DongguanFamous Home FurnishingLub Tsev Tshaj Tawm Tshaj Tawm yog tsim los. Cov tuam txhab khoom vaj tsev yuav tsum nkag mus rau hauv xov xwm tshiab li cas?
Paub daws teeb meem: Siv cov "tshiab xov xwm" nthuav tawm thiab nteg tawm "qhov chaw tshiab" ntawm kev lag luam rooj tog
Niaj hnub no, cov qauv kev lag luam ib txwm muaj kev hloov pauv loj heev, kev lag luam digital tau nce siab, thiab tus nqi ntawm cov xov xwm tshiab tau dhau los ua qhov tseem ceeb. Rau ntau lub tuam txhab lag luam, nyob rau hauv ib puag ncig uas kev lag luam loj hlob qeeb thiab cov nqi tau los ntawm cov neeg siv khoom tau nce siab, siv cov kev tshaj tawm tshiab kom ua tiav cov khoom lag luam thiab tawg los ntawm lub voj voog yog qhov yuav tsum tau ua rau txhua lub tuam txhab.
Cov xov xwm tshiab xws li Douyin, Xiaohongshu, thiab cov nyiaj hauv video tau dhau los ua txoj haujlwm tseem ceeb rau kev nthuav tawm cov khoom lag luam, kev cog qoob loo hauv paus, thiab cov neeg siv khoom. Lawv kuj yog ib qho tseem ceeb ntawm kev nkag mus rau kev muag khoom. Thaum lub sij hawm nyuam qhuav xaus Double 11, ntau lub platform tso tawm "cov ntaub ntawv sib ntaus sib tua". Kev lag luam nyob hauv e-lag luam tseem yog ib feem tseem ceeb, tab sis cov qauv ntawm "de-heading" yog qhov pom tseeb, thiab "khoom muag tshaj tawm" tau dhau los ua qhov nrawm rau kev tawg ntawm cov lag luam lag luam.
Tsis muaj qhov tsis ntseeg tias tsuas yog los ntawm kev ua si nrog kev tshaj tawm xov xwm tshiab tuaj yeem ua tus tswv ntawm "tsheb password" ntawm hom lag luam. Xyoo no, ntau tus thawj coj lag luam hauv Dongguan rooj tog vaj huam sib luag muaj tus lej IP tus kheej.
Tus kheej IP rooj plaub ntawm tus thawj coj ua lag luam
Pawg Thawj Coj ntawm Lub Rooj Sab Laj Zoo Tshaj Plaws kuj tau teeb tsa cov kev tshaj xov xwm tshiab e-lag luam: "Peb Lub Sijhawm" 2023 Lub Tsev Rooj Sib Tham Tshiab Media Lub Rooj Sib Tham tau tsim tawm thaum Lub Yim Hli, thiab "Dongguan Rooj Sib Tham Sib Tham Sib Tham Ua Haujlwm Lub Rooj Sib Tham thiab Dongguan Furniture Industry. Tshiab Media E-commerce Development" tau muaj nyob rau lub Kaum Hlis. Summit", nyob rau lub Kaum Ib Hlis nws tau tshaj tawm txoj caiDongguan Famous Home FurnishingLive Broadcast Base thiab tshaj tawm cov2023 Dongguan Rooj togE-commerce Live Broadcast Festival offline.
"Peb Lub Sijhawm" 2023 Lub Tsev Tshiab Media Lub Rooj Sib Tham
Dongguan Furniture Collective Voice Working Conference thiab Dongguan Furniture Industry New Media E-commerce Development Summit
"Xaiv tus password tsheb thiab ua kom muaj kev lag luam nce ntxiv" Dongguan Good Furniture Douyin Empowerment Training Conference
Nws tuaj yeem pom tau tias cov rooj tog neeg tau txuas ntxiv muaj kev txiav txim siab thiab kev mob siab rau txoj hauv kev ntawm kev lag luam nce qib sab nraum lub voj voog ntawm kev tshaj tawm tshiab.
