DongguanZopangira Zanyumba ZodziwikaLive Broadcast Base yakhazikitsidwa. Kodi makampani opanga nyumba ayenera kulowa bwanji muzofalitsa zatsopano?
Chidule: Tengani "zofalitsa zatsopano" kufotokoza ndikuyanjanitsa "madera atsopano" amakampani opanga mipando
Masiku ano, mitundu yamabizinesi achikhalidwe ikusintha kwambiri, kutsatsa kwa digito kukukulirakulira, ndipo kufunikira kwa njira zatsopano zoulutsira nkhani kukuwonekera. Kwa makampani ambiri amtundu, m'malo omwe kukula kwa malonda kukucheperachepera komanso mitengo yogulira makasitomala ikukwera, kugwiritsa ntchito kutsatsa kwatsopano pawailesi yakanema kuti akwaniritse zotsogola ndikudumphadumpha ndi njira yofunikira kwa kampani iliyonse.
Mapulatifomu atsopano atolankhani monga Douyin, Xiaohongshu, ndi maakaunti amakanema akhala malo ofunikira pakuwonetsa mtundu, kulima kumidzi, komanso kupeza ogwiritsa ntchito. Ndiwonso khomo lofunikira kwambiri pamagalimoto kumbali yogulitsa. Pa Double 11 yomwe yangotha kumene, nsanja zosiyanasiyana zidatulutsa "malipoti ankhondo". Ma e-commerce amoyo akadali gawo lofunikira, koma machitidwe a "de-heading" ndiwodziwikiratu, ndipo "kuwulutsa kwa sitolo" kwakhala chothandizira kuphulika kwa bizinesi yamtundu.
Palibe kukayika kuti pongosewera ndi malonda atsopano atolankhani mungathe kudziwa "chinsinsi chamsewu" cha malonda amtundu. Chaka chino, atsogoleri ambiri amalonda mu bwalo la mipando ya Dongguan ali ndi manambala awo a IP.
Mlandu waumwini wa IP wa mtsogoleri wabizinesi
Komiti Yokonzekera Chiwonetsero Chodziwika Chachipando idakonzanso zochitika zatsopano zamalonda zapa media: "Nthawi Zathu" 2023 Home Furnishing New Media Theme Conference idakhazikitsidwa mu Ogasiti, ndi "Dongguan Furniture Collective Voice Work Conference ndi Dongguan Furniture Industry. New Media E-commerce Development" idachitika mu Okutobala. Summit", mu Novembala idalengeza mwalamuloDongguan Wodziwika Panyumba ZopangiraLive Broadcast Base ndikulengeza2023 Dongguan MipandoChikondwerero cha E-commerce Live Broadcast popanda intaneti.
"Nthawi Zathu" 2023 Home New Media Theme Conference
Dongguan Furniture Collective Voice Working Conference ndi Dongguan Furniture Industry New Media E-commerce Development Summit
"Tsegulani chinsinsi chamsewu ndikuwonjezera msika womwe ukukulirakulira" Msonkhano wa Dongguan Good Furniture Douyin Empowerment Training
Zitha kuwoneka kuti mipando anthu apitirizabe kukhala ndi kutsimikiza mtima ndi kupirira panjira yopititsa patsogolo malonda kunja kwa malonda atsopano.
Lowetsani ma e-commerce akuwulutsa pompopompo
Zodziwika bwino zapanyumba zowulutsira pompopompo zakhazikitsidwa
Pa Novembala 10, aMipando Yabwino ya DongguanMsonkhano wa Douyin Empowerment Training "Kutsegula Ma Passwords Kuti Muwonjezere Msika Wowonjezera" womwe unachitikira limodzi ndi Dongguan Famous Furniture Club, Douyin, ndi bungwe la MCN Xinju.com unachitikira ku Famous Furniture Expo Park, ndikuwonetsa kulengeza kwawo koyamba kukhazikitsidwa kwawo kwa Dongguan Famous Home. Kupereka Live Broadcast Base, ndikulengeza Chikondwerero cha 2023 cha Dongguan Furniture E-commerce Live Broadcast, kutenga gawo lofunikira pakumanga bizinesi yamagetsi ya Dongguan e-commerce ecosystem.
Dongguan Wodziwika Kunyumba Yopangira Ma Live Broadcasting Base amadaliraDongguan Furniture ndi okhwima dongosolokuphatikiza kupanga, kupanga, mawonetsero ndi malonda, komanso zabwino zomwe zitsogoleredwe pawailesi yakanema ya Douyin, Xiaohongshu ndi Xinju.com, bungwe lotsogola la MCN pagawo lopangira zida zapanyumba, kuti lilumikizane ndi zida zoulutsira zapanyumba zotsogola, zopangidwa limodzi. Wothandizira lamba wakunyumba waku Douyin ku Dongguan komanso wopereka lamba wovomerezeka ku Xiaohongshu.
