DongguanAlaabta guriga ee caanka ahSaldhig baahinta tooska ah ayaa la aasaasay. Sidee ayay tahay in shirkadaha guryaha lagu sameeyo ay u galaan warbaahinta cusub?
Soo koobid: Qaado "warbaahinta cusub" si cad oo qeex "meelaha cusub" ee warshadaha alaabta guriga
Maanta, moodooyinka ganacsi ee dhaqameedku waxay ku socdaan isbeddello aad u weyn, suuq-geynta dhijitaalka ah ayaa kor u kacaya, iyo qiimaha kanaalada cusub ee warbaahinta ayaa la muujiyay. Shirkado badan oo calaamado ah, jawiga kobaca isticmaalku uu yahay mid gaabis ah iyo qiimaha iibka macaamiisha ayaa kor u kacaya, iyada oo la adeegsanayo suuq-geynta warbaahinta cusub si loo gaaro horumarrada sumadda iyo jebinta wareegga waa koorsada looga baahan yahay shirkad kasta.
Goobaha cusub ee warbaahinta sida Douyin, Xiaohongshu, iyo xisaabaadka fiidyaha waxay noqdeen jagooyin muhiim u ah soo bandhigida summada, beerashada xididdada hoose, iyo helitaanka isticmaale. Waxay sidoo kale yihiin marin gaadiid oo aan looga maarmin dhinaca iibka. Intii lagu guda jiray Double 11 ee hadda la soo gabagabeeyay, goobo kala duwan ayaa soo saaray "warbixinnada dagaalka". Ganacsiga tooska ah ee e-commerce weli waa qayb muhiim ah, laakiin isbeddelka "de-heading" waa iska cadahay, iyo "baahinta dukaanka" waxay noqotay dardar-gelinta qaraxa ganacsiga astaanta.
Shaki kuma jiro in kaliya adigoo ku ciyaaraya suuqgeyn cusub oo warbaahin ah inaad awood u yeelan karto "password Traffic" ee suuqgeynta sumadda. Sannadkan, hoggaamiyeyaal badan oo ganacsi oo ku jira goobada alaabta guriga ee Dongguan waxay leeyihiin nambarada IP-ga gaarka ah.
Kiiska shakhsi ahaaneed ee IP ee hogaamiyaha ganacsiga
Guddiga Qabanqaabada Bandhigga Carwada caanka ah ayaa sidoo kale soo abaabulay taxane cusub oo ah hawlaha ganacsiga e-commerce ee warbaahinta: "Waqtiyadayada" 2023 Guriga Furnishka Mawduuca Warbaahinta Cusub ayaa la bilaabay Agoosto, iyo "Shirka Shaqada Codka Wadajirka ah ee Dongguan iyo Warshadaha Furniture ee Dongguan Horumarinta Ganacsiga E-ganacsiga cusub ee Warbaahinta" ayaa la qabtay Oktoobar. Summit", bishii Nofembar waxay si rasmi ah ugu dhawaaqdayAlaabta Guriga ee caanka ah ee DongguanLive Broadcast Base oo ku dhawaaqay2023 Furniture DongguanBandhiga Bandhiga Tooska ah ee E-commerce offline.
"Waqtiyadayada" 2023 Guriga Mawduuca Warbaahinta Cusub
Dongguan Furniture Shirweynaha Codka Wadajirka ah ee Shaqada iyo Warshadaha Guryaha Dongguan Shir Madaxeedka Horumarinta E-ganacsiga Cusub ee Warbaahinta
"Fur fur furaha taraafikada oo ka faa'iidayso suuqa kordhinta" Dongguan Furniture Wanaagsan Shirka Tababarka Awoodsiinta Douyin
Waxaa la arki karaa in dadka alaabta guriga ahi ay sii wadeen go'aan adag iyo u adkaysiga habka horumarinta astaanta ee ka baxsan goobada suuq-geynta warbaahinta cusub.