Nkag mus nyob tshaj tawm hauv e-lag luam
Lub tsev nto moo rooj tog nyob tshaj tawm hauv paus tsim
Lub Kaum Ib Hlis 10, lubDongguan Zoo FurnitureDouyin Empowerment Training Conference "Xaiv cov tsheb khiav Passwords rau Leverage lub Incremental Market" ua ke los ntawm Dongguan Famous Furniture Club, Douyin, thiab MCN lub koom haum Xinju.com tau tuav ntawm lub Famous Furniture Expo Park, kos npe rau thawj official tshaj tawm ntawm nws tsim Dongguan Famous Home Furnishing Live Broadcast Base, thiab tshaj tawm xyoo 2023 Dongguan Rooj Tog E-lag luam Nyob Tshaj Tawm Kev Tshaj Tawm, ua ib kauj ruam tseem ceeb ntawm kev tsim Dongguan rooj tog kev lag luam e-commerce ecosystem.
Dongguan Famous Home Furnishing Live Broadcasting Base cia siab rauDongguan Furniture's mature systemintegrating ntau lawm, manufacturing, exhibition thiab luam, raws li zoo raws li cov ua tau zoo nyob rau hauv broadcasting ntawm Douyin, Xiaohongshu thiab Xinju.com, tus thawj MCN lub koom haum nyob rau hauv lub lauj kaub-tsev cov khoom vaj khoom tsev, mus txuas rau domestic coj nyob broadcasts kev pab cuam, sib koom tsim. Douyin tus nom Dongguan kev lag luam hauv tsev muab kev pabcuam thiab Xiaohongshu tus kws pabcuam kev lag luam siv txoj siv sia.
Dongguan Famous Home Furnishing Live Broadcast Base Rendering
Lub hauv paus tshaj tawm hauv xov xwm muab lub sijhawm rau cov tuam txhab khoom vaj khoom tsev los nthuav tawm cov khoom lag luam, txhawb cov hom lag luam, thiab sib qhia cov ntaub ntawv kev lag luam los ntawm kev tshaj tawm hauv video, kev tshaj tawm xov xwm, thiab kev koom tes hauv ntau lub platform. Nyob rau tib lub sijhawm, lub hauv paus tseem muab kev txhawb nqa kev cob qhia, kev cob qhia kev qhia, kev npaj tshaj tawm hauv xov xwm thiab lwm yam kev pabcuam los pab cov tuam txhab khoom vaj tsev ua haujlwm hauv kev tshaj tawm kev lag luam thiab txhim kho cov khoom lag luam thiab kev muag khoom.
Mai Huiqing, Secretary General ntawm Famous Furniture Club
Mai Huiqing, tus tuav ntaub ntawv ntawm Famous Furniture Club, tau hais hauv lub rooj sib tham tias 20-hnub "2023 Dongguan Furniture Live Streaming E-commerce Festival" yuav pib rau lub Kaum Ib Hlis 29 los coj cov lag luam nce thiab nqis hauv cov rooj tog zaum hauv kev lag luam streaming. saw mus sib sau ua ke nyob rau hauv Dongguan thiab tsim lub Dongguan rooj tog kev lag luam. Kev lag luam ecosystem. Nws tau hais tias kev lag luam e-lag luam yog lub ntsiab lus streaming txhawb nqa los ntawm tsoomfwv cov nyiaj, Douyin official tshwj xeeb rau kev foom koob hmoov, Xinju.com nyob tshaj tawm cov kws tshaj lij matrix, nyob tshaj tawm hauv paus txhawb kev pabcuam, koom ua ke ntau lub zog thiab cov peev txheej los pab cov tuam txhab rooj tog kom muaj kev vam meej hauv thaj chaw ntawm kev tshaj tawm hauv e-lag luam. Nws cia siab tias cov tuam txhab rooj tog zaum Dongguan yuav koom tes nrog cov haujlwm uas tau ua tiav thiab kev txhim kho.
Ma Yajun, tus thawj coj ntawm Douyin's e-commerce siv txoj siv sia
Ma Yajun, tus thawj coj ntawm Douyin's e-commerce kev lag luam txoj siv sia, kuj tau caw los qhia Douyin's e-commerce rooj tog thiab kho kom zoo nkauj hauv tsev kev lag luam tag nrho cov teeb meem lag luam, txhawb cov tuam txhab siv cov ntsiab lus thiab cov khoom lag luam ua haujlwm nrog "FACT + S" txheej txheem. . Los ntawm kev ua haujlwm ntawm tus kheej, cov txuj ci matrix, cov ntsiab lus kev ua ub no, Vs sab saum toj thiab cov khoom lag luam, thiab lwm yam, kev tswj hwm cov neeg siv thoob ntiaj teb, kev txhim kho thoob ntiaj teb, thiab kev sib txuas hauv online thiab offline tau tiav.
