This event sends the strongest voice of Dongguan furniture to the world!
Summary: Fang runzhong’s learning & sharing session and De Rucci study tour were successfully held!
Good furniture, made in Dongguan!
Let the world hear the sound of Dongguan furniture!
Today, with the transformation of the traditional business model of the furniture industry, the slowdown of market economic growth, and changes in consumer behavior...how will the furniture industry respond? In the process of digital transformation and upgrading, the furniture industry not only needs digital intelligent manufacturing to improve production efficiency, but also needs digital marketing to help companies achieve brand breakthroughs and break through brand circles.
On December 16, another grand exchange event for the Dongguan furniture industry was ushered in - "Zhong Ge Learning Sharing Session and Muse Group Headquarters Study Tour". More than 50 outstanding furniture entrepreneurs and senior executives from Dongguan gathered at the headquarters of Mousse Group to explore the 4.0 digital smart factory of Mousse, discuss the development of new media, share IP to create useful information, and help furniture entrepreneurs who desire change and lay out new tracks to break through the barriers of thinking. , find a new path to development.
4.0 Digitization
Explore the De Rucci Smart Super Factory
In order to achieve the strategic goal of "becoming the world's largest provider of smart and healthy sleep solutions", De Rucci has invested heavily in building an Industry 4.0 smart super factory, and strives to achieve digital transformation such as intelligent, automated and precise production and manufacturing in the field of industrial manufacturing.
The research group visited the headquarters building, smart production workshop, testing technology service center and sleep museum of De Rucci . They had an overview of the basic overview and functional distribution of the two production bases (South China & East China), and gained an in-depth understanding of the development layout of Mousse’s intelligent production. Uncover the fog of enterprise digital transformation.
South China Production Base (Dongguan) and East China Production Base (Jiaxing)
In the mattress smart factory, you can see that De Rucci integrates the world's digital resources, brings together global technological innovation resources, and builds a comprehensive automated intelligent assembly line through digital drive to realize the Industry 4.0 digital intelligent manufacturing factory of intelligent manufacturing and customized production. The finished product assembly workshop on the second floor is a multi-functional intelligent production workshop that integrates smart logistics transportation, automated production, and unmanned packaging operations.
De Rucci itself has been deeply involved in sleep culture for many years. The research group visited the new landmark of sleep culture and checked in immersively at the first sleep museum in the country. The entire exhibition hall is divided into six major themes: "Sleep Questions", "Sleep Cognition", "Sleep Science", "De Rucci·Sleep Revolution", "Dream World" and "Dream the Future". Visitors can learn about sleep in "Sleep Questions" Trace your sleep history.
Fang Runzhong’s learning sharing session
In 2023, live streaming, short videos, video accounts... the emerging online trends, how companies and individuals should seize the opportunity and turn traffic into revenue will test the basic skills of every company. Facing new situations and new opportunities, how should entrepreneurs respond?
Based on this situation, Mr. Fang selflessly shared what he gained from the knowledge training course, his personal experience of exploring new media, and his 25 years of experience in the furniture industry. As a furniture person who has been involved in the industry for 25 years and has grown together with the industry, he believes that he has the obligation and responsibility to take the lead and use new media to empower Dongguan furniture to penetrate the national market and even the global market.
At the sharing meeting, Mr. Fang shared with everyone his learning experience on Melabin thinking, 5 steps of marketing, language structure, mission thinking, connection thinking, IP thinking, 5 steps of personal brand management, and the six-dimensional space of language communication. During this period, golden sentences came out frequently, which triggered unanimous agreement from entrepreneurs on the scene.
#If the value is not enough, the price will not be quoted
Before discussing product price, customers need to understand the value of the brand and product. Customers may be misunderstood or dissatisfied with a product's price if they do not fully understand its value. Therefore, before quoting, we need to ensure that customers have a full understanding of the value of the product so that they can make an informed purchasing decision.
#Have an altruistic heart, Don’t need to be afraid.
As long as you have care and interests for others in your heart, there is nothing to fear. If we can think more from the dealer's perspective, the designer's perspective, and the owner's perspective, we can use our expertise to help dealers make money, help designers implement better, and help owners create a happy home. , create more value and happiness for yourself and others with an altruistic heart.
Good furniture, made in Dongguan
Let the world hear the sound of Dongguan furniture
Make the strongest sound of Dongguan furniture IP!
Dongguan is an important base for furniture manufacturing in China and even the world. After years of development, Dongguan furniture brands are well-known at home and abroad. Based on a complete industrial cluster, it has more than 2,000 furniture manufacturing companies, including De Rucci, Coomo and other above-scale furniture manufacturing companies. There are more than 400 enterprises, more than 2,000 own furniture brands, and more than 1,000 furniture raw and auxiliary material supporting companies. According to incomplete statistics, the total output value of Dongguan's furniture industry reaches nearly 100 billion.
Affected by upstream real estate and industry changes, Dongguan furniture companies have made many attempts in digital marketing in recent years, including a series of digital marketing actions such as live broadcasts, e-commerce, and Douyin traffic. With the strong rise of digital marketing, new The value of media channels is being highlighted. This is a general trend and an imperative.
Mr.Fang hopes to promote the development of Dongguan furniture industry through new media. He hopes to drive Dongguan furniture companies to gather together on a new track to grow and progress together. He hopes that more Dongguan furniture companies will deploy new media and become the first in Dongguan furniture new media. The strongest team in the batch speaks for Dongguan Furniture, rectifies the business card of Dongguan Furniture, and spreads the voice of Dongguan Furniture to the whole of China and even the world.
Post time: Jan-11-2024