DongguanIfanitshala yeKhaya edumileyoIsiseko soSasazo olubukhoma lusekiwe. Iinkampani ezinikezela ngempahla yasekhaya kufuneka zingene njani kumajelo eendaba amatsha?
Ubungqina obucacileyo: Thatha "imidiya entsha" iveze kwaye ubeke "iindawo ezintsha" kushishino lwefenitshala
Namhlanje, iimodeli zamashishini emveli ziphantsi kotshintsho olukhulu, ukuthengiswa kwedijithali kuyanda, kwaye ixabiso lamatshaneli eendaba amatsha liya liqaqambile. Kwiinkampani ezininzi zebhrendi, kwindawo apho ukukhula kokusetyenziswa kukucotha kwaye iindleko zokuthengwa kwabathengi zinyuka, ukusebenzisa intengiso yemithombo yeendaba entsha ukufezekisa impumelelo yohlobo kunye nokutyhutyha isangqa yikhosi efunekayo kwinkampani nganye.
Amaqonga eendaba amatsha anje ngeDouyin, Xiaohongshu, kunye neeakhawunti zevidiyo ziye zaba zizikhundla ezibalulekileyo zokuvezwa kohlobo, ukulima kwingca, kunye nokufumana abasebenzisi. Zikwangumnyango oyimfuneko wetrafikhi kwicala lentengiso. Ngexesha lokugqitywa kwe-Double 11, amaqonga ahlukeneyo akhululwe "iingxelo zemfazwe". I-e-commerce ephilayo iseyinxalenye ebalulekileyo, kodwa umkhwa we-"de-heading" ucacile, kwaye "ukusasazwa kwevenkile" kuye kwaba yi-accelerator yokuqhuma kweshishini lophawu.
Akukho mathandabuzo ukuba kuphela ngokudlala ngentengiso entsha yemidiya onokuthi uyiqonde "igama lokugqitha letrafikhi" lokuthengisa uphawu. Kulo nyaka, iinkokeli zoshishino ezininzi kwisangqa sefanitshala yaseDongguan zineenombolo zobuqu ze-IP.
Imeko ye-IP yobuqu yenkokeli yeshishini
IKomiti eQuquzelelayo yoMboniso weFanitshala eDumileyo iphinde yaququzelela uthotho lwemisebenzi ye-e-commerce yeendaba entsha: "Amaxesha Ethu" i-2023 yeKhaya iNkomfa yoMxholo weMedia eNtsha yasungulwa ngo-Agasti, kwaye "iNkomfa yeFanitshala yeDongguan yokuSebenza ngeLizwi kunye neDongguan Furniture Industry. Uphuhliso olutsha lweMedia ye-E-commerce" lwabanjwa ngo-Okthobha. Summit", ngoNovemba yabhengeza ngokusemthethweni iIFanitshala yeKhaya yaseDongguan eyaziwayoIsiseko soSasazo esibukhoma kwaye sibhengeze i2023 ifanitshala yaseDongguanI-E-yorhwebo yoMnyhadala woSasazo oluKhokeleyo ngaphandle kweintanethi.
"Amaxesha ethu" ngo-2023 iNkomfa eNtsha yoMxholo weMedia yeKhaya
INkomfa yokuSebenza yeFanitshala yaseDongguan kunye neNkomfa yeFanitshala yaseDongguan iSamithi eNtsha yoPhuhliso lweMedia ye-E-commerce
"Vula igama eligqithisiweyo letrafikhi kwaye uxhathise imarike eyonyukayo" iNkomfa yoQeqesho lokuXhobisa iDouyin yeFanitshala yaseDongguan
Ingabonwa ukuba abantu befenitshala baye baqhubeka benokuzimisela okuqinileyo kunye nokunyamezela kwindlela yokuqhubela phambili uphawu ngaphandle kwesangqa sentengiso entsha yeendaba.