Dongguan e-lag luam
Kev loj hlob muaj zog
Nws tau nkag siab tias Dongguan yog qhov thib peb ntawm kev hla ciam teb e-lag luam thoob plaws thaj chaw tsav tsheb hauv lub tebchaws thiab thib peb hauv xeev Guangdong. Txij li thaum tau txais kev pom zoo xyoo 2018, Dongguan kev lag luam hla ciam teb e-lag luam thiab xa tawm ntim tau nce los ntawm 15.9 billion yuan hauv 2017 txog 81.862 billion yuan hauv 2022, nrog qhov nruab nrab txhua xyoo kev loj hlob ntawm 38%. Kev loj hlob tus nqi yog qhov txaus siab, thiab nws tau nyob rau sab saum toj hauv lub tebchaws ntau zaus.
Nov yog cov ntaub ntawv qhia tawm los ntawm Hou Weijia, tus thawj coj ntawm e-lag luam ntu ntawm Dongguan Municipal Commerce Bureau, ntawm "Dongguan Furniture Collective Voice Work Conference thiab Dongguan Furniture Industry New Media E-commerce Development Summit" muaj nyob rau lub Kaum Hlis. Qhov kev tshwm sim kuj tau caw Yang Gongzi ntawm Douyin lub koom haum MCN txhua xyoo Wuyou Media Group, Xiong Jiantao, tus thawj tswj hwm ntawm Tuam Tshoj Lub Tsev Furnishing Brand Alliance, thiab cov thawj coj ntawm Dongguan rooj tog tuam txhab xws li Chuangyu, Huahui, Wanhengtong, Medi, Changshi, thiab Yuzhai.
Hou Weijia, Tus Thawj Saib Xyuas Kev Lag Luam E-lag luam ntawm Dongguan Municipal Commerce Bureau
Hou Weijia tau hais hauv lub rooj sib tham tias Dongguan hla kev lag luam e-lag luam muaj lub zog loj hlob zoo, uas tau txais txiaj ntsig los ntawm cov khoom lag luam nplua nuj ntawm cov tuam txhab tsim khoom lag luam Dongguan. Tom ntej no, pawg thawj coj hauv nroog thiab tsoomfwv yuav qhia txog kev txhawb nqa tshwj xeeb hauv ob txoj haujlwm ntawm streaming e-lag luam thiab hla kev lag luam e-lag luam.
Thawj qhov loj yog tsim kom muaj lub hauv paus tshaj tawm hauv Dongguan. Tam sim no, Dongguan tau ntsuas 10 qhov kev ua yeeb yam e-lag luam nyob hauv kev tshaj tawm xov xwm, nrog rau tag nrho txog 1,200 hom kev cog lus, kwv yees li 300 chav tshaj tawm hauv xov tooj cua, thiab tag nrho ntau dua 30,000 tus neeg tau txais kev cob qhia. "Peb txhawb kom tsim cov chaw tshaj tawm hauv xov xwm. Lub Nroog Pawg Neeg Saib Xyuas Kev Cia Siab tias Dongguan yuav tsim lub hauv paus tshaj tawm hauv xov xwm, chaw xaiv khoom, thiab chav tshaj tawm hauv xov xwm hauv pawg rooj tog kom sai li sai tau." Hou Weijia hais. Lub chaw tsim khoom ntawm Dongguan Famous Home Furnishing Live Broadcast Base tsuas yog lees paub cov ntsiab lus no.
Qhov thib ob dimension qhia cov tuam txhab tsim khoom siv nyob rau hauv kev tshaj tawm xov xwm thiab kev tshaj tawm tshiab los muag cov khoom thiab coj Dongguan tsim cov khoom rau lub ntiaj teb. Qhov thib peb qhov loj me yog kev taw qhia thiab kev cog qoob loo ntawm MCN cov koom haum, kom MCN cov koom haum tuaj yeem pab thiab pub rov qab tsim cov lag luam. Qhov thib plaub muab kev txhawb nqa rau kev tshaj tawm xov xwm e-lag luam tshiab, cov xwm txheej e-lag luam nyob, thiab lwm yam.
