DongguanTa'uta'ua MeafaleUa fa'atūina le Live Broadcast Base. E fa'afefea ona ulufale kamupani fa'ato'a fale ile fa'asalalauga fou?
Fa'apuupuuga: Ave le "faasalalauga fou" fa'aalia ma fa'ata'atia le "vaega fou" o fale gaosi meafale
I aso nei, o faʻataʻitaʻiga faʻapisinisi masani o loʻo feagai ma suiga tetele, faʻatauga numera o loʻo faʻatupulaʻia, ma o loʻo faʻaalia le taua o ala fou o faʻasalalauga. Mo le tele o kamupani fa'ailoga, i totonu o se si'osi'omaga o lo'o fa'atupula'ia ai le fa'atupulaia o le fa'atau ma fa'atupula'ia tau o tagata fa'atau, o le fa'aaogaina o fa'asalalauga fou fa'asalalau e ausia ai fa'ailoga fa'ailoga ma malepe i totonu o le li'o ose auala mana'omia mo kamupani ta'itasi.
O fa'asalalauga fou e pei o Douyin, Xiaohongshu, ma fa'amatalaga vitio ua avea ma tulaga taua mo le fa'aaliaina o fa'ailoga, fa'ato'aga i lalo, ma le mauaina o tagata fa'aoga. O i latou foi o se auala taua tele e ulufale ai mo le itu faatau. I le fa'ato'a mae'a o le Double 11, na tu'uina atu ai e fa'asalalauga eseese "lipoti o taua". O le ola e-pisinisi o loʻo avea pea ma vaega taua, ae o le tulaga o le "de-heading" e manino, ma o le "faʻasalalauga faʻatau" ua avea ma faʻavavevave mo le paʻu o pisinisi faʻailoga.
E leai se masalosalo e na'o le ta'alo ma fa'atauga fou fa'asalalau e mafai ai ona e fa'ata'ita'i le "fa'aupuga fa'ailoga" o fa'atauga fa'ailoga. O lenei tausaga, o le tele o taʻitaʻi pisinisi i le liʻo meafale a Dongguan e iai numera IP patino.
mataupu IP a le tagata lava ia o le taitai pisinisi
O le Komiti Faʻatulagaina o le Faʻaaliga Faʻapitoa Meaafale na faʻatulagaina foi se faasologa o faʻasalalauga fou e-pisinisi gaioiga: o le "Our Times" 2023 Home Furnishing New Media Theme Conference na faʻalauiloaina ia Aokuso, ma le "Dongguan Furniture Collective Voice Work Conference ma Dongguan Furniture Industry. New Media E-commerce Development" na faia ia Oketopa. Summit", ia Novema na faalauiloa aloaia ai leDongguan Ta'uta'ua Meafale FaleLive Broadcast Base ma faʻasalalau le2023 Dongguan MeafaleE-pisinisi Live Broadcast Festival tuusao.
"O Tatou Taimi" 2023 Home New Media Theme Conference
Dongguan Furniture Collective Voice Working Conference ma Dongguan Furniture Industry New Media E-commerce Development Summit
"Tatala le upu faʻaupuga ma faʻaogaina le maketi faʻaopoopo" Dongguan Good Furniture Douyin Empowerment Training Conference
E mafai ona vaʻaia o tagata meafale o loʻo faʻaauau pea ona i ai le naunautaiga mautu ma le faʻamaoni i le auala o le alualu i luma faʻailoga i fafo atu o le liʻo o faʻasalalauga fou.
Ulufale fa'asalalauga fa'asalalau e-pisinisi
Fa'avae fa'asalalauga tu'usa'o fa'ameafale ta'uta'ua
I le aso 10 o Novema, o leDongguan Meafale LeleiDouyin Empowerment Training Conference "Tatalaina o Faʻamatalaga Faʻasalalau e Faʻateleina le Maketi Faʻateleina" na faia faʻatasi e le Dongguan Famous Furniture Club, Douyin, ma le MCN organization Xinju.com na faia i le Famous Furniture Expo Park, faʻailogaina le uluai faʻasalalauga aloaia o lona faʻavaeina o Dongguan Famous Home Tuuina atu o le Live Broadcast Base, ma faʻasalalau le 2023 Dongguan Furniture E-commerce Live Broadcast Festival, faia se laʻasaga taua i le fausiaina o le faʻalapotopotoga faʻapisinisi e-pisinisi a Dongguan.
