DongguanFamous Home FurnishingLive Broadcast Base e thehiloe. Lik'hamphani tse fanang ka thepa ea ka tlung li lokela ho kena joang mecheng e mecha ea litaba?
Kakaretso: Nka "mecha ea litaba e ncha" e hlalosang 'me u rale "libaka tse ncha" tsa indasteri ea thepa ea ka tlung
Kajeno, mekhoa ea setso ea khoebo e ntse e fetoha haholo, papatso ea dijithale e ntse e phahama, 'me boleng ba liteishene tse ncha tsa mecha ea litaba bo ntse bo totobatsoa. Bakeng sa lik'hamphani tse ngata tsa marang-rang, tikolohong eo ho eona kholo ea ts'ebeliso e leng monyebe 'me litšenyehelo tsa ho reka bareki li ntse li phahama, ho sebelisa papatso e ncha ea mecha ea phatlalatso ho fihlela katleho ea brand le ho phunyeletsa lesakana ke thupelo e hlokahalang bakeng sa k'hamphani e' ngoe le e 'ngoe.
Li-platform tse ncha tsa mecha ea litaba tse kang Douyin, Xiaohongshu, le li-account tsa video li fetohile maemo a bohlokoa bakeng sa ho pepeseha ha marang-rang, ho lema libakeng tse tlase, le ho fumana basebelisi. Hape ke monyako oa bohlokoa oa sephethephethe bakeng sa lehlakore la thekiso. Nakong ea Double 11 e sa tsoa phethoa, li-platform tse fapaneng li ile tsa lokolla "litlaleho tsa ntoa". E-commerce e phelang e ntse e le karolo ea bohlokoa, empa mokhoa oa "de-heading" o hlakile, 'me "khaso ea lebenkele" e fetohile e potlakileng bakeng sa ho phatloha ha khoebo ea brand.
Ha ho pelaelo hore ke feela ka ho bapala ka papatso e ncha ea mecha ea litaba u ka khonang ho tseba "password password" ea papatso ea marang-rang. Selemong sena, baetapele ba bangata ba khoebo ba selikalikoe sa thepa ea Dongguan ba na le linomoro tsa IP tsa botho.
Nyeoe ea IP ea motho ka mong ea moeta-pele oa khoebo
Komiti e Hlophisang ea Pontšo ea Thepa e tsebahalang e boetse e hlophisitse letoto la mesebetsi e mecha ea e-commerce ea mecha ea phatlalatso: "Mehla ea Rōna" 2023 Home Farnishing New Media Theme Conference e ile ea qalisoa ka Phato, 'me "Dongguan Furniture Collective Voice Work Conference le Dongguan Furniture Industry. Nts'etsopele e Ncha ea Media E-commerce" e ile ea tšoaroa ka Mphalane. Summit", ka Pulungoana e phatlalalitse ka molaoDongguan Famous Home FamousLive Broadcast Base le ho phatlalatsa hoThepa ea 2023 ea DongguanMokete oa Phatlalatso oa E-commerce ntle le marang-rang.
"Linako Tsa Rōna" 2023 Home New Media Theme Seboka
Seboka sa Tšebeliso ea Lentsoe la Dongguan Furniture Collective Voice le indasteri ea thepa ea Dongguan Seboka se Secha sa Nts'etsopele ea Media E-commerce
"Notlolola phasewete ea sephethe-phethe 'me u sebelise 'maraka o ntseng o eketseha" Seboka sa Koetliso ea Matlafatso ea Douyin ea Dongguan
Ho ka bonoa hore batho ba thepa ea ka tlung ba 'nile ba tsoela pele ho ba le boikemisetso bo tiileng le mamello tseleng ea tsoelo-pele ea brand ka ntle ho selikalikoe sa papatso e ncha ea mecha ea litaba.