Dongguan Wodziwika Kunyumba Kupereka Live Broadcast Base Rendering
Malo owulutsa pompopompo amapereka mwayi kwa makampani opanga nyumba kuti awonetse zinthu, kulimbikitsa mtundu, ndikugawana zidziwitso zamakampani kudzera pamawayilesi apakanema, kutsatsa kwa anthu otchuka, komanso mgwirizano wamapulatifomu ambiri. Nthawi yomweyo, mazikowo amaperekanso chithandizo chaukadaulo, chiwongolero chophunzitsira, kukonza zowulutsa pompopompo ndi ntchito zina zothandizira makampani opanga zida zapanyumba kuchita zotsatsa zotsatsa ndikukweza kukopa kwamtundu komanso kugulitsa.
Mai Huiqing, Mlembi Wamkulu wa Famous Furniture Club
Mai Huiqing, mlembi wamkulu wa Famous Furniture Club, adati pamsonkhanowo kuti "2023 Dongguan Furniture Live Streaming E-commerce Festival" yamasiku 20 idzakhazikitsidwa pa Novembara 29 kuti itsogolere mabizinesi akumtunda ndi kumunsi pamakampani akutsatsira mipando. chain kuti asonkhane ku Dongguan ndikupanga mafakitale a mipando ya Dongguan. E-commerce ecosystem. Ananenanso kuti chikondwerero cha e-commerce ndi mutu womwe ukukhamukira mothandizidwa ndi ndalama zaboma, kudalitsidwa kwapamsewu kwa boma la Douyin, Xinju.com live broadcast akatswiri matrix, ntchito zowulutsa pompopompo, kuphatikiza mphamvu ndi zinthu zingapo zothandizira makampani opanga mipando kuti apambane. gawo la live broadcast e-commerce. Tikukhulupirira kuti makampani amipando a Dongguan atenga nawo gawo pazochita zomwe zapanga bwino komanso zitukuko.
Ma Yajun, wamkulu wa lamba wamakampani a e-commerce a Douyin
Ma Yajun, wamkulu wa lamba wamakampani a e-commerce a Douyin, adapemphedwanso kuti agawane zamalonda a Douyin a e-commerce komanso mabizinesi okongoletsa nyumba, kupatsa mphamvu makampani kuti agwiritse ntchito zomwe zili ndi zinthu zomwe zimayendetsedwa ndi zinthu ndi njira ya "FACT + S" . Kupyolera mu kudzipangira okha maudindo, matrix a talente, zochitika zamutu, ma Vs apamwamba ndi zowonetsera zamalonda, ndi zina zotero, kasamalidwe ka ogwiritsa ntchito padziko lonse lapansi, kusintha kwa zochitika zapadziko lonse, ndi kulumikizana kwa intaneti ndi kunja kwa intaneti kumatheka.
Dongguan e-commerce
Mphamvu ya kukula kwamphamvu
Zikumveka kuti Dongguan ndi gulu lachitatu la magawo oyendetsa ma e-commerce opitilira malire mdziko muno komanso lachitatu m'chigawo cha Guangdong. Chiyambireni kuvomerezedwa mu 2018, kuchuluka kwa malonda a e-commerce a Dongguan kudutsa malire ndi kutumiza kunja kwakwera kuchoka pa yuan biliyoni 15.9 mu 2017 mpaka 81.862 biliyoni mu 2022, ndikukula kwapakati pachaka ndi 38%. Chiŵerengero cha chiwonjezekocho n’chosangalatsa, ndipo chakhala pakati pa malo okwera m’dzikoli nthaŵi zambiri.
Izi ndizomwe adagawana ndi a Hou Weijia, wamkulu wa gawo la e-commerce la Dongguan Municipal Commerce Bureau, pa "Dongguan Furniture Collective Voice Work Conference ndi Dongguan Furniture Industry New Media E-commerce Development Summit" yomwe idachitika mu Okutobala. Mwambowu udapemphanso Yang Gongzi wa bungwe la MCN lapachaka la Douyin Wuyou Media Group, Xiong Jiantao, wapampando wolemekezeka wa China Home Furnishing Brand Alliance, komanso atsogoleri amakampani aku Dongguan mipando monga Chuangyu, Huahui, Wanhengtong, Medi, Changshi, ndi Yuzhai.
