Carl Ekhaya
I-Carl Home yaziswa kwimarike yasekhaya kwi-2009 ngabantu abatsha abane abanamaphupha avela eFransi. Bazi:
U-Liang Zhixin, usihlalo weCarl, oneminyaka engama-20 yamava kuyilo lwasekhaya;
UZhou Zhibang, umphathi jikelele weCarl, oneminyaka engama-20 yamava ekuthengiseni ikhaya;
UDing Penghui, umongameli olawulayo waseCarl, oneminyaka engama-20 yamava kwimisebenzi yasekhaya;
ULing Zhaoguang, umphathi jikelele wemveliso weCarl, oneminyaka engama-20 yamava kwimveliso yasekhaya.
Kwiminyaka engamashumi amabini eyadlulayo, imarike yempahla yasekhaya yaseTshayina yayimi ngxi. Uyilo lwefanitshala olulinganayo lwalulawula imarike, ngenkangeleko yemveli, imathiriyeli, kunye neefom. Ngeli xesha, uSihlalo uLiang kunye namaqabane akhe amathathu ngokudibeneyo baqhuba enye yeemveliso ezilishumi eziphezulu zelaphu zesofa zaseTshayina, kunye neevenkile kwilizwe liphela.
Xa uphawu lwalusekiwe, balandela umkhwa woyilo lwelaphu lwehlabathi oluvela eFrankfurt, eJamani, kwaye basungula iimveliso ezithi ngoko nangoko zathatha isabelo sentengiso yeesofa zalaphu zanamhlanje, zaba yinkokeli kuyilo lwesofa yelaphu. Ixesha elide, azikho ezinye iimveliso zasekhaya ezinokuhambelana nomgangatho okanye isitayela sabo.
Ngentlakohlaza ka-2009, uSihlalo uLiang, owayefunda eFransi, waziva ngathi kuvela umkhwa omtsha wefenitshala yendlu. Wamema uZhou, owayengumphathi wezentengiso ngelo xesha, kunye noDing, umlawuli woyilo, kunye noLing, umphathi wefektri, ukuba beze eFransi ukuze baxoxe. NgoMeyi 8 waloo nyaka, ngokudibeneyo baseka "Foshan Shunde Jiemeng Furniture Manufacturing Co., Ltd." ngentsingiselo yokuqokelela ukugqwesa kunye nokubumba ikamva. Baqala uhambo olutsha ngokuzisa uphawu lwesofa yelaphu eliphezulu uCarl ovela eFransi, kwaye bayibiza ngokusemthethweni inkampani "Foshan Carl Home Manufacturing Co., Ltd." ngo-2019.
Carl Brand Intsingiselo
1.I-Minimalism kaCarl
I-2.Carl Home yi-sub-brand ye-Carl Home Furnishing, enemvelaphi eluhlaza kunye noonobumba begolide kwi-logo yabo enika imvakalelo yobunewunewu besiphelo esiphezulu. I-Minimalism kunye nobunewunewu zimbini zeempawu eziphambili zophawu. Uyilo lwaseTaliyane lwaziwa kwihlabathi jikelele ngeeseramikhi zalo. Ngexesha elithi "impahla ayilunganga," ukulandela ngokungaboniyo iindlela kunokukhokelela kwiziphumo ezibi. UCarl ubalasele nge "French minimalism" phakathi kweempawu zoyilo ezininzi zaseItali. Ubuhle bobugcisa baseFrentshi bulele ekubonakaliseni kwabo uthando. Ukuqonda okuphathekayo, ukhetho lokuziva kunye namava, kunye nokuthungwa okuhambayo kwe-romanticism kulungele ngakumbi ukuvakalisa ilaphu kunye nefenitshala ethambileyo. Ukudibanisa amalaphu aphezulu aneefom ezigudileyo sisitayile esincinci sikaCarl..
3.Imoto yesiFrentshi 4.lUyilo lwegolide kwilogo ngumzobo ongekho ngqondweni owenziwe ngeeC ezimbini. Isishunqulelo sikaCarl Casa, uphawu lukaCarl eFransi, zikwayiCs ezimbini. Imbonakalo yobugcisa eyenziwe lula yenza uphawu lwebrand lufaneleke ngokwendalo.
4. I-squinting kwi-logo, iphinda ibonakale njengenyosi engabonakaliyo, efanekisela i-totem yesiFrentshi ekhutheleyo kwaye ehlakaniphile. Iinyosi zingcwele kwaye azinakonakala kwiintliziyo zamaFrentshi njengoko amaTshayina ejonga inamba yegolide eneziphoso ezintlanu. Umoya wobugcisa baseFransi eCarl uqala ngenyosi ekhutheleyo nekrelekrele.
5.Carl Casa
6.Igama lesiNgesi likaCarl ngu "Carl Casa," elithetha ikhaya ngesiJamani kunye nesiPhuthukezi, indlu ngesiTaliyane neSpanishi, kunye nokuhlala ngesiNgesi. Kuzo zonke iilwimi eziphambili ngaphandle kwesiTshayina, igama elithi "Carl Casa" lidlulisela intsingiselo efanayo. Inentsingiselo efanayo negama elithi “mama” elithetha umama elaziwa kwihlabathi liphela. UCarl Casa ubonisa ukuba uphawu luyingcali ebomini ngayo yonke into oyifunayo, njengendlu.
