Qingshe·Ngasemva kweLensi | Ukubamba uBomi boShishino lweFanitshala yaseDongguan

Hlala ubukele i-micro-documentary "Utshintsho lweNdalo · Ukubamba uPhuhliso loShishino lweFenitshala yase-Dongguan."

Ukusukela ngo-2023, iQingHouse isebenzisane neempawu eziqhubekayo, yalandela abantu abakhaliphileyo, kwaye yabhala amaxesha okwenyani. Ngokusebenzisa ikhamera, samkela umkhwa weendaba ongenakuthintelwa weli xesha, ngelixa sikwacela umngeni ngeli xesha ngemibuzo: Ngaba le ndlela iyiyo yokwenyani nevuselelayo ingazisa umxholo ongengowemveli? Ngaba inokudlulisela iinyaniso ezixabiseke ngakumbi zokwenene?

Nangona sisekwixesha apho ishishini “elingenamvukelo” liphumelela, ndisanqwenela ukwenza umsebenzi “okhubekisayo nonobungozi” kodwa onokwenza abaphulaphuli bahleke kwaye banike imvume.

Amaxwebhu kunye neengxelo ezibhalwe ngokucokisekileyo ziyahluka. Nokuba loo mfanekiso uhlelwa njani, kuhlala kukho inxenye yenyaniso kwimbonakalo, kwaye ababukeli banokuhlala bedlula kwizifundo kunye nezikhundla zethu, befumana imisonto yokufuna ukwazi eyeyakho.

Ayisiyiyo loo nto kuphela, iinkcukacha esingakhange sizihoye kwinkqubo yokufota kunye neemvakalelo zokuba semngciphekweni ngelixa ukudubula kuya kuhanjiswa kuye wonke umntu ngamanqaku emva koko. Phakathi kwefilimu kunye nenqaku, mhlawumbi umfanekiso ocacileyo wenkampani uya kuthi qatha engqondweni. Eli licala apho uthotho lwe “Qing She · Behind the Lens” lusingise ngakulo.

Kulo shicilelo, into ebhalwe kwi "Qingshe · Behind the Lens" yinguqu eqhubekayo yeenkampani zefenitshala zaseDongguan.

REC ●Nceda ujonge phambili kuyo

Ekuqaleni kukaNovemba ka-2023, i-International Famous Furniture Fair (i-Dongguan) yathumela isimemo, ngethemba lokudlulisela iingcamango malunga nemboni yefenitshala yaseDongguan, "Akukho nkqubela phambili, akukho kamva," efihliweyo emva komxholo othi "Evolution" yomboniso we-2024 ngokufanelekileyo kwaye ngokunyanisekileyo. Emehlweni ka-Qing She, njengeqela elihlala lihamba nenkqubela phambili kunye nokuhlehla kwamashishini asekhaya e-Dongguan, iinkxalabo zeFenitshala yeFenitshala mhlawumbi ikwayimeko yangoku ajongene nayo amashishini e-Dongguan okanye aza kujongana nayo.

Enyanisweni, namhlanje, "ukuziphendukela kwemvelo" akusekho ifolokhwe kwindlela enokukhethwa, kodwa isitalato esikhohlakeleyo. Ngaphantsi kwamaxesha eziphithiphithi, amashishini aphethwe yintsapho yakwaDongguan, athwaxwa ziingxaki zangaphakathi nangaphandle, aya kuphuma njani kungqingo aze enze izinto ezintsha? Oku kukwangumdla wethu njengemithombo yeendaba, ngoko ke senze "i-Advance kunye ne-Sludge", i-micro-documentary erekhoda ngendaleko yeshishini lefenitshala lase-Dongguan.

Ekupheleni kukaDisemba, iqela lokufota laseQingshe lityelele i-7 Dongguan yemveliso yasekhaya yasekhaya eyahluke kakhulu ngokobukhulu, amaqela abathengi kunye neemodeli zoshishino. Bangena nzulu kumbindi weshishini ngexesha elithile kwaye bazama ukuqonda indlela yabo yokuphila. Namhlanje, xa yonke imveliso yefenitshala yendlu ijongene notshintsho olukhulu kunye nohlengahlengiso, ziphi ezo nkampani zaseDongguan ezisekwe ekhaya zisingise ngokuchasene nokukhanya? Phambi kokuba uxwebhu lukhutshwe, siza kuqala sikuzisele iingqwalasela zomntu wesithathu emva kwekhamera

Ifenitshala yaseSaosen uChen Shaosheng
Isitshixo esiphantsi, ukubona kude, uvuyo

REC ●Hlala ubukele·Indlela kaSaosen yendaleko

Phambi kokudutyulwa ngokusemthethweni komseki nosihlalo kaSaosen, uChen Shaosheng, safumana amagama angundoqo amathathu ngaye – isitshixo esiphantsi, umbono, kunye nolonwabo.