Dongguan Famous Home Furnishing Live Broadcasting Base fa'alagolago iFaiga matua a Dongguan Furnituretu'ufa'atasia o le gaosiga, gaosiga, fa'aaliga ma fefa'ataua'iga, fa'apea fo'i ma fa'amanuiaga ta'uta'ua i fa'asalalauga fa'asalalau a Douyin, Xiaohongshu ma Xinju.com, o le fa'alapotopotoga ta'ita'i MCN i le fa'ato'aga fale, e fa'afeso'ota'i atu i fa'asalalauga fa'asalalau fa'alotoifale, fa'atasi fa'atasi. Douyin's Dongguan fale fale gaosi auaunaga fusipa'u ma le Xiaohongshu's ofisa aloaia alamanuia fusipa'u auaunaga.
Dongguan Ta'uta'ua Fale Fa'ameafale Tu'usa'o Fa'asalalauga Fa'asalalauga Fa'avae
O le faʻasalalauga faʻasalalau faʻasalalau e maua ai avanoa mo kamupani faʻapipiʻi fale e faʻaalia oloa, faʻalauiloa ituaiga, ma faʻasoa faʻamatalaga faʻapisinisi e ala i faʻasalalauga vitio ola, faʻasalalauga lauiloa, ma le tele-platform felagolagomai aloaia. I le taimi lava e tasi, o loʻo tuʻuina atu foʻi e le faʻavae lagolago faʻapitoa, taʻiala aʻoaʻoga, faʻasalalauga faʻasalalauga faʻasalalau ma isi auaunaga e fesoasoani ai i kamupani faʻapipiʻi fale e faʻatautaia faʻasalalauga faʻasalalauga faʻasalalauga faʻasalalauga ma faʻaleleia le faʻailoga ma faʻatauga faʻatau.
Mai Huiqing, Failautusi Aoao o le Kalapu Meaafale Ta'uta'ua
Mai Huiqing, failautusi aoao o le Famous Furniture Club, na fai mai i le fonotaga e faapea o le 20-aso "2023 Dongguan Furniture Live Streaming E-commerce Festival" o le a faalauiloa i le aso 29 o Novema e taʻitaʻia ai pisinisi i luga ma lalo ifo i totonu o meaafale ola ola pisinisi. filifili e faʻapotopoto i Dongguan ma fausia le pisinisi meaafale Dongguan. E-pisinisi fa'anatura. Na ia fai mai o le e-commerce festival o se autu o loʻo lagolagoina e tupe a le malo, faʻamanuiaga faʻapitoa a Douyin, Xinju.com faʻasalalauga faʻasalalau faʻasalalauga matrix, faʻasalalauga faʻasalalau faʻavae auaunaga lagolago, tuʻufaʻatasia le tele o malosiaga ma punaoa e fesoasoani moni ai kamupani meafale ia manuia i totonu. le fanua o faasalalauga tuusao e-pisinisi. O loʻo faʻamoemoe o kamupani meaafale a Dongguan o le a auai malosi i gaioiga na faia ai faʻalavelave ma atinaʻe.
Ma Yajun, ulu o Douyin's e-commerce fusipaʻu pisinisi
Ma Yajun, o le ulu o Douyin's e-commerce industry belt, na valaʻaulia foʻi e faʻasoa a Douyin's e-commerce meaafale ma fale teuteu fale pisinisi tulaga atoa mataupu pisinisi, faʻamalosia kamupani e faʻaogaina mea e faʻaogaina ma faʻatautaia oloa faʻatasi ma le "FACT + S" metotia. . E ala i le fa'atinoina e le tagata lava ia o tulaga, taleni matrix, autu autu, Vs pito i luga ma fa'aaliga oloa, ma isi, pulega fa'aoga i le lalolagi atoa, fa'aleleia atili o le poto masani i le lalolagi, ma le feso'ota'iga i luga o le initaneti ma le tuusao ua ausia.