Cov xov xwm tshiab rhuav tshem qhov kev ua si
Yuav tsum txhim kho qhov kev paub txog qhov ntev thiab ua haujlwm zoo hauv cov ntsiab lus zoo
Yog li, kev lag luam rooj tog yuav ua li cas thiaj ua tau txoj haujlwm zoo hauv kev tshaj tawm e-lag luam tshiab? Cov neeg sawv cev IP muaj txiaj ntsig dab tsi thiab cov neeg tsim cov ntsiab lus zoo nyob hauv cov xov xwm tshiab hauv tsev tam sim no?
"Peb Lub Sijhawm" 2023 Lub Tsev Tshiab Xov Xwm Sib Tham
Wuyou Media Yang Gongzi ib zaug tau hais hauv 2023 Lub Tsev Xov Xwm Tshiab Lub Rooj Sib Tham hais tias cov xov xwm tshiab tam sim no tau nkag mus rau ib nrab thib ob: 3.0 era. 3.0 era yog lub sijhawm ntawm kev lag luam tawm tshiab. Rau cov tuam txhab khoom vaj khoom tsev kom pom lawv tus kheej txoj haujlwm hauv kev lag luam tawm tshiab, nws yog ib qho tseem ceeb heev kom muaj cov ntsiab lus zoo thiab kev siv nyiaj txiag.
Yawg Yang pom tias txawm hais tias lub hom phiaj tau tsim cov ntsiab lus tshiab thiab pab pawg ua haujlwm tshaj tawm hauv xov xwm, nws ntsib teeb meem xws li kev sib npaug ntawm cov ncauj lus thiab cov suab nrov, thiab qhov tsis sib xws ntawm kev cog qoob loo hauv tsev thiab siv tsawg zaus uas nyuaj rau hloov. Yuav ua li cas cov tswv lag luam hauv tsev qhia cov qauv tsim kom zoo nkauj ntawm lawv cov khoom es tsis yog tsuas yog ua tiav kev muag khoom tau dhau los ua cov txiv ntoo tawv uas cov rooj tog zaum tam sim no thiab pawg lag luam tab tom sim gnaw.
"Lub inertial xav nyob rau hauv lub rooj tog kev lag luam yog yuav tsum tau ua kom ib tug lub taub hau down thiab maximize lub craftsmanship ntsuj plig ntawm kev lag luam." Yang Gongzi tau tshaj tawm tias xyoo tom ntej Cyberspace Administration ntawm Tuam Tshoj thiab cov xov xwm tshiab tuaj yeem hloov kho loj, thiab cov tuam txhab khoom vaj tsev yuav tsum tau coj mus rau "lub caij nplooj ntoo hlav" ntawm kev tsheb.
Nyob rau hauv lub ntsej muag ntawm cov xov xwm tsis ntev los no rau pej xeem hais txog kev tshaj xov xwm tshiab, nws ntseeg tias Cyberspace Administration ntawm Tuam Tshoj yuav tsum tau siv plaub qhov kev ntsuas loj: ① tshem tawm cov nqi qis thiab hloov pauv e-lag luam, thiab tswj kom muaj kev sib npaug ntawm kev tswj cov nqi e-lag luam. thiab tus nqi ntawm lub cev; ② txiav txim siab txo tus naj npawb ntawm cov anchors saum toj kawg nkaus thiab qhov loj ntawm Internet kev lag luam kev lag luam uas coj cov khoom; ③ nruj me ntsis tswj cov npe nrov hauv Is Taws Nem thiab cov txheej txheem ntim khoom loj tshaj; ④ Txhawb nqa hom kev tshaj tawm tus kheej kom nce qhov sib koom ntawm cov khoom zoo, cov neeg siv khoom siab thiab cov khoom qub qub.
