DongguanIbyamamare byo murugoIshirahamwe rya Broadcasting Base ryashizweho. Nigute amasosiyete akora ibikoresho byo munzu agomba kwinjira mubitangazamakuru bishya?
Abstract: Fata "itangazamakuru rishya" ryerekana hanyuma ushireho "uduce dushya" mu nganda zo mu nzu
Muri iki gihe, imishinga gakondo y’ubucuruzi irimo guhinduka cyane, kwamamaza ku buryo bwa digitale biriyongera, kandi agaciro k’imiyoboro mishya y’ibitangazamakuru karagenda kagaragara. Ku masosiyete menshi yerekana ibicuruzwa, mubidukikije aho iterambere ry’ibicuruzwa ridindira kandi ibiciro byo kugura abakiriya biriyongera, ukoresheje kwamamaza ibitangazamakuru bishya kugirango ugere ku ntera kandi ucike mu ruziga ni amasomo asabwa kuri buri sosiyete.
Ihuriro rishya ryitangazamakuru nka Douyin, Xiaohongshu, na konti za videwo byahindutse imyanya yingenzi yo kumenyekanisha ibicuruzwa, guhinga nyakatsi, no kugura abakoresha. Nibindi byinjira byinjira mumodoka kuruhande rwo kugurisha. Mugihe cya Double 11 cyasojwe, urubuga rutandukanye rwasohoye "raporo zintambara". Ubucuruzi bwa e-ubucuruzi buracyari igice cyingenzi, ariko inzira ya "de-head" iragaragara, kandi "ububiko bwamaduka" bwabaye umuvuduko wo guturika kwubucuruzi.
Ntagushidikanya ko nukinisha gusa ibitangazamakuru bishya byamamaza ushobora kumenya "ijambo ryibanga ryumuhanda" ryo kwamamaza ibicuruzwa. Uyu mwaka, abayobozi benshi mubucuruzi muruziga rwa Dongguan bafite numero ya IP.
Umuntu ku giti cye IP y'umuyobozi w'ikigo
Komite ishinzwe gutegura imurikagurisha rizwi cyane mu bikoresho byanateguye urukurikirane rw'ibikorwa bishya bya e-bucuruzi mu bitangazamakuru: "Ibihe Byacu" 2023 Ihuriro ry’ibikoresho bishya by’itangazamakuru ryatangijwe muri Kanama, hamwe n’inama ya "Dongguan Furniture Collective Voice Work Work and Dongguan Furniture Industry Iterambere rishya rya E-ubucuruzi "ryabaye mu Kwakira. Inama ", mu Gushyingo yatangaje ku mugaragaroDongguan Urugo RurangiranwaLive Broadcast Base kandi yatangaje2023 Ibikoresho bya DongguanE-ubucuruzi Umunsi mukuru wa Broadcasting Festival kumurongo.
"Ibihe Byacu" 2023 Murugo Ihuriro Rishya ry'Itangazamakuru
Ibikoresho byo mu nzu ya Dongguan Ihuriro ryakazi Ijwi hamwe ninganda za Dongguan Inganda Nshya Itangazamakuru E-Ubucuruzi Iterambere
"Fungura ijambo ryibanga ryumuhanda kandi ukoreshe isoko ryiyongera" Dongguan Ibikoresho byiza Douyin Amahugurwa yo Guha imbaraga
Birashobora kugaragara ko ibikoresho byo mu nzu abantu bakomeje kugira ubushake no kwihangana muburyo bwo kuzamura ibicuruzwa hanze yumuzingi wo kwamamaza ibitangazamakuru bishya.
