As a loyal partner of the Dongguan Famous Furniture Fair, it is not difficult to find that each exhibition in recent years has a unique communication theme. From the "symbiosis" of the 47th class, to the "chasing the light" of the 49th class, to the "Run" of the 50th class.
We hope to convey our value proposition and ideological expression for the brand, for design, for the industry, and for Dongguan through keywords. We also hope to trigger thinking and calls for leading the development of the home furnishing industry, and bring together the wisdom of all home furnishing people to contribute to the power of home furnishing industry.
And, what will be the communication theme of the 51st Dongguan Famous Furniture Exhibition in 2024?
Let’s start slowly with the ideas that changed the world…
#Thoughts that change the world
In 1859, Charles Darwin published his
——"On the Origin of Species"
Tells the greatest story of all time—evolution by natural selection.
In On the Origin of Species, Darwin concluded that evolution did occur.
The earth is not a place where everything remains the same;
Rather, it is a place that is always changing.
“Species are not fixed, created by supernatural powers,
Rather, they evolved from a common ancestor, and the mechanism of evolution is natural selection.
Evolution is slow and gradual;
The entire biological natural system is like a "tree of life."
Darwin's theory of evolution changed our view of the world,
Just as Copernicus and Galileo proved that the earth is not the center of the universe,
Darwin also proved that humans are just one of many species on earth;
We are part of nature.
Darwin proposed a very simple mechanism for evolution
--"Natural selection, survival of the fittest".
#Evolution from progress to evolution
Looking back at the brief history of mankind——
It took millions of years to evolve from apes to primitive humans
Evolution from the Stone Age to the Agricultural Age took tens of thousands of years
It took thousands of years to evolve from the agricultural era to the industrial era
More than a hundred years into modern times, and a few decades into the contemporary era
The time taken is getting shorter and faster each time, and the progress is getting bigger and bigger every time.
Now, we are living in an era of rapid change,
The rapid development of technologies such as the Internet and artificial intelligence,
It is changing our lifestyle and the face of the home furnishing industry.
Evolution from progress to evolution,
All of them tell stories about the law of the jungle.
Behind every evolution is a leap in human wisdom.
#Many people are saying, it’s too difficult
Teacher Liu Run said in his 2023 speech——
The opposite of difficult is easy,
They are differences in effort.
The opposite of complexity is simplicity,
They are differences in levels of confusion.
2023 is indeed difficult.
What makes people anxious, what makes people stop moving forward,
Maybe it’s not a dumbbell that’s too difficult to lift.
Rather, it is a fog that is so complex that it is difficult to see through.
Why does 2023 seem to be a fog?
This is not just a consideration of “hard” and “easy”;
But between "complex" and "easy",
Find the "clue" hidden behind this fog.
They are--
Growth is converging, the population is aging, emotions are growing, intelligence is emerging, services are rising, and overseas expansion is accelerating.
……
#Get "the power of evolution"
In this ever-changing world, the only constant is change.
Faced with changes in economic growth convergence;
Facing changes in the aging population;
Facing changes in the shrinking consumer market.
…
The year 2023, which is about to pass, is as confusing as the Cambrian Explosion.
Behind this confusion,
In this era of change,
We need the power of evolution to promote the development of the industry.
The power of evolution is to face changes,
Use massive "random" material competition to cope with the ultimate "willful" power of natural selection,
See the changes in the world clearly, and then evolve crazily.
This is why the 51st Dongguan Famous Furniture Fair will spread the theme
Designated as "evolution"
Evolution is not only the accumulation of quantitative changes, but also a leap in qualitative changes;
Evolution is not only an acceleration of progress, but also a leap in cognition;
Evolution is not only a competition for survival of the fittest, but also an upgrading of industry iterations.
Dongguan Famous Furniture Exhibition——
As a global home furnishing transaction value conversion platform,
We always take "design as the guide and market as the guide" as our purpose.
Create an international brand home furnishing exhibition with the most transaction value.
Continuously link up comprehensive business docking channels for home furnishing brand companies;
Continue to empower the home furnishing industry with new models, new potentials, and new values;
Continue to lead the upgrading and iteration and high-quality development of the home furnishing industry.
#If evolution is a light
If you use visual language to express "evolution"
We want evolution to be a light.
A "Light of Evolution"
If expressed in one color
It must be green
It must be full of vitality
It must be full of hope
When the "light of evolution" shines into ideals and reality,
When the "light of evolution" shines into the chapter of the new era,
We have witnessed the torrent of the times rushing forward,
We have witnessed the mental journey of family members constantly transcending themselves.
As teacher Liu Run said,
Don't conquer mountains, don't conquer adversity.
Leave one meter for the mountain,
What you have to conquer is yourself.
There is no mountain higher than man,
I wish everyone to reach the highest peak in your heart.
As expressed in the communication theme "Evolution" of the 51st Dongguan Famous Furniture Fair,
We must continue to evolve from the unknown challenges and opportunities in the future!
Post time: Dec-30-2023