Dongguan e-pisinisi
Malosi o le tuputupu ae
O lo'o malamalama o Dongguan o le vaega lona tolu o sone pailate fa'asalalau fa'asalalau i le atunu'u ma le lona tolu i le Itumalo o Guangdong. Talu ona faʻamaonia i le 2018, o le faʻaulufaleina mai ma le faʻatau atu o oloa faʻatau oloa a Dongguan ua siitia mai le 15.9 piliona yuan i le 2017 i le 81.862 piliona yuan i le 2022, faʻatasi ai ma le faʻatupulaia faaletausaga o le 38%. O le fua faatatau o le tuputupu aʻe e faʻamalieina, ma sa i ai i le pito i luga o le atunuʻu i le tele o taimi.
O se seti lea o faʻamatalaga faʻasoa e Hou Weijia, le pule o le vaega e-pisinisi a le Dongguan Municipal Commerce Bureau, i le "Dongguan Furniture Collective Voice Work Conference ma Dongguan Furniture Industry New Media E-commerce Development Summit" na faia ia Oketopa. O le mea na tupu na valaʻaulia ai Yang Gongzi o le MCN faʻaletausaga a Douyin Wuyou Media Group, Xiong Jiantao, taʻitaʻifono mamalu o le China Home Furnishing Brand Alliance, ma ulu o kamupani meaafale a Dongguan e pei o Chuangyu, Huahui, Wanhengtong, Medi, Changshi, ma Yuzhai.
Hou Weijia, Pule Sili o le E-pisinisi Vaega o Dongguan Municipal Commerce Bureau
Na taʻua e Hou Weijia i le fonotaga e faʻapea o le e-pisinisi i luga o tuaoi o Dongguan o loʻo i ai le malosi tele o le tuputupu aʻe, lea e faʻamanuiaina mai le tamaoaiga vaega o gaosiga o kamupani gaosiga o Dongguan. O le isi, o le a faʻalauiloa e le komiti pati a le malo ma le malo ni faiga faʻavae lagolago faʻapitoa i vaega e lua o le ola faʻasalalau e-fefaʻatauaʻiga ma fefaʻatauaʻiga i luga o tuaoi.
O le vaega muamua o le fa'atuina lea o se fa'asalalauga fa'asalalau i Dongguan. I le taimi nei, ua faʻamaonia e Dongguan le 10 faʻataʻitaʻiga e-pisinisi faʻasalalauga faʻasalalau, faʻatasi ai ma le aofaʻi e tusa ma le 1,200 konekarate faʻailoga, e tusa ma le 300 potu faʻasalalau ola, ma le aofaʻi o le silia ma le 30,000 tagata aʻoaʻoina. "Matou te faʻamalosia le faʻavaeina o faʻasalalauga faʻasalalau. O loʻo faʻamoemoe le Komiti a le Municipal Party o le a fausia e Dongguan se faʻasalalauga faʻasalalauga taʻutaʻua, nofoaga autu filifilia o oloa, ma le potu faʻasalalauga ola i le vaega o meaafale i se taimi vave lava." Fai mai Hou Weijia. O le faʻavaeina o Dongguan Famous Home Furnishing Live Broadcast Base naʻo faʻamaonia lenei manatu.
O le vaega lona lua o loʻo taʻitaʻia kamupani gaosi oloa e faʻaoga faʻasalalauga ola ma auala fou faʻasalalauga e faʻatau atu oloa ma aumai oloa gaosi Dongguan i le lalolagi. O le vaega lona tolu o le fa'aofiina ma le fa'ato'againa o fa'alapotopotoga a le MCN, ina ia mafai e fa'alapotopotoga a le MCN ona tautua ma fafaga i atina'e gaosiga. O le vaega lona fa o lo'o tu'uina atu ai le lagolago fa'apitoa mo fa'asalalauga fou e-pisinisi fa'asalalauga, fa'asalalauga e-pisinisi ola, ma isi.