Kena khoebo ea e-commerce e phatlalatsoang ka kotloloho
Motheo o tsebahalang oa thepa ea lapeng o thehiloe
Ka la 10 November, hoThepa e ntle ea DongguanSeboka sa Koetliso ea Matlafatso ea Douyin "Ho notlolla Liphasewete tsa Sephethephethe ho Holisa 'Maraka oa Keketseho" e neng e tšoaretsoe ka kopanelo ke Dongguan Famous Furniture Club, Douyin, le mokhatlo oa MCN Xinju.com e ne e tšoaretsoe Famous Furniture Expo Park, e tšoaea phatlalatso ea pele ea semmuso ea ho thehoa ha eona Dongguan Famous Home. Ho fana ka Phatlalatso ea Phatlalatso e Phelang, le ho phatlalatsa Mokete oa Phatlalatso oa Live 2023 oa Dongguan Furniture E-commerce, ho nka mohato oa bohlokoa ho aha indasteri ea thepa ea thepa ea Dongguan e-commerce ecosystem.
Dongguan Famous Home Furnishing Live Broadcasting Base relies onSistimi e holileng ea Dongguan Furnitureho kopanya tlhahiso, tlhahiso, lipontšo le khoebo, hammoho le melemo e ka sehloohong ea khaso e phelang ea Douyin, Xiaohongshu le Xinju.com, mokhatlo o ka sehloohong oa MCN lefapheng la thepa ea ntlo, ho hokahanya le lisebelisoa tsa khaso tse phelang malapeng, tse entsoeng ka kopanelo. Mofani oa litšebeletso tsa lebanta la lapeng la Douyin oa semmuso oa Dongguan le mofani oa litšebeletso oa lebanta la Xiaohongshu oa semmuso.
Dongguan Famous Home Famous Live Broadcast Base Rendering
Motheo oa khaso e phelang o fana ka menyetla ea hore lik'hamphani tse fanang ka thepa ea lapeng li bonts'e lihlahisoa, li khothaletse lihlahisoa, 'me li arolelane tlhahisoleseling ka liphatlalatso tsa livideo, lipapatso tsa batho ba tummeng, le tšebelisano-'moho ea semmuso ea li-platform tse ngata. Ka nako e ts'oanang, setsi se boetse se fana ka ts'ehetso ea tekheniki, tataiso ea koetliso, moralo oa phatlalatso le lits'ebeletso tse ling ho thusa lik'hamphani tse fanang ka thepa ea lapeng ho etsa mesebetsi ea papatso ea phatlalatso le ho ntlafatsa tšusumetso ea brand le ts'ebetso ea thekiso.
Mai Huiqing, Mongoli Kakaretso oa Famous Furniture Club
Mai Huiqing, mongoli-kakaretso oa Famous Furniture Club, o boletse sebokeng seo hore "2023 Dongguan Furniture Live Streaming E-commerce Festival" ea matsatsi a 20 e tla hlahisoa ka la 29 Pulungoana ho tataisa likhoebo tse holimo le tse tlase indastering ea thekiso ea thepa ea ka tlung. chain ho bokana Dongguan le ho aha indasteri ea thepa ea ka tlung ea Dongguan. E-commerce ecosystem. O boletse hore mokete oa e-commerce ke sehlooho se ts'ehetsoeng ke lichelete tsa mmuso, tlhohonolofatso ea molao ea Douyin e khethehileng ea sephethephethe, Xinju.com live broadcast matrix, lits'ebeletso tse tšehetsang setsi sa ho phatlalatsa, ho kopanya matla le lisebelisoa tse ngata ho thusa lik'hamphani tsa thepa ea thepa hore li atlehe sebaka sa khoebo ea e-commerce e phatlalatsoang. Ho na le tšepo ea hore lik'hamphani tsa thepa ea Dongguan li tla kenya letsoho ka mafolofolo mesebetsing e entseng tsoelo-pele le tsoelo-pele.
Ma Yajun, hlooho ea lebanta la indasteri ea e-commerce ea Douyin
Ma Yajun, hlooho ea lebanta la indasteri ea e-commerce ea Douyin, le eena o ile a memeloa ho arolelana thepa ea e-commerce ea Douyin le linyeoe tsa khoebo tsa indasteri ea mekhabiso ea lapeng, a matlafatsa lik'hamphani ho sebelisa litaba le ts'ebetso e tsamaisoang ke lihlahisoa ka mokhoa oa "FACT + S" . Ka boitšebetso ba maemo, matrix a talenta, mesebetsi ea sehlooho, li-Vs tse holimo le lipontšo tsa lihlahisoa, joalo-joalo, taolo ea basebelisi ba lefats'e, ntlafatso ea boiphihlelo ba lefats'e, le khokahano ea inthanete le kantle ho marang-rang lia fihlelleha.
