DongguanFamous Home FurnishingLive Broadcast Base inotangwa. Makambani ekugadzira imba anofanira kupinda sei munhau itsva?
Abstract: Tora iyo "midhiya mitsva" ratidza uye isa "nzvimbo nyowani" dzeindasitiri yefenicha
Nhasi, mhando dzemabhizinesi echinyakare dziri kuita shanduko huru, kushambadzira kwedhijitari kuri kuwedzera, uye kukosha kwematanho matsva emidhiya kuri kuratidzwa. Kune makambani mazhinji emhando, munzvimbo umo kukura kwekushandisa kuri kuita husimbe uye mitengo yekutenga vatengi iri kukwira, kushandisa midhiya mitsva yekushambadzira kuti uwane mabhindauko emhando uye kupaza denderedzwa kosi inodiwa kukambani yega yega.
Mapuratifomu matsva emidhiya akadai saDouyin, Xiaohongshu, uye maakaundi evhidhiyo ave zvinzvimbo zvakakosha zvekuratidzwa kwemhando, kurima huswa, uye kutora mushandisi. Iwo zvakare akakosha ekupinda traffic kune chikamu chekutengesa. Munguva ichangobva kupedzwa Double 11, mapuratifomu akasiyana akaburitsa "mishumo yehondo". Live e-commerce ichiri chikamu chakakosha, asi maitiro e "de-heading" ari pachena, uye "nhepfenyuro yechitoro" yave yekumhanyisa kuputika kwebhizinesi remhando.
Hapana mubvunzo kuti chete nekutamba nekushambadzira midhiya mitsva unogona kugona "traffic password" yekushambadzira kwemhando. Gore rino, vatungamiriri vebhizinesi vazhinji muDongguan fenicha denderedzwa vane IP manhamba.
Yega IP kesi yemutungamiri webhizinesi
Komiti Inoronga yeInozivikanwa Fenicha Exhibition yakarongawo nhevedzano yezvitsva zvenhau e-commerce zviitiko: iyo "Nguva Yedu" 2023 Imba Inopa New Media Theme Musangano wakatangwa muna Nyamavhuvhu, uye "Dongguan Furniture Collective Voice Work Conference uye Dongguan Furniture Indasitiri. New Media E-commerce Development" yakaitwa muna Gumiguru. Summit", munaNovember yakazivisa zviri pamutemoDongguan Yakakurumbira Imba YekugadziraLive Broadcast Base uye yakazivisa iyo2023 Dongguan FurnitureE-commerce Live Broadcast Mutambo kunze kwenyika.
"Nguva Yedu" 2023 Kumba Mutsva Media Theme Musangano
Dongguan Furniture Collective Voice Working Conference uye Dongguan Fenicha Indasitiri Nyowani Media E-commerce Development Summit.
"Vhura password yetraffic uye uwedzere musika unowedzera" Dongguan Yakanaka Furniture Douyin Empowerment Training Musangano
Zvinogona kuoneka kuti fenicha vanhu vakaramba vaine kutsunga kwakasimba uye kutsungirira munzira yekusimudzira mhando kunze kwedenderedzwa rekushambadzira midhiya mitsva.
Pinda live nhepfenyuro e-commerce
Yakakurumbira imba yekugovera live nhepfenyuro base yakatangwa
Musi waNovember 10, theDongguan Yakanaka FenichaMusangano weDouyin Empowerment Training "Kuvhura Mapassword eTraffic Kuti Uwedzere Musika Unowedzera" wakabatanidzwa neDongguan Famous Furniture Club, Douyin, uye sangano reMCN Xinju.com wakaitirwa paFamous Furniture Expo Park, ichimaka chiziviso chekutanga chepamutemo chekugadzwa kwayo Dongguan Famous Home. Kupa Live Broadcast Base, uye yakazivisa iyo 2023 Dongguan Furniture E-commerce Live Broadcast Mutambo, ichitora danho rakakosha mukuvaka iyo Dongguan fenicha indasitiri e-commerce ecosystem.
Dongguan Yakakurumbira Imba Inopa Live Broadcasting Base inovimba nayoDongguan Furniture's yakakura systemkubatanidza kugadzirwa, kugadzira, kuratidzwa uye kutengeserana, pamwe nemabhenefiti anotungamira mukutepfenyura mhenyu yeDouyin, Xiaohongshu uye Xinju.com, iyo inotungamira MCN sangano mupani-yemba yekugovera munda, kubatanidza kune epamba anotungamira nhepfenyuro zviwanikwa, zvakagadzirwa pamwe chete. Douyin's official Dongguan imba indasitiri bhandi sevhisi uye Xiaohongshu's yepamutemo indasitiri bhandi sevhisi.