Okokuqala, ngokutsho kwamagosa emiboniso yefenitshala, uChen Shaosheng akafane alwamkele udliwano-ndlebe lukawonke-wonke, azigcine ephantsi, kwaye akafane abonakale esidlangalaleni; okwesibini, uMichael, usekela mongameli weSaosen Furniture, wathetha ngokungafihlisiyo kwinkomfa yabezindaba ukuba ukuba bekungengombono kaChen Shaosheng wokugqibezela “ubuchwephesha bokugquma umgubo obunobuhlobo bendalo” obunamaxabiso angaqondakaliyo kwiminyaka engama-20 eyadlulayo, ngebengazange babe nalo. i-brand moat eyomeleleyo.

Kwakhona, iqela labadubuli lafumanisa ukuba wonke umsebenzi elidibana naye kwiholo yemiboniso yaseSaosen wancuma ngokusuka emazantsi eentliziyo zabo waza wathabatha inyathelo lokuqala lokubulisa kuthi basemzini. Olu vuyo kunye nokuthakazelelwa kunento yokwenza nenkcubeko yenkampani kunye nesimbo somphathi.

REC ●Hlala ubukele·Indlela kaSaosen yendaleko

Kwaye xa sadibana ngokusemthethweni no-Chen Shaosheng ubuso ngobuso ngosuku lokudubula, amagama amathathu abalulekileyo ngaye, "i-low-key, imboni, kunye novuyo", aqinisekisiwe ngokupheleleyo.

Lo solusapho wakudala ophucukileyo nongumchweli wekhaya, nangona ngoku engusihlalo weqela, usawugcina incasa yerustic enzulu eluswini lwakhe. "Qala usele iti, emva koko utye, kwaye ekugqibeleni uxoxe ngeshishini" sisitayile sakhe esinyanisekileyo esigcwele umoya wemilambo namachibi. Upha undwendwe ngalunye iti, anike umqhubi ipakethi yecuba, aze athululele umfoti ibranti eneminyaka engama-40 ubudala… Nokuba kusetafileni yeti okanye kwitafile yewayini, nokuba lithuba lokudibana, uChen Shaosheng onobubele. iphatha wonke umntu ngokufanayo.

Emva kwemijikelo emithathu yokusela, wasithululela zonke iimfihlo zeshishini. Akunzima ukubona kumfanekiso wakhe ukuba uyayonwabela umzuzu kwaye ugxotha amaphupha ngolonwabo. Amalungu eqela le-Saosen, kubonakala ngathi la mashumi eminyaka yomsebenzi wefanitshala uphunyeziwe ngoncumo.

De Rucci Yao Jiqing
Umlo phezu kwemigangatho

REC ●Hlala ubukele · Indaleko kaDe Rucci

Ngexesha lokufota, uYao Jiqing, uSekela Sihlalo weDe Rucci, wagxininisa ukuba elona nqanaba liphezulu lomlo phakathi kwamashishini “lidabi lemigangatho.”

Enyanisweni, iqela le-Qing She lokufota lachitha usuku olunye kuphela kwi-De Rucci Health Sleep Industry Base, kwaye lafumana inkqubo yalo yokulawula esemgangathweni engaguqukiyo, efana negridi ecokisekileyo, enika yonke into ngomboniso obonakalayo.'

Ukungena epakini kufuna ubhukisho lwangaphambili kwinkqubo encinci, kwaye ukufikelela kwisiza kufuna ukutshintshiselana ngesazisi sakho ngekhadi lofikelelo. Ukutshaya ngaphandle kweendawo ezichongiweyo kuya kubangela isohlwayo ngokuthe ngqo. Nkqu nenkunkuma kwiminyango ye-elevator ihonjiswe nge-logo ye-De Rucci isebenzisa isanti ecocekileyo. Ngokujonga ezi nkcukacha zimfutshane, unokuqonda ukuba umbono wokuma kwebhrendi awupheleli nje kwiimveliso ngokwazo, kodwa nangeenkcukacha ezingenakubalwa ngokudibeneyo zokuyibumba.

REC ●Hlala ubukele · Indaleko kaDe Rucci

Imigangatho kaDe Rucci 'ikwabonakaliswa kwiimveliso kunye nemveliso. Ukuhamba kwishishini layo le-4.0 yemveliso yobukrelekrele, i-patio ethe nkqo ehamba ngemigangatho engu-x iyabonwa. Oomatrasi abaninzi babekwe ngokuthe nkqo kwiimeko ezahlukeneyo zomsebenzi kwinkqubo yolawulo evaliweyo engenamntu. Apha, kuxhomekeke kwizixhobo ezizisebenzelayo zedijithali, abantu abaninzi banokufikelela isikali sabantu abangama-400 ukuya kuma-500 kumzi-mveliso wesintu, kwaye izinga lesivuno liphezulu kakhulu.

Kumzi mveliso wefenitshala yendlu, enomgangatho ophantsi wabasebenzi, ukubeka "imigangatho" kunyanzelekile ukuba kube nzima kakhulu, ukubambelela ngokungqongqo "kwimigangatho" kunzima ngakumbi, kodwa njengoko uYao Jiqing ehlala egxininisa kwikhamera nangaphandle, ngokunyuka okukhulayo. ukhuphiswano olwahlukeneyo noluqatha lwexesha elizayo, “imigangatho” imele isiphumo.