Hou Weijia, Chief of E-commerce Section of Dongguan Municipal Commerce Bureau
A Hou Weijia adanena pamsonkhanowo kuti malonda a e-commerce a Dongguan ali ndi kukula kwakukulu, zomwe zimapindula ndi magulu olemera omwe amapanga makampani opanga Dongguan. Kenaka, komiti ya chipani cha municipalities ndi boma zidzayambitsa ndondomeko zothandizira zapadera m'magawo awiri a malonda a e-commerce komanso kudutsa malire.
Gawo loyamba ndikukhazikitsa malo owulutsira pompopompo ku Dongguan. Pakadali pano, a Dongguan adavotera zowonetsera 10 zowonetsera e-commerce pompopompo, zokhala ndi pafupifupi 1,200 zopangidwa ndi makontrakitala, pafupifupi zipinda 300 zoulutsira pompopompo, komanso anthu opitilira 30,000 ophunzitsidwa. "Tikulimbikitsa kupanga maziko owulutsa pompopompo. Komiti Yachipani cha Municipal ikuyembekeza kuti Dongguan adzamanga malo otsogola amoyo, malo osankha zinthu, ndi chipinda choulutsira pompopompo m'gulu la mipando posachedwa." Hou Weijia adatero. Kukhazikitsidwa kwa Dongguan Famous Home Furnishing Live Broadcast Base kumangotsimikizira izi.
Gawo lachiwiri limawongolera makampani opanga kuti agwiritse ntchito njira zowulutsa pompopompo komanso njira zatsopano zotsatsira malonda kugulitsa zinthu ndikubweretsa zinthu zopanga za Dongguan padziko lapansi. Gawo lachitatu ndikuyambitsa ndi kulima mabungwe a MCN, kuti mabungwe a MCN athe kutumikira ndikubwezeretsanso mabizinesi opanga. Gawo lachinayi limapereka chithandizo china pamisonkhano yatsopano yapa media e-commerce, zochitika zamalonda zapa e-commerce, ndi zina zambiri.
Zofalitsa zatsopano zimaswa masewerawa
Kufunika kokulitsa kuzindikira kokulirapo ndikuchita ntchito yabwino pamalingaliro okhutira
Ndiye, kodi makampani opanga mipando angachite bwanji ntchito yabwino pamalonda atsopano azama media? Kodi ndi oimira a IP amtundu wanji komanso opanga zinthu zapamwamba kwambiri omwe alipo muzofalitsa zatsopano zapanyumba?
"Nthawi Zathu" 2023 Home New Media Conference
Wuyou Media Yang Gongzi adanenapo ku 2023 Home New Media Conference kuti zofalitsa zatsopano zalowa mu theka lachiwiri: nthawi ya 3.0. Nyengo ya 3.0 ndi nthawi ya media yatsopano yamakampani. Kuti makampani opanga nyumba adzipezere okha malo awo muzofalitsa zatsopano zamakampani, ndikofunikira kwambiri kukhala ndi zabwino komanso malingaliro opangira ndalama.
Bambo Yang adazindikira kuti ngakhale mtunduwo wapanga zida zatsopano zoulutsira mawu komanso gulu lowulutsa pompopompo, likukumana ndi zovuta zofala monga kusanja pakati pa mitu yamutu ndi kamvekedwe ka mtundu, komanso kutsutsana pakati pa kubzala kunyumba ndi kugwiritsa ntchito pafupipafupi komwe kumakhala kovuta tembenuzani. Momwe eni mabizinesi opangira nyumba amasonyezera kukongola kwazinthu zawo m'malo mongopeza zogulitsa zakhala vuto lalikulu lomwe makampani opanga mipando ndi magulu amalonda akuyesera kuluma.
"Kuganiza mopanda nzeru mumakampani opanga mipando ndikutha kuyika mutu ndikukulitsa mzimu waluso wamakampani." Yang Gongzi adawulula kuti chaka chamawa Cyberspace Administration of China ndi nsanja zatsopano zapa media zitha kusintha kwambiri, ndipo makampani opanga nyumba akuyembekezeka kubweretsa "kasupe" wa magalimoto.
