What is the strength of Dongguan Furniture?

What is the strength of Dongguan Furniture?

Dongguan only! ! Created by 100+ local home furnishing companies

In Dongguan, everything can be made

Dongguan is a world-famous international manufacturing city; "Made in Dongguan", it has built an advanced modern industrial system covering 34 categories, 6W multiple products, and more than 200,000 industrial enterprises.

In Dongguan, everything you can imagine can be built. It is the national furniture manufacturing base, the country’s largest hardware mold supply base, the world’s largest smartphone production base, and the world’s largest export base for toys and children’s products... With a strong industrial supporting foundation and a complete supply chain system, it is the “Made in Dongguan” "A booster that accelerates towards the world.

In 2022, Dongguan will usher in its "highlight moment" and be promoted to the 15th "Double Thousand" city in the country. In the same year, Dongguan clearly proposed to focus on "technological innovation + advanced manufacturing" to promote high-quality development of the manufacturing industry. In the Ministry of Industry and Information Technology's fifth batch of national-level specialized and new "little giant" companies in 2023, 81 companies were selected in Dongguan, ranking third in the province and first in prefecture-level cities.

With the optimization of industrial structure and acceleration of transformation and upgrading, Dongguan's "evolution" path has become increasingly clear.

The Zhigu trend analysis article pointed out that Dongguan provides valuable reference for enterprises, industries, and even the entire Chinese manufacturing industry. The supply chain is the key to Dongguan’s “evolution”.

In Dongguan, the supply chain goes beyond the supply and assembly of parts and components. Many technological breakthroughs and innovations, as well as the transformation and upgrading of enterprises, are actually supported by the supply chain. The prosperity of enterprises, especially small giant enterprises, the strength of the supply chain, and the innovative ecosystem like a rainforest have also brought more possibilities to Dongguan.

From being the world's factory to becoming a famous international advanced manufacturing city today, Dongguan is bringing us more room for imagination beyond manufacturing and is a model for the evolution of the manufacturing industry.

The evolution of Dongguan furniture

“For Chinese furniture, look to Guangdong, and for Guangdong furniture, look to Dongguan.”

Dongguan is one of the cities with the densest furniture industry in China and the largest international furniture export production base in the Asia-Pacific region. Dongguan is one of the three major industrial bases in the furniture industry in the Pearl River Delta region and is also the largest furniture export destination in Guangdong. Furniture exports account for more than a quarter of the country's total exports. Dongguan has cultivated a number of well-known furniture companies such as Mousse, Model, Window of the City, Master Hua, Dickin, Dongjia, Bashar, A Home Furnishings, and Flandis.

Houjie, Dongguan, known as the "Furniture Exhibition and Trade Capital of China", is the main production place of Dongguan furniture. There are more than 500 furniture companies above designated size in the town, with more than 100,000 employees and an annual output value of more than 2 billion yuan. Houjie has also built more than 10 large-scale professional furniture markets, with a total area of more than 800,000 square meters. "Furniture Avenue" is about 5 kilometers long and is a distribution center for furniture, machinery, materials and accessories. The completeness of its furniture industry chain is second to none in the country. The International Famous Furniture (Dongguan) Exhibition, which was born based on the origin of the exhibition, has developed into an integrated exhibition and trade platform that truly serves the industry and guides the development of the industry after 25 years of development.
In 2023, the first world-class furniture industry cluster will be settled in Dongguan. The Dongguan Municipal People's Government and the China Furniture Association will build a cluster around the world's "exhibition trade" capital, "cluster demonstration" capital, "industrial manufacturing" capital and "smart management" capital. It has six major goals: capital, "cross-border e-commerce" capital, and "design innovation" capital, to build a brand new advanced manufacturing model that leads the world.
Dongguan Furniture is opening a new path of attack. From manufacturing to "intelligent manufacturing", from OEM to brand, from having its own patents to leading the world trend... Dongguan furniture is leaping from agglomeration development to cluster development, towards "high-end" and "digital" , "Brand" development. Dongguan furniture not only allows the world to see Dongguan manufacturing, Dongguan quality, Dongguan craftsmanship, and Dongguan trends, but also gives the value of "beautiful living" to the world.
“Good furniture, made in Dongguan”
Dongguan Furniture Design Museum is here!
In October, Famous Furniture Fair organized the "Dongguan Furniture Collective Voice Work Conference and Dongguan Furniture Industry New Media E-commerce Development Summit", and the slogan "Good Furniture·Made in Dongguan" began to sweep the Dongguan furniture circle. In November, the 2023 Dongguan Furniture E-commerce Live Broadcast Festival was launched. The first Dongguan brand furniture traceability live broadcast brought goods GMV346W, and the "Good Furniture·Made in Dongguan" Douyin Challenge exposed 3573W on the entire network. In December, celebrity Ji Zhongge joined the video account, and his first video exceeded 100,000 views.
The voice of Dongguan furniture is breaking through regional space and reaching the world at an unprecedented speed through new media.
But "Good Furniture·Made in Dongguan" is more than just a slogan. We not only want to penetrate the voice of Dongguan furniture to the world, but also let Dongguan furniture be seen by the world, see Dongguan manufacturing, Dongguan quality, Dongguan craftsmanship, and Dongguan trends. , and even saw the value meaning that Dongguan furniture gives to "beautiful living".

As an exhibition and trade platform, Famous Furniture Fair will use the country's original innovative model of exhibition and trade integration - front exhibition and back store, front store and back factory, to open up the five-in-one home furnishing industry from design, research and development, production, exhibition and trade. The chain closes the loop and promotes the high-quality development of Dongguan furniture. At the 51st Famous Furniture Exhibition in 2024, the exhibition will unite 100+ local furniture companies in Dongguan to create the "Dongguan Furniture Design Museum", which will focus on displaying the industrial accumulation and brand heritage of Dongguan furniture, as well as the diverse fashion of artistic furniture and soft furnishings. Present, present the manufacturing aesthetics of Dongguan furniture. This is not only a furniture design immersion experience hall, but also "a place to create beauty." Dongguan Furniture Design Museum, let us speak for Dongguan furniture together! Correct the name of Dongguan Furniture business card!
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Good furniture, made in Dongguan
The 51st International Famous Furniture (Dongguan) Exhibition
March 15-19, 2024
Welcome Dongguan furniture companies to join
Let’s rectify the name of Dongguan Furniture’s business card together