Injira kumurongo wa e-ubucuruzi
Inzu izwi cyane itanga imbonankubone yashizweho
Ku ya 10 Ugushyingo ,.Dongguan Ibikoresho byizaIhuriro ry’amahugurwa yo kongerera ubushobozi Douyin "Gufungura ijambo ryibanga ryumuhanda kugirango ukoreshe isoko ryiyongera" rifatanije na Dongguan uzwi cyane mu bikoresho byo mu nzu, Douyin, n’umuryango MCN Xinju.com ryabereye muri Parike izwi cyane yo mu nzu ya Expo Park, bikaba bibaye ku nshuro ya mbere itangazwa ry’ishyirwaho ry’urugo ruzwi cyane rwa Dongguan. Gutwika Live Broadcast Base, anatangaza 2023 Dongguan Furniture E-ubucuruzi Live Broadcast Festival, itera intambwe yingenzi yo kubaka uruganda rukora ibikoresho bya Dongguan e-ubucuruzi bwibidukikije.
Dongguan Urugo Rurangiranwa Gutwika Live Ikwirakwizwa rya Base rishingiyeSisitemu ikuze ya Dongguanguhuza umusaruro, inganda, imurikagurisha n’ubucuruzi, hamwe n’inyungu ziza mu gutangaza imbonankubone za Douyin, Xiaohongshu na Xinju.com, umuryango MCN uyobora MCN mu bikoresho byo mu rugo, kugira ngo uhuze ibikoresho byifashishwa mu gutangaza amakuru mu gihugu, bikozwe hamwe. Douyin kumurongo wa Dongguan uruganda rukora umukanda hamwe na Xiaohongshu utanga serivise zo mukanda.
Dongguan Urugo Rurangiranwa Gutunganya Live Kwamamaza Base Gutanga
Ikibanza cyo gutangaza amakuru gitanga amahirwe kumasosiyete atanga ibikoresho byo murugo kwerekana ibicuruzwa, kumenyekanisha ibicuruzwa, no gusangira amakuru yinganda binyuze mumashusho yerekana amashusho, kwamamaza ibyamamare, hamwe nubufatanye bwa platform. Muri icyo gihe, shingiro ritanga kandi inkunga ya tekiniki, kuyobora amahugurwa, gutegura imbonankubone nizindi serivisi zifasha ibigo bitanga ibikoresho murugo gukora ibikorwa byo kwamamaza byamamaza no kuzamura ibicuruzwa no gukora neza.
Mai Huiqing, umunyamabanga mukuru wa club izwi cyane yo mu nzu
Mai Huiqing, umunyamabanga mukuru wa Club izwi cyane yo mu nzu, yavuze ko muri iyo nama yavuze ko umunsi w’iminsi 20 "2023 Dongguan Furniture Live Streaming E-commerce" uzatangizwa ku ya 29 Ugushyingo kugira ngo uyobore ibigo byinjira n’ibisohoka mu nganda zikoresha ibikoresho bya Live. urunigi rwo guteranira muri Dongguan no kubaka inganda zo mu nzu za Dongguan. E-ubucuruzi bwibidukikije. Yavuze ko iserukiramuco rya e-ubucuruzi ari ingingo igenda ishyigikirwa n’amafaranga ya leta, Douyin umugisha wihariye w’umuhanda, Xinju.com matrix y’impuguke mu gutangaza amakuru, serivisi zita ku mbuga nkoranyambaga, guhuza imbaraga n’ibikoresho byinshi kugira ngo bifashe rwose ibigo byo mu nzu gutsinda. murwego rwo gutangaza amakuru kuri e-ubucuruzi. Twizera ko uruganda rukora ibikoresho bya Dongguan ruzagira uruhare rugaragara mubikorwa byateye intambwe niterambere.
Ma Yajun, ukuriye umukanda wa e-ubucuruzi bwa Douyin
Ma Yajun, ukuriye umukanda w’inganda zikoresha e-ubucuruzi bwa Douyin, na we yatumiwe gusangira ibikoresho bya e-bucuruzi bya e-bucuruzi n’ubucuruzi bwo gushariza amazu ya Douyin mu bucuruzi bwuzuye, aha ubushobozi ibigo gukoresha ibikubiyemo n’ibikorwa bishingiye ku bicuruzwa hakoreshejwe uburyo bwa "FACT + S" . Binyuze mu kwikorera kwimyanya, matrike yimpano, ibikorwa byinsanganyamatsiko, hejuru ya Vs no kwerekana ibicuruzwa, nibindi, imicungire yabakoresha kwisi yose, kunoza uburambe bwisi yose, hamwe no kumurongo no kumurongo.
