ka poʻe ʻōpio a me ka hana ʻana i nā mea ʻōpio a me ka moʻomeheu.
"He hana noʻeau maoli ka hana ʻana i ka ʻike, a pono e hoʻokahe ʻia kēia hana.
Nā lako hale maikaʻi i hana ʻia ma Dongguan
E kamaʻilio e pili ana i nā lako ʻo Dongguan
He kumu koʻikoʻi ʻo Dongguan no ka hana ʻana i nā mea hana ma Kina a me ka honua. Ma hope o nā makahiki o ka hoʻomohala ʻana, ua ʻike nui ʻia nā mea hana hale Dongguan ma ka home a ma waho. Ma muli o kahi pūʻulu ʻoihana piha, ʻoi aku ma mua o 2,000 mau ʻoihana hana hale, me ka mousse, model a me nā ʻoihana hana hale kiʻekiʻe. ʻOi aku ma mua o 400 mau ʻoihana, ʻoi aku ma mua o 2,000 mau hale ponoʻī ponoʻī, a ʻoi aku ma mua o 1,000 lako lako maka a me nā ʻoihana kākoʻo kōkua. Wahi a nā helu helu ʻole, ʻo ka huina o ka waiwai o ka ʻoihana ʻoihana ʻo Dongguan a hiki i 40 biliona.
I kēia makahiki, ua hoʻonoho ʻia ka pūʻulu ʻoihana hale papa honua mua ma Dongguan. ʻAʻole kēia e hōʻike wale i ke kūlana koʻikoʻi o koʻu ʻāina ʻoihana hale i ka mākeke mea hale honua, akā e hoʻolalelale pū i ka holomua o ka ʻoihana lako o koʻu ʻāina mai kahi ʻāina hana nui a hiki i kahi mana hana, e hoʻonohonoho ana i ke kahua no nā pūʻulu ʻoihana lako honua. hoʻomohala e hana i nā laʻana hōʻike.
Hoʻopilikia ʻia e ka waiwai o luna a me nā loli ʻoihana, ua hoʻāʻo nui nā ʻoihana lako ʻo Dongguan i ke kūʻai aku ʻana i nā kikohoʻe i nā makahiki i hala iho nei, me ke ʻano o nā hana kūʻai kikohoʻe e like me nā hoʻolaha ola, e-commerce, a me Douyin traffic. He ʻano maʻamau kēia a he koi.
ʻO Fang Runzhong, ka mea hoʻomaka o ka New Media Work Conference a me ka luna nui o ka hōʻikeʻike a me ke kālepa oʻO Guangdong Modern International Exhibition Center, i ʻōlelo ʻia, "ʻO nā moʻokāki Dongguan mea hana no ka hapa nui o ka mākeke, a hiki i nā huahana maikaʻi ke hele wikiwiki ma nā ala hou."
Ma hope aʻe, e hoʻohana mau nā ʻoihana lako Dongguan i ka hoʻonohonoho a me ka hoʻolaha ʻana o kaHōʻikeʻike Lako Kaulana Nui (Dongguan).Ke Kōmike Hoʻonohonoho e hoʻohana i ke ʻano o ka hui ʻana e hoʻonui i ka inoa ʻoihana o nā lako Dongguan, e ʻae ana i kēlā me kēia hōʻailona e loaʻa ka manawa kūpono e hoʻohana i ka media hou Ke holo wikiwiki nei ka puka kahe.
Ka manawa hoʻouna: Jan-03-2024