Ngena usasazo lwe-e-commerce olubukhoma
Isiseko sosasazo sasekhaya esidumileyo sasekwa
NgoNovemba 10, iIfanitshala yaseDongguan elungileyoINkomfa yoQeqesho lokuXhobisa iDouyin "Ukuvula iiPasswords zeTrafikhi ukuze kunyuswe iMarike eNyusayo" ibanjwe ngokudibeneyo yiDongguan Famous Furniture Club, iDouyin, kunye nombutho weMCN iXinju.com ibibanjelwe kwiFamous Furniture Expo Park, iphawula isibhengezo sokuqala esisemthethweni sokusekwa kwayo iDongguan Famous Home. Ukubonelela ngesiseko soSasazo oluPhila, kwaye yabhengeza uMnyhadala we-E-commerce we-Dongguan we-E-commerce wowama-2023, uthatha inyathelo elibalulekileyo lokwakha umzi-mveliso wefenitshala yaseDongguan e-ecosystem.
I-Dongguan eyaziwayo yeKhaya iSiseko soSasazo esiBomi sixhomekeke kuyoInkqubo eqolileyo yeFanitshala yaseDongguanukudibanisa imveliso, ukuvelisa, umboniso kunye norhwebo, kunye neenzuzo eziphambili kusasazo oluphilayo lwe-Douyin, Xiaohongshu kunye ne-Xinju.com, umbutho okhokelayo we-MCN kwi-pan-home furnishing field, ukudibanisa kwimithombo yosasazo ehamba phambili yasekhaya, eyenziwe ngokubambisana. Umboneleli wenkonzo yebhanti yeshishini lasekhaya likaDouyin esemthethweni yaseDongguan kunye nomboneleli wenkonzo osemthethweni webhanti yeshishini likaXiaohongshu.
I-Dongguan eyaziwayo yeKhaya iFanitshala ngokuPhila kweSiseko soSasazo oluPhila
Isiseko sosasazo ephilayo sibonelela ngamathuba kwiinkampani ezinikezela ngempahla yasekhaya ukubonisa iimveliso, ukukhuthaza iimveliso, kunye nokwabelana ngolwazi lweshishini ngosasazo lwevidiyo ephilayo, intengiso yabantu abadumileyo, kunye nentsebenziswano esemthethweni yamaqonga amaninzi. Kwangaxeshanye, isiseko sikwabonelela ngenkxaso yobuchwephesha, isikhokelo soqeqesho, ukucwangciswa kosasazo olubukhoma kunye nezinye iinkonzo zokunceda iinkampani ezibonelela ngempahla yasekhaya ukuba zenze imisebenzi yokuthengisa yosasazo ephilayo kunye nokuphucula impembelelo yophawu kunye nokusebenza kwentengiso.
Mai Huiqing, uNobhala Jikelele weKlabhu yeFanitshala edumileyo
U-Mai Huiqing, unobhala-jikelele weKlabhu yeFanitshala eFamous, uthe kwintlanganiso ukuba i-20-day "2023 Dongguan Furniture Live Streaming E-commerce Festival" iya kusungulwa nge-29 kaNovemba ukukhokela amashishini anyukayo nasezantsi kwishishini lefenitshala yokusasaza. ikhonkco lokuhlanganisana eDongguan kunye nokwakha ishishini lefenitshala laseDongguan. I-e-commerce ecosystem. Uthe umnyhadala we-e-commerce sisihloko esisasazwayo esixhaswa yimali karhulumente, i-Douyin esemthethweni yentsikelelo yetrafikhi ekhethekileyo, iXinju.com ingcali yosasazo lwe-matrix, isiseko sosasazo lweenkonzo ezixhasayo, ukudibanisa imikhosi emininzi kunye nezixhobo zokunceda ngokwenene iinkampani zefenitshala ziphumelele intsimi yosasazo lwe-e-commerce ephilayo. Kuyathenjwa ukuba iinkampani zefenitshala zaseDongguan ziya kuthatha inxaxheba ngokusebenzayo kwimisebenzi eyenze impumelelo kunye nophuhliso.