Ubucuruzi bwa Dongguan
Imbaraga zikomeye zo gukura
Byumvikane ko Dongguan ari igice cya gatatu cy’ubucuruzi bwambukiranya imipaka y’ubucuruzi bwambukiranya imipaka mu gihugu ndetse n’icya gatatu mu Ntara ya Guangdong. Kuva yemerwa muri 2018, Dongguan yambukiranya imipaka y’ubucuruzi n’ibicuruzwa byoherezwa mu mahanga byiyongereye biva kuri miliyari 15.9 muri 2017 bigera kuri miliyari 81.862 mu 2022, ikigereranyo cy’umwaka kigera kuri 38%. Iterambere ry’iterambere rirashimishije, kandi ryabaye mu myanya ya mbere mu gihugu inshuro nyinshi.
Uru ni urutonde rwamakuru rwasangiwe na Hou Weijia, umuyobozi w’ishami rya e-ubucuruzi ry’ibiro by’ubucuruzi by’umujyi wa Dongguan, mu nama ya "Dongguan Furniture Collective Voice Work Work and Dongguan Furniture Industry New Media E-Commerce Development Summit" yabaye mu Kwakira. Muri ibyo birori kandi hatumiye Yang Gongzi wo mu muryango wa MCN ngarukamwaka wa MCN Wuyou Media Group, Xiong Jiantao, umuyobozi w’icyubahiro w’Ubushinwa Home Furnishing Brand Alliance, hamwe n’abayobozi b’ibikoresho byo mu nzu bya Dongguan nka Chuangyu, Huahui, Wanhengtong, Medi, Changshi, na Yuzhai.
Hou Weijia, Umuyobozi w'Ishami rya E-Ubucuruzi bw'Ibiro bishinzwe ubucuruzi mu mujyi wa Dongguan
Muri iyo nama, Hou Weijia yavuze ko ubucuruzi bwa e-ubucuruzi bwambukiranya imipaka ya Dongguan bufite umuvuduko ukabije w’iterambere, ibyo bikaba byungukira mu byiciro bikize by’inganda zikora inganda za Dongguan. Ubutaha, komite y’ishyaka na komine bizashyiraho politiki yihariye yo gushyigikira mubice bibiri byogukurikirana e-ubucuruzi na e-ubucuruzi bwambukiranya imipaka.
Igipimo cya mbere ni ugushiraho amakuru asobanutse muri Dongguan. Kugeza ubu, Dongguan yashyize ahagaragara imiyoboro 10 yerekana imiyoboro ya e-ubucuruzi yerekana imbuga nkoranyambaga, hamwe n’ibicuruzwa bigera ku 1200 byasezeranye, ibyumba bigera kuri 300 byamamaza, hamwe n’abantu barenga 30.000. "Turashishikarizwa gushyiraho ibibuga byogutambuka. Komite y'Ishyaka rya Komini irizera ko Dongguan izubaka ikigo kizwi cyane cyo gutangaza amakuru, ikigo gitoranya ibicuruzwa, ndetse n'icyumba cyo gutangaza amakuru mu cyiciro cy'ibikoresho vuba bishoboka." Hou Weijia ati. Ishirwaho rya Dongguan Icyamamare Murugo Gutwika Live Broadcast Base gusa byemeza iyi ngingo.
Urwego rwa kabiri ruyobora amasosiyete akora inganda gukoresha imbonankubone nuburyo bushya bwitangazamakuru bwo kugurisha ibicuruzwa no kuzana ibicuruzwa bya Dongguan kwisi. Urwego rwa gatatu ni ugutangiza no guhinga ibigo bya MCN, kugirango ibigo bya MCN bishobore gukorera no kugaburira inganda zikora. Urwego rwa kane rutanga inkunga runaka kubitangazamakuru bishya bya e-ubucuruzi, ibikorwa bya e-bucuruzi bizima, nibindi.