O fa'asalalauga fou ua malepe le ta'aloga
Mana'omia le fa'aleleia atili o le fa'alauiloa ma fai se galuega lelei ile fuafuaga o mea
O lea la, e fa'afefea ona faia e le alamanuia meaafale se galuega lelei i fa'asalalauga fou e-pisinisi? O a sui fa'apitoa IP ma tagata e faia mea e sili ona lelei o lo'o i ai i totonu o le fale o lo'o i ai nei fa'asalalauga fou?
"O Tatou Taimi" 2023 Home New Media Conference
Na taʻua e Wuyou Media Yang Gongzi i le 2023 Home New Media Conference o le aufaasālalau fou o loʻo i ai nei ua ulufale i le afa lona lua: le 3.0 era. O le 3.0 era o le vaitau o fa'asalalauga fou fa'apisinisi. Mo kamupani fa'ato'a fale e su'e a latou lava tulaga i le fa'asalalauga fou o alamanuia, e taua tele le i ai o mea lelei ma fa'atatau tupe.
Na iloa e Mr. Yang e ui lava ua fausia e le brand se anotusi fou a le aufaasālalau ma faʻasalalauga faʻasalalau faʻasalalau faʻatasi, o loʻo feagai ma faʻafitauli masani e pei o le paleni i le va o le fefaʻatauaʻiga autu ma le leo faʻailoga, ma le feteʻenaʻi i le va o le totōina o fale ma le faʻaaogaina o taimi e faigata ai. liliu mai. O le fa'afefea e le aufaipisinisi fa'ato'a fale ona fa'ailoa atu le matagofie o le mamanu o a latou oloa nai lo le na'o le ausia o fa'atauga, ua avea ma fa'atauga faigata o lo'o taumafai i ai fa'ailoga meaafale ma 'au fa'atau.
"O le inertial mafaufau i totonu o meaafale falefaigaluega o le mafai lea ona tuʻu le ulu o se tasi i lalo ma faʻateleina le agaga tufuga o le alamanuia." Na faaalia e Yang Gongzi o le tausaga fou e mafai e le Cyberspace Administration a Saina ma faʻasalalauga fou ona faia ni suiga tetele, ma e faʻamoemoe kamupani faʻapipiʻi fale e faʻafeiloaʻi se "puna" o feoaiga.
I le feagai ai ma tala fou a tagata lautele e fesoʻotaʻi ma faʻasalalauga fou, na ia talitonu o le Cyberspace Administration a Saina e faʻamoemoe e faia ni faiga tetele se fa: ① faʻamalo le tau maualalo ma faʻafefe e-fefaʻatauaʻiga, ma tausia le paleni i le va o le puleaina o tau e-pisinisi. ma tau faaletino; ② faʻamautu faʻaitiitia le numera o taula pito i luga taʻitoʻatasi ma Le tele o le tamaoaiga o le Initaneti e aumaia ai oloa; ③ Pulea fa'amaualuga fa'ailoga ta'uta'ua i luga ole laiga ma le fa'atele o afifi ma faiga fa'alauiloa; ④ Fa'ateleina fa'asalalauga fa'asalalauga fa'apitoa e fa'ateleina ai le fa'asoa o fa'atonuga maualuga, fa'atauga maualuga ma fa'ailoga tu'ufa'atasi.