UMa Yajun, intloko yebhanti ye-e-commerce yaseDouyin
UMa Yajun, intloko yebhanti ye-e-commerce ye-Douyin, wamenywa ukuba abelane ngefenitshala ye-e-commerce ye-Douyin kunye neemeko zeshishini lokuhombisa ikhaya elipheleleyo, ukuxhobisa iinkampani ukuba zisebenzise umxholo kunye nemisebenzi eqhutywa yimveliso kunye ne "FACT + S" indlela. . Ngokuzisebenza kwezikhundla, i-matrix yetalente, imisebenzi yomxholo, ii-Vs eziphezulu kunye nemiboniso yemveliso, njl.njl., ulawulo lwabasebenzisi behlabathi, ukuphuculwa kwamava ehlabathi, kunye noqhagamshelwano lwe-intanethi kunye nolwe-intanethi luyafezekiswa.
I-e-commerce yaseDongguan
Ukukhula ngamandla
Kuyaqondwa ukuba i-Dongguan yibhetshi yesithathu yokuwela imida ye-e-commerce ebanzi yovavanyo lwemimandla yelizwe kunye neyesithathu kwiPhondo laseGuangdong. Ukusukela oko yamkelwa ngo-2018, urhwebo lwe-e-commerce lwe-Dongguan oluwela imida kunye nomthamo wokuthengisa kumazwe angaphandle lunyuke ukusuka kwi-15.9 yeebhiliyoni zeeyuan ngo-2017 ukuya kuma-81.862 eebhiliyoni zeeyuan ngo-2022, ngokukhula komndilili wonyaka wama-38%. Izinga lokukhula liyavuyisa, kwaye liye laba phakathi kweyona ndawo iphakamileyo elizweni izihlandlo ezininzi.
Le iseti yedatha ekwabelwana ngayo nguHou Weijia, oyintloko yecandelo le-e-commerce ye-Dongguan Municipal Commerce Bureau, kwi-"Dongguan Furniture Collective Voice Work Conference kunye ne-Dongguan Furniture Industry New Media E-commerce Development Summit" eyayibanjwe ngo-Oktobha. Lo msitho uphinde wamema uYang Gongzi wombutho kaDouyin wonyaka we-MCN iWuyou Media Group, uXionng Jiantao, usihlalo ohloniphekileyo weChina Home Furnishing Brand Alliance, kunye neentloko zeenkampani zefenitshala zaseDongguan ezifana neChuangyu, Huahui, Wanhengtong, Medi, Changshi, kunye noYuzhai.
Hou Weijia, iNtloko ye-E-commerce yeCandelo le-Dongguan Municipal Commerce Bureau
U-Hou Weijia uthe kwintlanganiso ukuba i-e-commerce yase-Dongguan ewela umda we-e-commerce inokukhula okunamandla kakhulu, okuxhamla kwiindidi zokuvelisa ezityebileyo zeenkampani ze-Dongguan. Okulandelayo, ikomiti yeqela likamasipala kunye norhulumente uya kwazisa imigaqo-nkqubo yenkxaso ekhethekileyo kwiinkalo ezimbini zokusasazwa kwe-e-commerce kunye ne-e-commerce ewela umda.
Umlinganiselo wokuqala kukuseka isiseko sosasazo e-Dongguan. Okwangoku, i-Dongguan ilinganise iziseko zosasazo lwe-e-commerce ezibonisa i-10, kunye nenani lilonke malunga ne-1,200 yeempawu zekhontrakthi, malunga namagumbi osasazo angama-300, kunye nabantu abangaphezu kwe-30,000 abaqeqeshiweyo. "Sikhuthaza ukudalwa kweziseko zokusasazwa okubukhoma. IKomiti yeQela likaMasipala lithemba ukuba i-Dongguan iya kwakha isiseko sosasazo oluphilayo, indawo yokukhetha imveliso, kunye negumbi lokusasaza elibukhoma kwicandelo lefenitshala ngokukhawuleza." U-Hou Weijia uthe. Ukusekwa kwe-Dongguan Famous Home Furnishing Live Broadcast base iqinisekisa le ngongoma.
Umyinge wesibini ukhokela iinkampani ezivelisa usasazo oluphilayo kunye neendlela ezintsha zeendaba zokuthengisa iimveliso kunye nokuzisa i-Dongguan yokuvelisa iimpahla kwihlabathi. Inqanaba lesithathu kukwaziswa kunye nokulinywa kwamaziko e-MCN, ukuze amaziko e-MCN asebenze kwaye abuyisele amashishini okuvelisa. Umlinganiselo wesine ubonelela ngenkxaso ethile kwiingqungquthela ezintsha ze-e-commerce zeendaba, iziganeko ze-e-commerce eziphilayo, njl.