Khoebo ea elektronike ea Dongguan
Matla a kgolo a matla
Ho utloisisoa hore Dongguan ke sehlopha sa boraro sa libaka tsa liteko tse pharalletseng tsa e-commerce naheng le ea boraro Profinseng ea Guangdong. Ho tloha ha e amoheloa ka selemo sa 2018, palo ea ho kenya le ho rekisa kantle ho meeli ea Dongguan e eketsehile ho tloha ho li-yuan tse limilione tse likete tse 15.9 ka 2017 ho isa ho li-yuan tse limilione tse likete tse 81.862 ka 2022, ka kholo ea selemo le selemo ea 38%. Sekhahla sa khōlo sea thabisa, ’me e bile har’a tse ka holimo-limo naheng ka makhetlo a mangata.
Ena ke lethathamo la lintlha tse arolelanoang ke Hou Weijia, mookameli oa karolo ea e-commerce ea Ofisi ea Khoebo ea Masepala ea Dongguan, Sebokeng sa "Dongguan Furniture Collective Voice Work Conference le Dongguan Furniture Industry New Media E-commerce Development Summit" e neng e tšoaretsoe ka Mphalane. Ketsahalo e boetse e memme Yang Gongzi oa mokhatlo oa selemo le selemo oa MCN oa Douyin Wuyou Media Group, Xiong Jiantao, molulasetulo ea hlomphehang oa China Home Furnishing Brand Alliance, le lihlooho tsa lik'hamphani tsa thepa ea Dongguan tse kang Chuangyu, Huahui, Wanhengtong, Medi, Changshi le Yuzhai.
Hou Weijia, Mookameli oa E-commerce Karolo ea Dongguan Municipal Commerce Bureau
Hou Weijia o boletse sebokeng seo hore khoebo ea e-commerce ea Dongguan e tšela moeli e na le kholo e matla haholo, e ruang molemo ho tsoa mefuteng e ruileng ea tlhahiso ea lik'hamphani tsa Dongguan. Ka mor'a moo, komiti ea mokha oa masepala le mmuso li tla hlahisa maano a ts'ehetso e khethehileng mafapheng a mabeli a khoebo ea e-commerce le ho tšela meeli.
Boemo ba pele ke ho theha setsi sa phatlalatso se phelang Dongguan. Hajoale, Dongguan e se e lekantse lits'oants'o tse 10 tsa lipapatso tsa e-commerce, ka kakaretso ea likonteraka tse ka bang 1,200, likamore tse ka bang 300 tsa phatlalatso, le kakaretso ea batho ba fetang 30,000 ba koetlisitsoeng. "Re khothaletsa ho theoa ha metheo ea khaso e phelang. Komiti ea Mokha oa Masepala e tšepa hore Dongguan e tla haha setsi se ka sehloohong sa khaso e phelang, setsi sa khetho ea lihlahisoa, le kamore ea ho phatlalatsa e phelang ka har'a sehlopha sa thepa ea thepa kapele kamoo ho ka khonehang. " Hou Weijia o boletse. Ho thehoa ha Dongguan Famous Home Furnishing Live Broadcast Base ho tiisa ntlha ena.
Karolo ea bobeli e tataisa lik'hamphani tsa tlhahiso ho sebelisa phatlalatso e phelang le mekhoa e mecha ea mecha ea phatlalatso ho rekisa lihlahisoa le ho tlisa thepa ea tlhahiso ea Dongguan lefatšeng. Karolo ea boraro ke kenyelletso le temo ea litsi tsa MCN, e le hore litsi tsa MCN li tsebe ho thusa le ho fepa lik'hamphani tsa tlhahiso. Karolo ea bone e fana ka ts'ehetso e itseng bakeng sa likopano tse ncha tsa e-commerce tsa mecha ea litaba, liketsahalo tsa e-commerce tse phelang, joalo-joalo.