Ibitangazamakuru bishya bihagarika umukino
Ukeneye kongera ubumenyi buke no gukora akazi keza mubikorwa byibirimo
None, nigute uruganda rwo mu nzu rushobora gukora akazi keza mubitangazamakuru bishya bya e-ubucuruzi? Ni abahe bahagarariye IP bahagarariye hamwe nabashinzwe gukora ibintu byiza-bihari murugo rwitangazamakuru rishya?
"Ibihe Byacu" 2023 Murugo Inama Nshya y'Itangazamakuru
Itangazamakuru rya Wuyou Yang Gongzi yigeze kuvuga mu nama yo mu rugo 2023 ko itangazamakuru rishya ryinjiye mu gice cya kabiri: ibihe 3.0. Igihe cya 3.0 nigihe cyibitangazamakuru bishya byinganda. Kugirango ibigo bitanga ibikoresho byo munzu bibone umwanya wabyo mubitangazamakuru bishya byinganda, ni ngombwa cyane kugira ibintu byiza hamwe na logique ya monetisation.
Bwana Yang yavumbuye ko nubwo ikirango cyubatsemo ibitangazamakuru bishya hamwe nitsinda rishinzwe gukwirakwiza amakuru kuri televiziyo, rihura n’ibibazo bisanzwe nko kuringaniza hagati y’urugendo rw’imiterere n’imiterere y’ikirango, no kwivuguruza hagati yo gutera urugo no gukoresha inshuro nke bigoye kuri guhindura. Uburyo abafite ibikoresho byo munzu bafite ubucuruzi batanga igishushanyo mbonera cyibicuruzwa byabo aho kugera kubicuruzwa gusa byahindutse ibinyomoro bigoye ibirango byo mubikoresho byo mumashanyarazi hamwe nitsinda ryamamaza ibicuruzwa bagerageza kwikinisha.
"Ibitekerezo bidahwitse mu nganda zo mu nzu ni ukugira ngo umuntu yunamishe umutwe kandi yongere imbaraga mu bukorikori bw'inganda." Yang Gongzi yatangaje ko umwaka utaha Ubuyobozi bwa Cyberpace mu Bushinwa hamwe n’ibibuga bishya by’itangazamakuru bishobora kugira ibyo bihindura, kandi biteganijwe ko amasosiyete akora ibikoresho byo mu rugo atangiza "isoko" y’imodoka.
Imbere y’amakuru aheruka gutangazwa n’ibitangazamakuru bishya, yizera ko Ubuyobozi bw’Urubuga rw’Ubushinwa buteganijwe gufata ingamba enye zikomeye: ① guhagarika ibiciro bidahenze no guhindura ubucuruzi bwa e-bucuruzi, no gukomeza gushyira mu gaciro hagati yo kugenzura ibiciro by’ubucuruzi bwa e-bucuruzi. n'ibiciro bifatika; Kugabanya byimazeyo umubare wibyuma byo hejuru hamwe nubunini bwubukungu bwicyamamare kuri interineti buzana ibicuruzwa; Control Kugenzura byimazeyo ibirango byamamare bya enterineti hamwe nubuhanga bukabije bwo gupakira no kuzamura; Gutezimbere cyane ibicuruzwa byamamaza-byamamaza kugirango wongere umugabane wo murwego rwohejuru, ibicuruzwa byabakiriya benshi hamwe nibirango byarazwe.