Wuyou Media Group MR. Yang
E fa'afefea la ona maua e le fuifui meaafale ni avanoa fou fa'alauiloa fou? Na tu'uina atu e Yang Gongzi ni fa'atonuga se tolu mo le fa'atinoga, e ta'ua o le: ① Fa'ateleina le fa'alauiloaina o fua ma auai i le ta'aloga; ② Faʻaitiitia le faʻatusa i le faʻatulagaga masani ma galulue faʻatasi mo le tuputupu aʻe; ③ Fuafuaga o mataupu ma faʻalavelave faʻafuaseʻi. Ma au'ili'ili ata fa'aoga o meaafale. Faʻasaga i ata o vaega tetele e tolu o tagata faʻatau meaafale: o le augatupulaga o le post-90s, oi latou o loʻo "i luga o le maketi", oi latou e toe faʻaleleia ma faʻaleleia le lelei o fale, ma i latou o loʻo faʻamuamua i le tuliloaina o le hedonism, pe faʻafefea. fa'amalieina mana'oga o tupulaga talavou ma fa'atupu mea fa'atalavou ma tu ma aga.
"O le gaosia o mea e moni o se faʻataʻitaʻiga faʻataʻitaʻiga, ma o lenei faatufugaga e manaʻomia ona faʻafefe.
Meaafale lelei na faia i Dongguan
Tautala mo Dongguan Furniture
O Dongguan o se fa'avae taua mo le gaosiga o meaafale i Saina ma e o'o lava i le lalolagi. Ina ua mavae le tele o tausaga o atinae, Dongguan ituaiga meafale ua lauiloa i le fale ma fafo. Faʻavae i luga o se faʻalapotopotoga faʻapisinisi atoatoa, e sili atu nai lo le 2,000 kamupani gaosi meaafale, e aofia ai mousse, faʻataʻitaʻiga ma isi kamupani gaosi meaafale i luga atu. E sili atu nai lo le 400 atinaʻe, sili atu i le 2,000 lava meaafale ituaiga, ma sili atu i le 1,000 meafale mata ma mea fesoasoani kamupani lagolago. E tusa ai ma faʻamaumauga e leʻi atoatoa, o le aofaʻi o le aofaʻi o le gaosiga o meaafale a Dongguan e oʻo atu i le 40 piliona.
O le tausaga nei, o le vaega muamua o meaafale a le lalolagi ua nofoia i Dongguan. E le gata ina fa'amamafaina ai le tulaga taua o le fale gaosi meaafale a lo'u atunuu i le maketi o meaafale i le lalolagi atoa, ae ua faatelevaveina ai foi le alualu i luma o fale gaosi meaafale a lo'u atunuu mai se atunuu tele gaosi oloa i se malosiaga gaosi oloa, faatulaga ai le tulaga mo fuifui fale gaosi oloa i le lalolagi atoa. atina'e e fai fa'ata'ita'iga fa'ata'ita'iga.
A'afia i luga o fanua fa'atau oloa ma suiga tau alamanuia, ua tele taumafaiga a kamupani meaafale a Dongguan i le maketiina numera i tausaga talu ai, e aofia ai se fa'asologa o fa'atauga fa'akomepiuta e pei o fa'asalalauga ola, e-commerce, ma fefa'ataua'iga Douyin. O se faiga masani lea ma o se mea e mana'omia.
E pei o Fang Runzhong, o le na amataina le New Media Work Conference ma le pule sili o faʻaaliga ma fefaʻatauaʻiga oGuangdong Modern International Exhibition Center, fai mai, "Dongguan meaafale gaosi tala mo le tele o le maketi, ma oloa lelei e mafai ona alu vave i ala fou."
O le isi, Dongguan meafale kamupani o le a faʻaauau ona faʻaogaina le faʻatulagaina ma le faʻalauiloaina o leFa'aaliga o Meaafale Ta'uta'ua Fa'avaomalo (Dongguan).Komiti Faʻatonu e faʻaogaina le faʻaogaina o le faʻapipiʻiina e faʻalautele ai le igoa tau pisinisi o meaafale a Dongguan, faʻatagaina ituaiga taʻitasi e maua le avanoa e faʻaogaina ai faʻasalalauga fou O loʻo faʻavavevave le tafe.
Taimi meli: Ian-03-2024