Geli baahinta tooska ah e-ganacsiga
Saldhig baahinta tooska ah oo guriga lagu sameeyo oo caan ah ayaa la aasaasay
Noofambar 10, ayaaDongguan Furniture WanaagsanShirka Tababbarka Awood-siinta Douyin "Furitaanka furaha sirta ah ee gaadiidka si looga faa'iidaysto suuqa kordhinta" oo ay si wada jir ah u qabteen Dongguan Famous Furniture Club, Douyin, iyo ururka MCN Xinju.com ayaa lagu qabtay Famous Furniture Expo Park, taasoo calaamad u ah ku dhawaaqistii ugu horreysay ee rasmi ah ee aasaaskeeda Guriga caanka ah ee Dongguan Furnishing Base Broadcast Live, oo lagu dhawaaqay Bandhiga Warbaahinta tooska ah ee 2023 Dongguan Furniture E-commerce Live Broadcast Festival, isagoo qaadaya tallaabo muhiim ah oo loo qaadayo dhismaha deegaanka e-ganacsiga e-ganacsiga ee warshadaha alaabta guriga ee Dongguan.
Guriga Caanka ah ee Dongguan Iibka Tooska ah ee Warbaahintu waxay ku tiirsan tahayNidaamka qaan gaadhka ah ee Dongguan Furnitureisku-dhafka wax-soo-saarka, wax-soo-saarka, bandhigga iyo ganacsiga, iyo sidoo kale faa'iidooyinka ugu horreeya ee baahinta tooska ah ee Douyin, Xiaohongshu iyo Xinju.com, oo ah hay'adda hormuudka ka ah MCN ee beerta alaabta guriga, si loogu xiro ilaha hogaaminta tooska ah ee gudaha, si wadajir ah ayaa loo abuuray. Bixiyaha adeegga suunka warshadaha ee Dongguan ee rasmiga ah ee Douyin iyo bixiyaha adeegga suunka warshadaha ee rasmiga ah ee Xiaohongshu.
Guriga Caanka ah ee Dongguan Soo Bandhigista Saldhigga Warbaahinta Tooska ah
Saldhigga baahinta tooska ah ayaa siiya fursadaha shirkadaha alaabta guriga si ay u soo bandhigaan alaabada, kor u qaadaan summada, iyo wadaagaan macluumaadka warshadaha iyada oo loo marayo baahinta muuqaalka tooska ah, xayeysiinta caanka ah, iyo iskaashiga rasmiga ah ee madal-badan. Isla mar ahaantaana, saldhigga ayaa sidoo kale bixiya taageero farsamo, hagitaan tababar, qorsheynta baahinta tooska ah iyo adeegyo kale si ay uga caawiyaan shirkadaha alaabta guriga inay fuliyaan hawlaha suuq-geynta tooska ah iyo kor u qaadida saameynta astaanta iyo waxqabadka iibka.
Mai Huiqing, Xoghayaha Guud ee naadiga caanka ah ee alaabta guryaha
Mai Huiqing, oo ah xoghayaha guud ee naadiga caanka ah ee Furniture Club, ayaa kulanka ka sheegay in 20-ka maalmood ee "2023 Dongguan Furniture Live Streaming E-commerce Festival" la bilaabi doono Noofambar 29 si loo hago ganacsiyada kor iyo hoosba ee warshadaha guryaha ee tooska ah. silsilad lagu ururiyo Dongguan oo la dhiso warshadaha alaabta guryaha ee Dongguan. E-ganacsiga deegaanka. Waxay sheegtay in xafladda e-ganacsiga ay tahay mawduuc soo gudbinta oo ay taageerayaan lacagaha dowladda, Douyin rasmiga ah ee barakada taraafikada ee gaarka ah, Xinju.com matrix khabiirka baahinta tooska ah, adeegyada taageerada tooska ah ee tooska ah, isku dhafka ciidamada iyo agabka si run ahaantii looga caawiyo shirkadaha alaabta guryaha inay ku guuleystaan goobta ganacsiga tooska ah ee e-commerce. Waxaa la rajeynayaa in shirkadaha alaabta guriga ee Dongguan ay si firfircoon uga qayb qaadan doonaan waxqabadyada horumarka iyo horumarka sameeyay.
Ma Yajun, madaxa suunka warshadaha e-commerce ee Douyin
Ma Yajun, oo ah madaxa suunka warshadaha e-commerce ee Douyin, ayaa sidoo kale lagu martiqaaday inuu la wadaago Douyin's e-commerce furniture iyo warshadaha qurxinta guryaha kiisaska ganacsi ee buuxa, awood u siinaya shirkadaha inay isticmaalaan nuxurka iyo hawlgallada wax soo saarka ee leh habka "XAQIIQADA + S" . Iyada oo loo marayo is-ka-shaqaynta jagooyinka, matrix hibada, waxqabadyada mawduuca, Vs-yada ugu sarreeya iyo bandhigyada alaabta, iwm., maamulka isticmaalaha caalamiga ah, horumarinta khibradda caalamiga ah, iyo isku xirka internetka iyo khadka tooska ah ayaa la gaaraa.