Dongguan Yakakurumbira Imba Inopa Live Broadcast Base Rendering
Iyo mhenyu yekutepfenyura base inopa mikana kumakambani ekupa imba kuratidza zvigadzirwa, kusimudzira mhando, uye kugovera ruzivo rweindasitiri kuburikidza nenhepfenyuro yemavhidhiyo, kushambadzira kwevakakurumbira, uye akawanda-chikuva chepamutemo kushandira pamwe. Panguva imwecheteyo, hwaro hunopawo rutsigiro rwehunyanzvi, gwara rekudzidzisa, hurongwa hwekutepfenyura uye mamwe masevhisi ekubatsira makambani ekupa imba kuita zviitiko zvekushambadzira kushambadzira uye kuwedzera pesvedzero yemhando uye kuita kwekutengesa.
Mai Huiqing, Munyori Mukuru weFamous Furniture Club
Mai Huiqing, munyori-mukuru weFamous Furniture Club, akataura pamusangano kuti "2023 Dongguan Furniture Live Streaming E-commerce Festival" yemazuva makumi maviri ichatangwa munaNovember 29 kutungamira mabhizinesi ekumusoro neakadzika muindasitiri yekufambisa fenicha. cheni kuungana muDongguan uye kuvaka iyo Dongguan fenicha indasitiri. E-commerce ecosystem. Akataura kuti e-commerce festival inyaya inofambiswa inotsigirwa nemari yehurumende, Douyin official exclusive traffic blessing, Xinju.com live nhepfenyuro nyanzvi matrix, live nhepfenyuro yekutsigira masevhisi, kubatanidza akawanda masimba uye zviwanikwa kubatsira zvechokwadi makambani efenicha kubudirira mu iyo ndima ye live nhepfenyuro e-commerce. Zvinotarisirwa kuti makambani eDongguan fenicha achatora chikamu muzviitwa izvo zvaita pundutso nebudiriro.
Ma Yajun, mukuru weDouyin's e-commerce indasitiri bhandi
Ma Yajun, mukuru weDouyin's e-commerce indasitiri bhandi, akakokwawo kuti agoverane Douyin's e-commerce fenicha uye yekushongedza imba indasitiri yemakesi ebhizinesi akazara, achipa makambani simba rekushandisa zvirimo uye zvigadzirwa zvinofambiswa nemaitiro ne "FACT + S" nzira. . Kuburikidza nekuzvishanda kwezvinzvimbo, tarenda matrix, zviitwa zvedingindira, maVs epamusoro uye kuratidzwa kwechigadzirwa, nezvimwewo, manejimendi epasi rose, kuvandudzwa kweruzivo rwepasirese, uye online uye offline kubatana kunowanikwa.
Dongguan e-commerce
Kukura kwakasimba
Zvinonzwisisika kuti Dongguan iboka rechitatu rekuyambuka-muganho e-commerce yakazara nzvimbo dzekutyaira munyika uye yechitatu muGuangdong Province. Kubva zvakatenderwa muna 2018, Dongguan's cross-border e-commerce import and export volume yakawedzera kubva 15.9 bhiriyoni yuan muna 2017 kusvika 81.862 bhiriyoni yuan muna 2022, neavhareji yekukura kwepagore ye38%. Mwero wekukura unofadza, uye wave uri pakati pepamusoro penyika kakawanda.
Iyi seti yedata yakagovaniswa naHou Weijia, mukuru we e-commerce chikamu cheDongguan Municipal Commerce Bureau, pa "Dongguan Furniture Collective Voice Work Musangano uye Dongguan Furniture Indasitiri New Media E-commerce Development Summit" yakaitwa muna Gumiguru. Chiitiko ichi chakakokawo Yang Gongzi weDouyin wepagore MCN sangano Wuyou Media Group, Xiong Jiantao, anoremekedzwa sachigaro weChina Home Furnishing Brand Alliance, uye vakuru veDongguan fenicha makambani akaita seChuangyu, Huahui, Wanhengtong, Medi, Changshi, uye Yuzhai.