Poyang'anizana ndi nkhani zaposachedwa zapagulu zokhudzana ndi zofalitsa zatsopano, akukhulupirira kuti Cyberspace Administration of China ikuyenera kuchitapo kanthu zazikulu zinayi: ① kuletsa mitengo yotsika ndikupatutsa malonda a e-commerce, ndikusungabe malire pakati pa kuwongolera mitengo ya e-commerce. ndi mitengo yakuthupi; ② kuchepetsa mwatsatanetsatane chiwerengero cha anangula apamwamba komanso Kukula kwa chuma cha anthu otchuka pa intaneti chomwe chimabweretsa katundu; ③ Yang'anirani mosamalitsa mtundu wa anthu otchuka pa intaneti ndikuyika mokokomeza ndi njira zotsatsira; ④ Limbikitsani mwamphamvu kulengeza kwamtundu wanu kuti muwonjezere gawo la maoda apamwamba kwambiri, makasitomala apamwamba komanso mtundu wotengera.
Wuyou Media Group MR. Yang
Ndiye kodi gulu la mipando limapeza bwanji mwayi watsopano wotsogola? Yang Gongzi adapereka njira zitatu zoyendetsera, zomwe ndi: ① Wonjezerani kuzindikira ndikulowa nawo masewerawa; ② Chepetsani kukula kwa kasinthidwe kokhazikika ndikugwirizana kuti mukule; ③ Njira zopangira komanso kuphulika kwanthawi yake. Ndipo kusanthula mawonekedwe a ogwiritsa ntchito pamipando. Poyang'anizana ndi zithunzi za magulu atatu akuluakulu ogula mipando: m'badwo wa pambuyo pa 90s, omwe ali "pamsika", omwe amakonzanso ndi kukonza nyumba yabwino, ndi omwe ali avant-garde pofunafuna hedonism, momwe angachitire. kukwaniritsa zosowa za achinyamata ndikupanga zinthu zachinyamata ndi chikhalidwe.
"Kupanga zokhutira kwenikweni ndizochita zojambulajambula, ndipo lusoli liyenera kuchepetsedwa. Zomwe tikufunadi kukwaniritsa ndi kupanga moyo wokongola waumunthu kukhala weniweni."
Mipando yabwino yopangidwa ku Dongguan
Lankhulani za Dongguan Furniture
Dongguan ndiye maziko ofunikira opanga mipando ku China komanso padziko lonse lapansi. Pambuyo pazaka za chitukuko, mitundu ya mipando ya Dongguan imadziwika bwino kunyumba ndi kunja. Kutengera gulu lathunthu lamafakitale, lili ndi makampani opanga mipando opitilira 2,000, kuphatikiza mousse, mtundu ndi makampani ena apamwamba kwambiri opanga mipando. Pali mabizinesi opitilira 400, opanga mipando yopitilira 2,000, komanso makampani opitilira 1,000 amipando yaiwisi ndi zida zothandizira. Malinga ndi ziwerengero zosakwanira, chiwongola dzanja chonse chamakampani a mipando ya Dongguan chimafika 40 biliyoni.
Chaka chino, gulu loyamba la mipando yapadziko lonse lapansi lakhazikika ku Dongguan. Izi sizimangounikira momwe mafakitale a mipando ya dziko langa alili pa msika wapadziko lonse wa mipando, komanso zimafulumizitsa kupita patsogolo kwa mafakitale a mipando ya dziko langa kuchokera ku dziko lalikulu lopanga mipando kupita ku mphamvu zopanga zinthu, zomwe zimakhazikitsa maziko a makampani a mipando yapadziko lonse. chitukuko kuti apange zitsanzo zowonetsera.
Kukhudzidwa ndi kumtunda kwa malo ndi kusintha kwamakampani, makampani amipando a Dongguan ayesa zambiri pakutsatsa kwa digito m'zaka zaposachedwa, kuphatikiza njira zingapo zotsatsira digito monga mawayilesi amoyo, e-commerce, ndi magalimoto a Douyin. Izi ndizochitika wamba komanso zofunika.
Monga Fang Runzhong, woyambitsa New Media Work Conference ndi woyang'anira wamkulu wa ziwonetsero ndi malonda aGuangdong Modern International Exhibition Center, anati, "Dongguan mipando kupanga nkhani zambiri msika, ndi zinthu zabwino akhoza kupita mofulumira njira zatsopano."
Kenako, makampani Dongguan mipando adzapitiriza kugwiritsa ntchito bungwe ndi kukwezelezaChiwonetsero cha Mipando Yodziwika Padziko Lonse (Dongguan).Komiti Yokonzekera kugwiritsa ntchito mawonekedwe amagulu kuti awonjezere mbiri yamakampani a mipando ya Dongguan, kulola mtundu uliwonse kukhala ndi mwayi wopezerapo mwayi pazatsopano zatsopano Kutuluka kukukulirakulira.
Nthawi yotumiza: Jan-03-2024