Dongguan e-ganacsiga
Xowli korriin xooggan
Waxaa la fahamsan yahay in Dongguan ay tahay dufcadii saddexaad ee aagagga tijaabada e-ganacsiga ee xuduudaha ka gudba ee dalka iyo tan saddexaad ee gobolka Guangdong. Tan iyo markii la ansixiyay 2018, soo dejinta iyo dhoofinta xadka xudduudaha Dongguan ee soo dejinta iyo dhoofinta ayaa ka kordhay 15.9 bilyan yuan 2017 ilaa 81.862 bilyan yuan 2022, iyada oo celcelis ahaan kobaca sanadlaha ah 38%. Heerka kobaca waa wax lagu farxo, wuxuuna marar badan ka mid ahaa kuwa ugu sarreeya dalka.
Tani waa xog kooban oo ay wadaagaan Hou Weijia, madaxa qaybta ganacsiga e-commerce ee Xafiiska Ganacsiga Dawladda Hoose ee Dongguan, ee "Shirka Shaqada Codka Wadajirka ah ee Dongguan Furniture iyo Warshadaha Furniture Dongguan Shirarka Horumarinta Ganacsiga E-ganacsiga Cusub" ee la qabtay Oktoobar. Munaasabadda ayaa sidoo kale lagu martiqaaday Yang Gongzi oo ka tirsan ururka sanadlaha ah ee Douyin ee MCN ee Wuyou Media Group, Xiong Jiantao, guddoomiyaha sharafta leh ee Isbahaysiga Qalabka Guryaha ee Shiinaha, iyo madaxda shirkadaha alaabta guryaha ee Dongguan sida Chuangyu, Huahui, Wanhengtong, Medi, Changshi, iyo Yuzhai.
Hou Weijia, Madaxa Qaybta Ganacsiga E-commerce ee Xafiiska Ganacsiga Dawlada Hoose ee Dongguan
Hou Weijia ayaa kulanka ka sheegay in Dongguan's e-ganacsiga e-ganacsiga ee xudduudaha ka gudba uu leeyahay korriin aad u xoog badan, kaas oo ka faa'iideysanaya qaybaha wax soo saarka ee hodanka ah ee shirkadaha wax soo saarka Dongguan. Marka xigta, guddiga degmada iyo xukuumadda ayaa soo bandhigi doona siyaasado taageero gaar ah oo ku saabsan labada dhinac ee ganacsiga elektaroonigga ah ee tooska ah iyo ganacsiga elektaroonigga ah ee xuduudaha ah.
Cabbirka koowaad waa in la sameeyo saldhig baahinta tooska ah ee Dongguan. Waqtigan xaadirka ah, Dongguan wuxuu qiimeeyay 10 bandhig e-ganacsi oo toos ah oo baahinta tooska ah, oo leh wadar ahaan ilaa 1,200 nooc oo qandaraas ah, ilaa 300 qolal baahinta tooska ah, iyo in ka badan 30,000 oo qof oo la tababaray. "Waxaan dhiirigelineynaa abuurista saldhigyo toos ah. Guddiga degmada ayaa rajeynaya in Dongguan uu dhisi doono saldhig warbaahineed oo toos ah, xarun xulashada alaabta, iyo qolka baahinta tooska ah ee qaybta alaabta guriga sida ugu dhakhsaha badan." Hou Weijia ayaa yidhi. Aasaaska Dongguan Guriga Caanka ah ee Furnishing Live Broadcast Base ayaa kaliya xaqiijinaysa qodobkan.
Cabbirka labaad wuxuu hagayaa shirkadaha wax soo saarka si ay u isticmaalaan baahinta tooska ah iyo hababka cusub ee warbaahinta si ay u iibiyaan alaabada oo ay u keenaan alaabta wax soo saarka Dongguan adduunka. Aragtida saddexaad waa hirgelinta iyo beerista hay'adaha MCN, si hay'adaha MCN ay ugu adeegaan oo ay dib ugu soo celiyaan ganacsiyada wax soo saarka. Cabbirka afraad wuxuu bixiyaa taageero gaar ah shirarka e-commerce-ka cusub ee warbaahinta, dhacdooyinka ganacsiga e-commerce ee tooska ah, iwm.