Mecha ea litaba e ncha e senya papali
E hloka ho ntlafatsa tlhokomeliso ea maemo le ho etsa mosebetsi o motle ho leano la litaba
Joale, indasteri ea thepa ea ka tlung e ka etsa mosebetsi o motle joang khoebong e ncha ea e-commerce? Ke baemeli ba fe ba IP ba nang le tšusumetso le baetsi ba litaba ba boleng bo holimo ba teng mecheng ea litaba e mecha ea lehae?
"Linako Tsa Rōna" 2023 Home New Media Conference
Wuyou Media Yang Gongzi o kile a re ho 2023 Home New Media Conference hore mecha ea litaba ea morao-rao e kene karolong ea bobeli: nako ea 3.0. Nako ea 3.0 ke mehla ea mecha ea litaba e mecha ea indasteri. Hore lik'hamphani tse fanang ka thepa ea ka tlung li iphumanele boemo ba tsona mecheng ea litaba e ncha ea indasteri, ho bohlokoa haholo ho ba le litaba tse ntle le menahano ea ho etsa chelete.
Monghali Yang o ile a fumana hore le hoja letšoao le hahile litaba tse ncha tsa mecha ea litaba le sehlopha sa ts'ebetso ea ho phatlalatsa, se tobane le mathata a tloaelehileng a kang ho leka-lekana pakeng tsa sephethephethe sa sehlooho le molumo oa marang-rang, le ho hanyetsana pakeng tsa ho lema lapeng le tšebeliso e tlaase ea maqhubu ao ho leng thata ho a sebelisa. fetola. Mokhoa oo beng ba khoebo ba fanang ka thepa ea ka tlung ba fetisang bokhabane ba lihlahisoa tsa bona ho fapana le ho fihlela thekiso e se e le ntho e thata eo lihlahisoa tsa hajoale tsa thepa le lihlopha tsa mebaraka li lekang ho e hula.
"Monahano oa inertial indastering ea thepa ea ka tlung ke ho khona ho beha hlooho fatše le ho eketsa moea oa mosebetsi oa matsoho oa indasteri." Yang Gongzi o senoletse hore selemong se tlang Tsamaiso ea Cyberspace ea Chaena le liforomo tse ncha tsa mecha ea litaba li ka etsa liphetoho tse kholo, 'me lik'hamphani tsa thepa ea ka tlung li lebelletsoe ho tlisa "selemo" sa sephethephethe.
Ha a tobane le litaba tsa morao-rao tsa maikutlo a sechaba tse amanang le mecha ea litaba e mecha, o lumela hore Tsamaiso ea Cyberspace ea China e lebelletsoe ho nka mehato e mene e meholo: ① ho hlakola theko e tlase le ho khelosa khoebo ea e-commerce, le ho boloka botsitso lipakeng tsa ho laola litheko tsa e-commerce. le litheko tsa 'mele; ② fokotsa ka tieo palo ea batho ba ka sehloohong ba liankora le Boholo ba moruo oa batho ba tummeng ba Inthaneteng o tlisang thepa; ③ Laola ka thata mabitso a batho ba tummeng le mekhoa e fetelletseng ea ho paka le ho phahamisa; ④ Khothaletsa boiphatlalatso ka matla ho eketsa karolo ea liodara tsa boleng bo holimo, tsa boleng bo holimo tsa bareki le mabitso a lefa.
Wuyou Media Group MR. Yang
Joale sehlopha sa thepa ea ka tlung se fumana menyetla e mecha ea ho hlahisa litaba joang? Yang Gongzi o fane ka litsela tse tharo tsa ho kenngwa tshebetsong, e leng: ① Eketsa tlhokomeliso le ho kenela papali; ② Fokotsa boholo ho tlhophiso e tloaelehileng le ho sebelisana 'moho bakeng sa kholo; ③ Leano la litaba le ho phatloha ho nakong. Le ho sekaseka litšoantšo tsa basebelisi tsa litaba tsa thepa ea ka tlung. Ha re shebane le litšoantšo tsa mekhahlelo e meraro e meholo ea basebelisi ba rekang thepa ea ka tlung: moloko oa ka mor'a lilemo tsa bo-90, ba "marakeng", ba hlophisang bocha le ho ntlafatsa boleng ba matlo, le ba li-avant-garde ho lelekisa hedonism, mokhoa oa ho. hlokomela litlhoko tsa bacha le ho theha litaba tsa bocha le setso.
