01
From made in Dongguan to world cluster
Dongguan is located in the central axis of the Guangdong-Hong Kong-Macao Greater Bay Area. It is one of the cities with the densest furniture industry in China and the largest international furniture export production base in the Asia-Pacific region.
Data show that Dongguan currently has 365 furniture manufacturing enterprises above designated size, and the total industrial output value of the city's furniture manufacturing industry in 2022 is 39.875 billion yuan.
After more than 40 years of rapid development, Dongguan's furniture industry has cultivated a number of well-known furniture companies such as Mousse, A Home, Model, Master Hua, Window of the City, and Dixin, forming a group of furniture manufacturing, supporting markets, furniture exhibitions, international procurement, and terminals. A complete industrial system including sales, design and R&D.
In 2023, Dongguan's furniture industry will make another major move: the first world-class furniture industry cluster will be settled in Dongguan, focusing on six major goals to build a new, world-leading advanced manufacturing demonstration model.
From "Made in Dongguan" and "Quality" to "Dongguan Brand", "High-end", "Intelligence" and "Clustering", Dongguan Furniture is not only a "hidden champion", but also makes people more famous through brand value and cluster value. Dongguan manufacturing, Dongguan craftsmanship, and Dongguan quality strength are out of the circle, promoting the development of advanced manufacturing towards high quality.
The International Famous Furniture (Dongguan) Exhibition, which started as an exhibition in the production area, has developed symbiotically with the Dongguan furniture industry for 25 years. It not only created a glorious history of holding large-scale exhibitions in small towns, but also led Chinese furniture companies to the world. Now, the next 25 years are about to begin. The 51st International Famous Furniture Fair in 2024, with a scale of 700,000 square meters and 1,000+ brand exhibitors, will once again use the exhibition to promote the growth and changes of new businesses in the furniture industry and build a new world-class furniture industry cluster. blueprint.
02
Based on global perspective
Leading the big home ecosystem
The 51st International Famous Furniture (Dongguan) Exhibition will be held as scheduled on March 15-19, 2024, in Houjie, Dongguan. All 10 halls will be open. With an exhibition area of 700,000 square meters and an exhibition scale of 1,000+ brands, it will present the latest trends in Chinese furniture. Fresh samples.
·6 major theme exhibition areas, ecological chain of all categories of big home furnishings
This exhibition will comprehensively upgrade the exhibition area planning, including high-quality furniture, high-end customization, complete integration, software intelligence, fashionable two halls, smart sleep, children's furniture, outdoor furniture, soft furnishings, trendy art, mechanical materials and other major household products. All classes appear.
1000+ big brands gather together and new forces gather
This exhibition is expected to attract 1,000+ brands, gathering high-quality global brands, gathering a strong brand lineup, leading the global furniture trend aesthetics, and promoting the transformation of home brand business value!
03
Preferred by global buyers
Thousands of businessmen gather together
Dongguan Houjie is located in the core area of the Guangdong-Hong Kong-Macao Greater Bay Area. It has three-dimensional transportation advantages by sea, land and air. It forms a one-hour economic circle with Guangzhou, Shenzhen, Hong Kong and Macau. The superiority of its geographical location is self-evident.
The Famous Furniture Fair located in Houjie, Dongguan attracts more than 300,000 professional visitors at home and abroad every year to visit and purchase. In the past 25 years, it has accumulated more than one million merchant resources. It is a veritable "top-class" furniture fair. The preferred destination for global buyers’ business purchases.
Nowadays, Famous Furniture Fair, with its leading position in the large home furnishing ecosystem, has expanded more high-quality dealers, designers and design institutions, building materials dealers, engineering purchasers, import and export traders, home improvement companies, soft decoration companies in the entire industry chain. It provides high-quality audiences from companies, home furnishing shopping malls and other fields, providing a better business contact, trend release, and industry exchange service platform.
The 51st International Famous Furniture (Dongguan) Exhibition will take advantage of Dongguan's geographical location and the market conditions of the furniture industry chain to accurately invite hundreds of buyer groups and design associations to visit and purchase at the exhibition site.
Top popularity and more accurate audience
Global buyer group higher quality
Multi-dimensional links provide higher value
In March 2024, the 51st Famous Furniture Fair, as the first major exhibition of the Chinese furniture industry, will continue to deepen interaction and cooperation with all buyer channels at home and abroad, and invite more than 200 dealer groups, designer groups, etc. from all over the country. Come to visit and purchase to create a popular, effective, and cooperative home furnishing event!
04
Three-dimensional promotion and digital traffic drainage
Product and effect in one
With 25 years of experience in organizing exhibitions, the Famous Furniture Fair integrates national-level industry associations, provincial and municipal business associations, major stores across the country, large dealer resource libraries, domestic and foreign designers and design institutions, professional buyers, engineering supporting companies, domestic and overseas A large database of more than 1 million channel resources including mainstream media, furniture companies, etc., linking huge cross-border resources.
As the industry's most watched home furnishing show at the beginning of the year, the Famous Furniture Exhibition continues to trigger reports from major industry media, creating "screen-dominating" global communication. In 2024, the exhibition will link with major overseas and domestic traditional media, portal websites, vertical media, design media, experts, KOL and other professional and social media, and continue to provide content on new media such as Douyin, Xiaohongshu, and WeChat Moments. Build momentum and is expected to reach 150 million people, creating the hottest topic of the year!
The Famous Furniture Exhibition will combine the advantages of a database of millions of merchants and huge media resources, and achieve global and personalized dissemination of exhibition information with high exposure, high interaction and high resonance through the online invitation system, online marketing system and Internet platform to help Exhibitors gain more frequent brand exposure, deeply link brands with buyer user groups, achieve efficient transformation of brand communication, build brand competitive advantages, and seize market opportunities.
800,000 professional audience data, efficient targeted invitations
In order to achieve accurate access to the buyer group, the Famous Furniture Fair leverages more industry user resources with an 80W professional audience database, and achieves one-to-one precise invitations through a powerful outbound call system.
450,000+ private domain traffic promotion, 150 million exposure
The Famous Furniture Fair has 450,000+ private domain traffic from its own media matrix subscribers, official communities, and other digital new media platforms such as WeChat, Baidu, Douyin, and Xiaohongshu, as well as major professional media at home and abroad, to achieve a full range of exhibition information. Covering key cities at home and abroad, the total network exposure will reach 150 million.
Full coverage of offline advertising and unstoppable exhibition promotion
In order to three-dimensionally enhance the popularity and influence of the exhibition, the exhibition simultaneously launched the offline advertising screen domination mode, laying out multi-scenario advertisements on important traffic arteries in the core circle to seize eyeballs and build strong potential!
05
2024 Show a new look
The exhibition is not only a big stage for enterprises to demonstrate their brand strength and product capabilities, but also an important platform to release innovation vitality. In 2024, the 51st International Famous Furniture (Dongguan) Exhibition will take "evolution" as the keynote, iterate more international exhibition content, drive the industrial chain to jointly upgrade, link exhibitors and buyers to a new value system, and bring Come to a higher quality, more effective and more accurate industrial exhibition.
"Seize the booth = seize the C position = seize the market"! Seize the opportunity to seize the opportunity! Look at trends, promote new products, expand markets, and link resources. From March 15th to 19th, 2024, the Famous Furniture Fair will meet you in Dongguan!
Post time: Dec-22-2023