Warbaahin cusub ayaa jebisa ciyaarta
Waxa loo baahan yahay in la wanaajiyo wacyiga cabbirka oo ay shaqo fiican ka qabato istiraatijiyadda nuxurka
Haddaba, sidee bay warshadaha alaabadu shaqo wanaagsan ugu qaban karaan ganacsiga e-commerce ee cusub? Maxay yihiin wakiilada IP ee saamaynta leh iyo abuurayaasha tayada sare leh ee ka jira guriga hadda jira warbaahinta cusub?
"Waqtiyadayada" 2023 Guriga Shirka Warbaahinta Cusub
Wuyou Media Yang Gongzi ayaa mar ka sheegtay Shirka Warbaahinta Cusub ee Guriga 2023 in warbaahinta cusub ee hadda jirta ay gashay qeybtii labaad: xilligii 3.0. Xilligii 3.0 waa xilligii warbaahinta cusub ee warshadaha. Shirkadaha alaabta guriga si ay u helaan booskooda warbaahinta cusub ee warshadaha, aad bay muhiim u tahay in la helo macluumaad wanaagsan iyo caqli-gal lacageed.
Mr. Yang waxa uu daah-furay in kasta oo ay calaamaddu dhistay war-saxaafadeed cusub iyo kooxda hawl-galka baahinta tooska ah, haddana ay la kulmaan dhibaatooyin caadi ah sida isu dheellitirka mawduuca taraafikada iyo dhawaaqa astaanta, iyo iska hor imaadka u dhexeeya beerista guriga iyo isticmaalka joogtada ah ee hooseeya oo ay adag tahay in la sameeyo. beddelo. Sida milkiilayaasha meheradaha alaabta gurigu ay u gudbiyaan quruxda naqshadaynta alaabtooda halkii ay ka gaadhi lahaayeen iibka ayaa noqday laws adag oo noocyada alaabta guryaha ee hadda jira iyo kooxaha suuqgeyntu ay isku dayayaan in ay wax cunaan.
"Fekarka aan firfircoonayn ee warshadaha alaabtu waa inuu awood u yeesho inuu madaxa hoos u dhigo oo uu sare u qaado ruuxa farsamada ee warshadaha." Yang Gongzi ayaa shaaca ka qaaday in sanadka soo socda Maamulka Hawada Sare ee Shiinaha iyo aaladaha cusub ee warbaahinta laga yaabo inay isbedel weyn ku sameeyaan, iyo shirkadaha alaabta guriga lagu sameeyo ayaa la filayaa inay keenaan "guga" gaadiidka.
Marka la eego wararkii ugu dambeeyay ee ra'yiga dadweynaha ee la xidhiidha warbaahinta cusub, wuxuu aaminsan yahay in Maamulka Internetka ee Shiinaha laga filayo inuu qaado afar tallaabo oo waaweyn: ① baabi'inta qiimaha jaban iyo leexinta e-ganacsiga, iyo ilaalinta dheelitirka u dhexeeya xakamaynta qiimaha e-ganacsiga. iyo qiimaha jirka; ② si go'aan ah u dhimo tirada barroosinnada sare ee shakhsi ahaaneed iyo xajmiga dhaqaalaha caanka ah ee internetka ee keena alaabta; ③ Si adag u xakamee summadaha caanka ah ee internetka iyo baakaynta iyo farsamooyinka xayaysiinta ee la buunbuuniyay; ④ Si xoog leh kor loogu qaado is-baahinta sumadda si loo kordhiyo saamiga tayada sare, dalabaadka macaamiisha iyo noocyada la dhaxlo.