"Ho hlahisa litaba ha e le hantle ke mokhoa oa bonono, 'me bonono bona bo hloka ho potlaka. Seo re hlileng re batlang ho se finyella ke ho etsa hore bophelo bo botle ba motho e be ntho ea sebele."
Thepa e ntle e entsoeng Dongguan
Bua ka Thepa ea Dongguan
Dongguan ke setsi sa bohlokoa bakeng sa tlhahiso ea thepa ea ka tlung Chaena esita le lefats'e. Kamora lilemo tsa nts'etsopele, lihlahisoa tsa thepa ea Dongguan li tsebahala lapeng le kantle ho naha. E ipapisitse le sehlopha se felletseng sa indasteri, e na le lik'hamphani tse fetang 2,000 tse etsang thepa ea ka tlung, ho kenyeletsoa mousse, mohlala le lik'hamphani tse ling tse holimo tse etsang thepa ea ka tlung. Ho na le likhoebo tse fetang 400, lihlahisoa tsa thepa ea ka tlung tse fetang 2,000, le lik'hamphani tse fetang 1,000 tsa thepa ea ka tlung le tse thusang. Ho latela lipalo-palo tse sa phethahalang, kakaretso ea boleng ba indasteri ea thepa ea Dongguan e fihla ho limilione tse likete tse 40.
Selemong sena, sehlopha sa pele sa indasteri ea thepa ea ka tlung se lutse Dongguan. Sena ha se totobatse feela boemo ba bohlokoa ba indasteri ea thepa ea ka tlung ea naha ea heso 'marakeng oa lefats'e oa thepa ea ka tlung, empa hape se potlakisa tsoelopele ea indasteri ea thepa ea ka tlung ea naha ea heso ho tloha naheng e kholo ea tlhahiso ho ea ho matla a tlhahiso, e leng ho rala motheo bakeng sa lihlopha tsa indasteri ea thepa ea ka tlung lefatšeng ka bophara. ntshetsopele ho theha disampole tsa pontsho.
Ka lebaka la ho angoa ke liphetoho tsa thekiso ea matlo le indasteri, lik'hamphani tsa thepa ea Dongguan li entse liteko tse ngata tsa ho bapatsa ka dijithale lilemong tsa morao tjena, ho kenyeletsoa letoto la liketso tsa papatso ea dijithale joalo ka liphatlalatso tse phelang, khoebo ea e-commerce le sephethephethe sa Douyin. Ena ke tloaelo e akaretsang ebile ke ea bohlokoa.
Joalo ka Fang Runzhong, mothehi oa Seboka se Secha sa Mosebetsi oa Mecha ea Phatlalatso le mookameli oa kakaretso oa lipontšo le khoebo eaGuangdong Modern International Exhibition Center, o itse, "Litlaleho tsa tlhahiso ea thepa ea thepa ea Dongguan bakeng sa boholo ba 'maraka,' me lihlahisoa tse ntle li ka tsamaea ka potlako ka litsela tse ncha."
Ka mor'a moo, lik'hamphani tsa thepa ea Dongguan li tla tsoelapele ho sebelisa mokhatlo le papatso eaPontšo ea Thepa e Tummeng ea Machaba (Dongguan).Komiti e Hlophisang ho sebelisa mofuta oa lihlopha ho atolosa botumo ba indasteri ea thepa ea thepa ea Dongguan, ho lumella mofuta o mong le o mong ho ba le monyetla oa ho sebelisa mecha ea phatlalatso e mecha Phallo ea phallo e ntse e eketseha.
Nako ea poso: Jan-03-2024