Wuyou Itsinda ryitangazamakuru MR. Yang
Nigute cluster yibikoresho ibona amahirwe mashya yo gutangaza amakuru? Yang Gongzi yatanze ibyerekezo bitatu byo gushyira mubikorwa, aribyo: ① Kongera ubumenyi bwimiterere no kwinjira mumikino; Kugabanya ibipimo ngenderwaho bisanzwe no gufatanya gukura; Strategy Ingamba zikubiyemo no guturika ku gihe. Kandi wasesenguye abakoresha amashusho yibikoresho byo mu nzu. Guhura n'amashusho y'ibyiciro bitatu by'ingenzi by'abakoresha ibikoresho byo kugura ibikoresho: ibisekuruza nyuma ya 90, "abari ku isoko", abongeye gushushanya no kuzamura ireme ry'amazu, hamwe na avant-garde bakurikirana hedonism, uburyo uhuze ibyifuzo byurubyiruko kandi ushireho ibintu bisa nubusore numuco.
"Gukora ibirimo mubyukuri ni imyitozo yubuhanzi, kandi ubu buhanzi bugomba gutegekwa. Icyo dushaka kugeraho ni uguhindura ubuzima bwiza bwabantu."
Ibikoresho byiza bikozwe muri Dongguan
Vuga ibikoresho bya Dongguan
Dongguan ni umusingi w'ingenzi mu gukora ibikoresho byo mu Bushinwa ndetse no ku isi. Nyuma yimyaka yiterambere, ibirango bya Dongguan ibikoresho byo murugo bizwi cyane murugo no mumahanga. Hashingiwe ku ihuriro ryuzuye ry’inganda, rifite amasosiyete arenga 2000 akora ibikoresho byo mu nzu, harimo mousse, icyitegererezo hamwe n’andi masosiyete akora ibikoresho byo mu nzu byo hejuru. Hano hari ibigo birenga 400, ibirango birenga 2000 byonyine byo mu nzu, hamwe nibikoresho birenga 1.000 byo mu nzu mbisi n’ibikoresho bifasha. Dukurikije imibare ituzuye, umusaruro wose w’ibikoresho byo mu nzu ya Dongguan ugera kuri miliyari 40.
Uyu mwaka, uruganda rwa mbere rwibikoresho byo mu rwego rwisi rwatuye i Dongguan. Ibi ntibigaragaza gusa umwanya w’inganda z’ibikoresho byo mu gihugu cyanjye ku isoko ry’ibikoresho byo ku isi, ahubwo binihutisha iterambere ry’inganda z’ibikoresho byo mu gihugu cyanjye kuva mu gihugu kinini cy’inganda zikagera ku mbaraga z’inganda, bigashyiraho urwego rw’inganda zikoreshwa mu bikoresho byo ku isi. iterambere ryo gukora ingero zerekana.
Bitewe n’imihindagurikire y’imitungo itimukanwa n’inganda, amasosiyete yo mu nzu ya Dongguan yagerageje byinshi mu kwamamaza hakoreshejwe ikoranabuhanga mu myaka yashize, harimo n’uruhererekane rw’ibikorwa byo kwamamaza hakoreshejwe ikoranabuhanga nko gutangaza amakuru, e-ubucuruzi, n’umuhanda wa Douyin. Iyi ni inzira rusange kandi ni ngombwa.
Nka Fang Runzhong, uwatangije Inama Nshya y'Ibikorwa by'Itangazamakuru n'umuyobozi mukuru ushinzwe imurikagurisha n'ubucuruzi byaIkigo mpuzamahanga cya Guangdong, yagize ati: "Ibikoresho byo mu nzu bya Dongguan bifite konti nyinshi ku isoko, kandi ibicuruzwa byiza birashobora kugenda byihuse binyuze mu nzira nshya."
Ibikurikira, uruganda rukora ibikoresho bya Dongguan ruzakomeza gukoresha ishyirahamwe no kuzamura iImurikagurisha mpuzamahanga rizwi cyane (Dongguan)Komite ishinzwe gutegura uburyo bwo guterana kugirango yongere inganda mu bikoresho bya Dongguan, bituma buri kirango kigira amahirwe yo gukoresha itangazamakuru rishya Isoko ryihuta ryihuta.
Igihe cyo kohereza: Mutarama-03-2024