Amajelo eendaba amatsha aphula umdlalo
Kufuneka kuphuculwe ukuqonda komgangatho kwaye wenze umsebenzi olungileyo kwisicwangciso somxholo
Ke, imboni yefenitshala inokwenza njani umsebenzi olungileyo kwi-e-commerce entsha yeendaba? Ngabaphi abameli be-IP abanempembelelo kunye nabadali bomxholo ophezulu abakhoyo kwimithombo yeendaba entsha yangoku?
"Amaxesha ethu" ngo-2023 iNkomfa yeNdaba eNtsha yeKhaya
I-Wuyou Media i-Yang Gongzi yathi kwi-2023 yeKhaya leNkomfa entsha yeMedia ukuba imidiya entsha yangoku ingene kwisiqingatha sesibini: ixesha le-3.0. Ixesha le-3.0 lixesha lamajelo eendaba amatsha. Ukuze iinkampani ezinikezela ngempahla yasekhaya zifumane indawo yazo kumajelo eendaba amatsha, kubaluleke kakhulu ukuba nomxholo olungileyo kunye nengqondo yokwenza imali.
UMnu. Yang wafumanisa ukuba nangona i-brand iye yakha umxholo omtsha weendaba kunye neqela elisebenzayo lokusasaza, lijongene neengxaki eziqhelekileyo ezifana nokulinganisela phakathi kwe-traffic traffic kunye ne-brand tone, kunye nokuchasana phakathi kokutyalwa kwekhaya kunye nokusetyenziswa kwe-frequency ephantsi okunzima ukuyenza. guqula. Indlela abanini bamashishini abanikezela ngempahla yasekhaya abaludlulisa ngayo uyilo lobuhle beemveliso zabo kunokuba bafikelele kwintengiso iye yaba yindongomane enzima ukuba iibrendi zangoku zefanitshala kunye namaqela okuthengisa azama ukuyiluma.
"Ingcinga engaphakathi kwishishini lefenitshala kukukwazi ukugcina intloko phantsi kunye nokwandisa umoya wobugcisa boshishino." U-Yang Gongzi udize ukuba kulo nyaka uzayo uLawulo lweCyberspace yaseTshayina kunye namaqonga amatsha eendaba anokwenza uhlengahlengiso olukhulu, kwaye iinkampani ezinikezela ngempahla yasekhaya kulindeleke ukuba zingenise "intwasahlobo" yezithuthi.
Phambi kweendaba zamva nje zoluvo loluntu ezinxulumene namajelo eendaba amatsha, ukholelwa ukuba uLawulo lweCyberspace yaseTshayina kulindeleke ukuba luthathe amanyathelo amane aphambili: ① ukurhoxisa ixabiso eliphantsi kunye nokuphambukisa urhwebo lwe-e-commerce, nokugcina ulungelelwano phakathi kokulawula amaxabiso e-e-commerce. kunye namaxabiso abonakalayo; ② ukunciphisa ngokuqinisekileyo inani lee-ankile eziphezulu kunye nobukhulu boqoqosho lwe-Intanethi lwabantu abadumileyo oluzisa iimpahla; ③ Lawula ngokungqongqo iibrendi zabantu abadumileyo kwi-Intanethi kunye neendlela ezibaxayo zokupakisha kunye nobuchule bokunyusa; ④ Khuthaza ngamandla ukuzisasaza kwebhrendi ukwandisa isabelo somgangatho ophezulu, iiodolo eziphezulu zabathengi kunye neempawu ezizuzwe njengelifa.