Hou Weijia, Mukuru weE-commerce Chikamu cheDongguan Municipal Commerce Bureau
Hou Weijia akataura pamusangano kuti Dongguan's cross-border e-commerce ine simba rekukura rakasimba, iro rinobatsira kubva kuhupfumi hwekugadzira zvikamu zveDongguan makambani anogadzira. Tevere, komiti yebato remakanzuru nehurumende ichaunza yakasarudzika mitemo yekutsigira muzvikamu zviviri zvehupenyu hwekutepfenyura e-commerce uye kuyambuka muganhu e-commerce.
Yekutanga dimension ndeyekumisikidza live nhepfenyuro base muDongguan. Parizvino, Dongguan yakateya mabhesi gumi ekuratidzira e-commerce live nhepfenyuro, aine huwandu hunosvika chiuru nemazana maviri emakondirakiti emhando, anenge mazana matatu emakamuri ekutepfenyura mhenyu, uye huwandu hwevanhu vanopfuura zviuru makumi matatu vakadzidziswa. "Tinokurudzira kugadzirwa kwemabhesi ekutepfenyura. Komiti yeMunicipal Party inotarisira kuti Dongguan ichavaka nzvimbo inotungamira yekutepfenyura, nzvimbo yekusarudza zvigadzirwa, uye imba yekutepfenyura inorarama muchikamu chefenicha nekukurumidza." Hou Weijia akadaro. Kugadzwa kweDongguan Yakakurumbira Imba Inopa Live Broadcast Base inongosimbisa iyi poindi.
Yechipiri dimension inotungamira makambani ekugadzira kuti ashandise nhepfenyuro yehupenyu uye nzira itsva dzenhau kutengesa zvigadzirwa uye kuunza Dongguan kugadzira zvinhu kupasi. Chikamu chechitatu kusuma uye kurimwa kwemasangano eMCN, kuitira kuti masangano eMCN ashande uye adzosere mabhizinesi ekugadzira. Chikamu chechina chinopa imwe rutsigiro kune mitsva yenhau e-commerce summit, mhenyu e-commerce zviitiko, nezvimwe.
Midhiya mitsva inotyora mutambo
Inoda kukwidziridza dimensional kuziva uye kuita basa rakanaka mune zvemukati zano
Saka, indasitiri yefenicha ingaite sei basa rakanaka mune itsva midhiya e-commerce? Ndevapi vane simba IP vamiriri uye emhando yepamusoro vagadziri vezvinyorwa varipo mune yazvino midhiya mitsva yekumba?
"Nguva Yedu" 2023 Kumba Mutsva Wezvenhau Musangano
Wuyou Media Yang Gongzi akambotaura pa2023 Imba Itsva Media Musangano kuti midhiya yazvino midhiya yapinda muhafu yechipiri: nguva ye3.0. Iyo 3.0 era inguva yeindasitiri mitsva midhiya. Kuti makambani emidziyo yemba awane nzvimbo yavo muindasitiri mitsva yenhau, zvakakosha kuve nezvakanaka zvemukati uye kuita mari.
VaYang vakaona kuti kunyangwe iyo mhando yakavaka nyowani midhiya yemukati uye live nhepfenyuro yekuvhiya timu, inotarisana nematambudziko akajairwa akadai seyero pakati peiyo musoro traffic uye brand toni, uye kupokana pakati pekudyara kumba uye yakaderera-frequency kushandiswa kunonetsa convert. Matauriro anoita varidzi vemabhizinesi emidziyo yemumba magadzirisirwo ezvigadzirwa zvavo kwete kungowana kutengesa kwave kunetsa izvo zvemazuva ano fenicha zvikwata uye zvikwata zvekushambadzira zviri kuyedza kuhukura.
"Kufunga kweinertial muindasitiri yefenicha ndeyekukwanisa kuchengetedza musoro pasi uye kuwedzera mweya wehunyanzvi hweindasitiri." Yang Gongzi akaburitsa pachena kuti gore rinouya iyo Cyberspace Administration yeChina nemapuratifomu matsva enhau anogona kugadzirisa zvakanyanya, uye makambani emidziyo yemba anotarisirwa kuunza "chitubu" chetraffic.
Pamberi penhau dzichangoburwa dzeruzhinji dzine chekuita nenhau itsva, anotenda kuti Cyberspace Administration yeChina inotarisirwa kutora matanho mana makuru: ① kudzima mutengo wakaderera uye kutsausa e-commerce, uye kuchengetedza chiyero pakati pekudzora e-commerce mitengo. uye mitengo yenyama; ② kudzikisira kwakasimba huwandu hweimwe yepamusoro anchors uye Saizi yeInternet mukurumbira hupfumi hunounza zvinhu; ③ Nyatsodzora mabhureki eInternet ane mukurumbira uye ekuwedzera ekurongedza uye nzira dzekusimudzira; ④ Kurudzira zvine simba brand-yekuzvitepfenyura kuti uwedzere kugovaniswa kwemhando yepamusoro, yepamusoro-yevatengi maodha uye mhando dzakagarwa nhaka.