Wuyou Media Group MR. Yang
Yog li cas pawg rooj tog zaum pom cov kev tshaj tawm tshiab tsim nyog? Yang Gongzi tau muab peb cov lus qhia rau kev siv, uas yog: ① Ua kom pom qhov loj me thiab koom nrog kev ua si; ② Txo qhov loj me rau cov qauv kev teeb tsa thiab sib koom ua ke kom loj hlob; ③ Cov ntsiab lus zoo thiab tawg raws sijhawm. Thiab soj ntsuam cov neeg siv portraits ntawm rooj tog cov ntsiab lus. Tau ntsib nrog cov duab ntawm peb pawg loj ntawm cov neeg siv khoom siv rooj tog: tiam tom qab xyoo 90s, cov neeg "ntawm kev ua lag luam", cov uas rov tsim kho vaj tsev zoo, thiab cov neeg uas avant-garde hauv kev nrhiav hedonism, yuav ua li cas. ua raws li cov kev xav tau ntawm cov tub ntxhais hluas thiab tsim cov ntsiab lus tseem ceeb rau cov hluas thiab kab lis kev cai.
"Kev tsim cov ntsiab lus yog qhov kev xyaum ua kos duab, thiab kos duab no yuav tsum tau los nag. Qhov peb xav ua kom tiav yog ua kom tib neeg lub neej zoo nkauj muaj tseeb."
Cov rooj tog zoo ua hauv Dongguan
Hais lus rau Dongguan Rooj Tog
Dongguan yog lub hauv paus tseem ceeb rau kev tsim rooj tog hauv Suav teb thiab txawm tias lub ntiaj teb. Tom qab xyoo ntawm txoj kev loj hlob, Dongguan rooj tog hom muaj npe nrov hauv tsev thiab txawv teb chaws. Raws li kev ua tiav kev lag luam, nws muaj ntau tshaj 2,000 lub tuam txhab tsim rooj tog, suav nrog mousse, qauv thiab lwm cov tuam txhab tsim rooj tog saum toj saud. Muaj ntau tshaj li 400 lub lag luam, ntau tshaj 2,000 tus kheej cov rooj tog hom, thiab ntau tshaj 1,000 rooj tog raw thiab cov khoom pab txhawb nqa tuam txhab. Raws li kev txheeb cais tsis tiav, tag nrho cov nqi tsim tawm ntawm Dongguan cov rooj tog kev lag luam nce mus txog 40 billion.
Xyoo no, thawj lub ntiaj teb-chav rooj tog kev lag luam pawg tau nyob hauv Dongguan. Qhov no tsis tsuas yog qhia txog txoj haujlwm tseem ceeb ntawm kuv lub teb chaws cov rooj tog kev lag luam hauv kev lag luam rooj tog zaum hauv ntiaj teb, tab sis tseem ua rau kev nce qib ntawm kuv lub teb chaws cov rooj tog kev lag luam los ntawm lub teb chaws tsim khoom loj mus rau lub zog tsim khoom, teeb tsa theem rau kev lag luam rooj tog hauv ntiaj teb. kev txhim kho los tsim cov qauv ua qauv qhia.
Kev cuam tshuam los ntawm kev hloov pauv ntawm av thiab kev lag luam, Dongguan cov tuam txhab rooj tog tau ua ntau yam kev sim ntawm kev lag luam digital hauv xyoo tas los no, suav nrog cov kev lag luam digital xws li kev tshaj tawm hauv xov tooj, e-lag luam, thiab Douyin tsheb. Qhov no yog ib qho kev nthuav dav thiab ib qho tseem ceeb.
Raws li Fang Runzhong, tus pib ntawm New Media Work Conference thiab tus thawj coj ntawm kev nthuav qhia thiab kev lag luam ntawmGuangdong Niaj hnub nimno International Exhibition Center, hais tias, "Dongguan rooj tog tsim cov nyiaj rau feem ntau ntawm cov lag luam, thiab cov khoom zoo tuaj yeem mus sai dua los ntawm txoj kev tshiab."
Tom ntej no, Dongguan rooj tog tuam txhab uas muag yuav txuas ntxiv mus siv lub koom haum thiab kev txhawb nqa ntawm lubInternational Famous Furniture (Dongguan) ExhibitionPawg Neeg Saib Xyuas Kev Koom Tes los siv daim ntawv ntawm pab pawg kom nthuav dav kev lag luam lub koob npe nrov ntawm Dongguan rooj tog, tso cai rau txhua lub lag luam kom muaj lub sijhawm los coj kom zoo dua ntawm cov xov xwm tshiab Lub qhov hluav taws xob ntws nrawm nrawm.
Post lub sij hawm: Jan-03-2024