Wuyou Media Group MR. Yang
Haddaba sidee ayay kooxda alaab gurigu u heshaa fursado ku habboon warbaahinta cusub? Yang Gongzi wuxuu bixiyay saddex tilmaamood oo lagu fulinayo, kuwaas oo kala ah: ① Kordhi wacyiga cabbirka oo ku biir ciyaarta; ② Iska yaree cabbirka qaabaynta caadiga ah oo iska kaashada koritaanka; ③ Istaraatiijiyadda nuxurka iyo qaraxa waqtiga ku habboon. Oo la falanqeeyay sawirada isticmaale ee nuxurka alaabta guriga. Markay la kulmaan sawirrada saddex qaybood oo waaweyn oo ah isticmaaleyaasha iibsada alaabta guriga: jiilkii 90-meeyadii ka dib, kuwa "suuqa ku jira", kuwa dib-u-qaabeeya oo hagaajiya tayada guryaha, iyo kuwa u janjeera raadinta hedonism, sida loo sameeyo. in ay daboolaan baahiyaha dhalinyarada oo ay abuuraan nuxur iyo dhaqan dhalin yaro ah.
"Soo saarista nuxurku dhab ahaantii waa dhaqan farshaxan, farshaxankuna wuxuu u baahan yahay in la dedejiyo. Waxa aan dhab ahaantii rabno inaan gaarno waa inaan ka dhigno nolol bini'aadan oo qurux badan oo dhab ah."
Alaab wanaagsan oo laga sameeyay Dongguan
U hadal Dongguan Furniture
Dongguan waa saldhig muhiim u ah wax soo saarka alaabta guriga ee Shiinaha iyo xitaa adduunka. Sannado badan oo horumarineed ka dib, noocyada alaabta guriga ee Dongguan ayaa si fiican loogu yaqaan gudaha iyo dibaddaba. Iyada oo ku saleysan koox warshadeed oo dhameystiran, waxay leedahay in ka badan 2,000 oo shirkadood oo soo saara alaab guri, oo ay ku jiraan mousse, moodeel iyo shirkado kale oo soo saara alaabta guryaha. Waxa jira in ka badan 400 oo shirkadood, in ka badan 2,000 nooc oo alaab guri ah, iyo in ka badan 1,000 shirkadood oo taageeraya alaabta ceyriinka ah iyo agabka caawiya. Marka loo eego tirokoobyada aan dhamaystirnayn, wadarta qiimaha wax-soo-saarka warshadaha alaabta guryaha ee Dongguan waxay gaaraysaa 40 bilyan.
Sannadkan, kooxda wershadaha alaabta guryaha ee heer caalami ee ugu horreeya waxay degeen Dongguan. Tani ma muujinayso oo kaliya booska muhiimka ah ee wershadaha agabka guryaha ee dalkaygu ku leeyihiin suuqa kala iibsiga alaabada adduunka, balse waxa ay sidoo kale dardargelinaysaa horumarka warshadaynta alaabta guriga ee dalkeeyga laga bilaabo dal weyn oo wax soo saar leh, una gaadho awood wax soo saar, taas oo jaan-goysa gogol-xaar u ah kooxaha warshadaha alaabta guryaha ee adduunka. horumarinta si loo abuuro muunado muujinaya.
Iyada oo ay saameeyeen isbeddelada guryaha iyo warshadaha kor u kaca, shirkadaha alaabta guriga ee Dongguan waxay sameeyeen isku dayo badan oo suuq-geynta dhijitaalka ah sanadihii la soo dhaafay, oo ay ku jiraan taxane taxane ah oo suuqgeyn dijital ah sida baahinta tooska ah, ganacsiga e-ganacsiga, iyo taraafikada Douyin. Tani waa isbeddel guud oo lama huraan ah.
Sida Fang Runzhong, Furaha Shirweynaha Shaqada Warbaahinta Cusub iyo Maareeyaha Guud ee Bandhigga iyo GanacsigaGuangdong Xarunta Bandhiga Caalamiga ah ee Casriga ah, ayaa yidhi, "Wax soo saarka alaabta guriga ee Dongguan ayaa xisaabiya inta badan suuqa, iyo alaabta wanaagsan si degdeg ah u socon kartaa iyada oo loo marayo waddooyinka cusub."
Marka xigta, shirkadaha alaabta guriga ee Dongguan waxay sii wadi doonaan isticmaalka abaabulka iyo dhiirigelintaBandhiga Alaabta Caanka ah ee Caalamiga ah (Dongguan).Guddiga qabanqaabada si ay u isticmaalaan qaabka kooxaynta si ay u ballaariyaan sumcadda warshadaha ee alaabta guriga ee Dongguan, taas oo u oggolaanaysa calaamad kasta inay fursad u hesho inay ka faa'iideysato warbaahinta cusub ee qulqulka qulqulka ayaa sii kordhaya.
Waqtiga boostada: Jan-03-2024