Wuyou Media Group MR. Yang
Saka boka refenicha rinowana sei mikana mitsva yekubuditsa midhiya? Yang Gongzi akapa nzira nhatu dzekushandisa, dzinoti: ① Wedzera ruzivo uye ubatane nemutambo; ② Deredza humiro kune yakajairwa gadziriso uye shandira pamwe mukukura; ③ Zvemukati zano uye kuputika panguva. Uye yakaongororwa mushandisi mapikicha ezvemukati fenicha. Takatarisana nemifananidzo yezvikamu zvitatu zvakakura zvevashandisi vekutenga fenicha: chizvarwa chemashure-90s, avo vari "pamusika", avo vanogadzira patsva nekuvandudza mhando yedzimba, uye avo vari avant-garde mukutsvaga hedonism, maitiro ekuita. tarisira zvinodiwa nevechidiki uye kugadzira zvinyorwa zvepwere netsika.
"Kugadzira zvinyorwa chaizvoizvo inyanzvi yekugadzira, uye unyanzvi uhwu hunoda kuderedzwa. Zvatinoda chaizvo kuita ndezvekuita kuti hupenyu hwevanhu hwakanaka huvepo."
Fenicha yakanaka yakagadzirwa muDongguan
Taura pamusoro peDongguan Furniture
Dongguan hwaro hwakakosha hwekugadzira fenicha muChina uye kunyangwe pasirese. Mushure memakore ebudiriro, Dongguan fenicha mhando dzinozivikanwa kumba nekune dzimwe nyika. Kubva pane yakazara maindasitiri cluster, ine anopfuura zviuru zviviri emakambani ekugadzira fenicha, anosanganisira mousse, modhi uye mamwe epamusoro-chiyero makambani ekugadzira fenicha. Kune anopfuura mazana mana emabhizinesi, anopfuura zviuru mazana maviri evaridzi emhando yefenicha, uye anopfuura chiuru fenicha yakasvibira uye yekubatsira makambani anotsigira. Zvinoenderana nehuwandu husina kukwana, huwandu hwese hwekubuda kweiyo Dongguan's fenicha indasitiri inosvika makumi mana emabhiriyoni.
Gore rino, yekutanga-yepasi-kirasi fenicha indasitiri cluster yagara muDongguan. Izvi hazvingoratidzi chete chinzvimbo chakakosha cheindasitiri yefenicha yenyika yangu mumusika wepasi rose wefenicha, asi zvakare inomhanyisa kufambira mberi kweindasitiri yefenicha yenyika yangu kubva kunyika huru yekugadzira kusvika kune simba rekugadzira, zvichigadzira nhanho yemasumbu eindasitiri yefenicha yepasi rose. kusimudzira kugadzira sampuli dzekuratidzira.
Kukanganiswa nepamusoro pezvivakwa uye shanduko yeindasitiri, makambani efenicha eDongguan akaedza kwakawanda pakushambadzira kwedhijitari mumakore achangopfuura, kusanganisira akateedzana ezviitwa zvekushambadzira zvedhijitari senge nhepfenyuro, e-commerce, uye Douyin traffic. Aya ndiwo maitiro akajairika uye anodiwa.
Sezvo Fang Runzhong, muvambi weNew Media Work Musangano uye maneja mukuru wekuratidzira uye kutengeserana kweGuangdong Modern International Exhibition Center, akati, "Dongguan fenicha yekugadzira maakaunti kune mazhinji emusika, uye zvigadzirwa zvakanaka zvinogona kuenda nekukurumidza kuburikidza nemakwara matsva."
Tevere, Dongguan fenicha makambani acharamba achishandisa sangano uye kusimudzirwa kweInternational Famous Furniture (Dongguan) ExhibitionKomiti Yekuronga kushandisa nzira yekuunganidza kuwedzera mukurumbira weindasitiri weDongguan fenicha, ichibvumira mhando yega yega kuwana mukana wekutora midhiya mitsva Iyo inoyerera inobuda iri kukurumidza.
Nguva yekutumira: Jan-03-2024