Wuyou Media Group MR. Yang
Ke iqoqo lefenitshala liwafumana njani amathuba amatsha afanelekileyo okusasaza kwimidiya? UYang Gongzi unike izalathiso ezintathu zokuphunyezwa, ezizezi: ① Ukwandisa ulwazi lomgangatho kwaye uzibandakanye nomdlalo; ② Ukunciphisa i-dimensionality ukuya kubumbeko obusemgangathweni kunye nentsebenziswano yokukhula; ③ Isicwangciso somxholo kunye nokudubula kwangexesha. Kwaye kuhlalutywe imifanekiso yomsebenzisi yomxholo wefenitshala. Ujongene nemifanekiso yeendidi ezintathu eziphambili zabasebenzisi bokuthenga ifenitshala: isizukulwana emva kweminyaka engama-90, abo "bakwimarike", abo bahlengahlengisa kwaye baphucule umgangatho wezindlu, kunye nabo ba-avant-garde ekusukeleni i-hedonism, indlela yokwenza ukukhawulelana neemfuno zolutsha kunye nokudala umxholo wolutsha kunye nenkcubeko.
"Ukuvelisa umxholo ngokwenene kuyindlela yobugcisa, kwaye obu bugcisa bufuna ukugqithiswa. Eyona nto sifuna ukuyifeza kukuba senze ubomi obuhle bomntu bube yinyani."
Ifenitshala elungileyo eyenziwe eDongguan
Thetha ngefanitshala yaseDongguan
I-Dongguan sisiseko esibalulekileyo sokwenziwa kwefenitshala eTshayina nakwihlabathi jikelele. Emva kweminyaka yophuhliso, iimveliso zefanitshala zaseDongguan zaziwa kakhulu ekhaya nakumazwe aphesheya. Ngokusekwe kwiqela elipheleleyo lemizi-mveliso, lineenkampani ezingaphezulu kwama-2,000 ezenza ifanitshala, kubandakanya imousse, imodeli kunye nezinye iinkampani ezivelisa ifanitshala ezingaphezulu. Kukho amashishini angaphezu kwama-400, ngaphezu kwe-2,000 yeempawu zefanitshala, kunye nefenitshala engaphezu kwe-1,000 ekrwada kunye neenkampani ezixhasayo ezixhasayo. Ngokwezibalo ezingaphelelanga, ixabiso lilonke lemveliso yefenitshala ye-Dongguan ifikelela kwi-40 yeebhiliyoni.
Kulo nyaka, iqela lokuqala lemveliso yefenitshala ekumgangatho wehlabathi liye lahlala eDongguan. Oku akuqaqambisi nje indawo ebalulekileyo yoshishino lwefenitshala yelizwe lam kwimarike yefenitshala yehlabathi, kodwa kukwakhawulezisa inkqubela yoshishino lwefenitshala yelizwe lam ukusuka kwilizwe elikhulu lemveliso ukuya kumandla okuvelisa, kumisela iqonga leqela lemveliso yefenitshala yehlabathi. uphuhliso ukwenza iisampulu zokubonisa.
Ukuchatshazelwa yi-real estate ephezulu kunye notshintsho lweshishini, iinkampani zefenitshala zaseDongguan zenze iinzame ezininzi kwintengiso yedijithali kwiminyaka yakutshanje, kubandakanywa uthotho lwezenzo zokuthengisa zedijithali ezifana nokusasazwa okubukhoma, i-e-commerce, kunye ne-Douyin traffic. Oku kuqhelekile kwaye kunyanzelekile.
Njengoko uFang Runzhong, umqalisi weNkomfa yeNew Media Work kunye nomphathi jikelele womboniso kunye norhwebo lweI-Guangdong Modern International Exhibition Centre, wathi, "I-akhawunti yokuvelisa ifenitshala yaseDongguan kwiimarike ezininzi, kwaye iimveliso ezilungileyo zinokuhamba ngokukhawuleza ngeendlela ezintsha."
Okulandelayo, iinkampani zefenitshala zaseDongguan ziya kuqhubeka nokusebenzisa umbutho kunye nokukhuthazwa kweUMboniso weFenitshala eDumileyo yaMazwe ngaMazwe (Dongguan).IKomiti eQuquzelelayo ukuba isebenzise uhlobo lwamaqela ukwandisa udumo loshishino lwefanitshala yaseDongguan, ivumela uphawu ngalunye lube nethuba lokusebenzisa imidiya emitsha I-flow outlet iyakhawuleza.
Ixesha lokuposa: Jan-03-2024