Ngokombono wethu, inani elikhulu lamashishini asekhaya e-Dongguan athembele kakhulu kulwahlulo lwabantu kuphuhliso alunakuhlala kulawulo olubanzi. Ukuba i-Dongguan ifuna ukwenza ikhadi leshishini lesixeko kwiimveliso zempahla yasekhaya ephezulu, uDe Rucci unokuba ngumzekelo obalulekileyo wokufunda.

IFanitshala yeKhaya iWu Weichen
umqhubi obhetyebhetye

REC ●Hlala ubukele·Indlela yendaleko yeMpanitsha YaseKhaya

Ngoxa sasidubula, saqaphela iinkcukacha ezithile. UMnu. Wu Weichen, usihlalo weA Home Furnishings ukholelwa ukuba “ukuba luphawu lwefenitshala yasekhaya ekumgangatho wehlabathi,” nto leyo efanele ibaluleke kakhulu. Iboniswe ngokucacileyo kwiindonga kwiikona ezahlukeneyo zenkampani kunye nakwiindonga zekhethini ezinamabala emizi-mveliso. Ikwahlala kwinkolelo kaWu Weichen ngamaxesha onke.

Nangona ebekwishishini lefenitshala yasekhaya iminyaka engaphezu kwama-20, ngokwenene waqala ukusuka ekuqaleni. Njengosomashishini wabucala owaqala ishishini lakhe eGuangdong eneminyaka eyi-18 ene-RMB eyi-400 kuphela, akazange acime amabhongo am oshishino.

Emehlweni eqela labavelisi beQingShe, lo mntu unxiba ngokucacileyo, othanda impilo entle, kwaye uwujonga umsebenzi njengeyona nto ibalulekileyo ebomini, ukuleqa ngenkuthalo imikhondo yotshintsho lwemizi-mveliso, aze azame ukusondeza iFanitshala yaseKhaya ngokusondeleyo nakufutshane. “ekumgangatho wehlabathi” ngezigqibo zotyalo-mali ezilandela ngokusondeleyo iintsingiselo zala maxesha.

REC ●Hlala ubukele·Indlela yendaleko yeFanitshala yaseKhaya

Xa kuziwa ekuboniseni umbono omkhulu weMpahla yaseKhaya, mhlawumbi iyasebenza. Ukusukela ekusekweni kohlobo, iWu Weichen ikhulise kakhulu iimfuno zabathengi bayo ekujoliswe kuyo, ibeka phambili into ephambili kunembonakalo. Ukuphuhlisa iimveliso ezihambelana neendlela zemarike zangoku kunye ne-acute acumen yoshishino ngundoqo kwimpumelelo.

Ukuze umelane nokhuphiswano oluqatha kumzila wangoku oyilwe ngokwesiko, uWu Weichen naye wenze uyilo lwangaphambili kwaye watyala imali eninzi ekwakheni i-Industry 4.0 yeplanti yokuvelisa smart enikezelwe kwiimveliso eziyilwe ngokwesiko. Kwinkqubo yokuvelisa ekrelekrele kakhulu, akuphucukanga kuphela izinga lesivuno, kodwa umthamo wemveliso nawo udibana nemfuno ekhulayo. Nangona ixesha elipheleleyo lokuhlawulwa kwentlawulo yotyalo-mali lingekho lifutshane, ukunyuka kwengeniso yentengiso eqhubekayo kuye kwanika uWu Weichen ukuzithemba okukhulu kwisigwebo sakhe seshishini.

“Ukuziqhelanisa neemeko” ayilogama elinyelisayo kwinqanaba leshishini, kodwa sisixhobo somlingo seMpahla yaseKhaya ukugcina ukukhula okuthe gqolo. Ngendlela ejolise kwimarike kunye nepragmatism eyomeleleyo phantsi kobunkokeli bukaWu Weichen, i-A Home Furnishings isoloko ibonakala ikwazi ukutyhila izabelo zamaxesha kwindlela nganye, kwaye emva koko iye kwiinjongo zayo zamabhongo.

Gcoba Lim Guorong
Ekuphela kwento ehlala ingatshintshi lutshintsho

REC ●Hlala ubukele·Indlela yokuvela kwiCheery

ULin Guorong ngusomashishini onobubele nobukekayo, kwaye ndikholelwa ukuba nabani na odibana naye uya kukufumanisa kunzima ukungamthandi. Ngaphandle kobomi bakhe obulula nobungahombisiyo, eyona nto imangalisayo ngumdla wakhe oqinileyo kumboniso omfutshane wevidiyo. Ukholelwa ngokuqinisekileyo ukuba iimpawu zekhaya zangoku kufuneka zithathe inxaxheba ekuzameni iindlela zokuthengisa zexesha le-intanethi kwaye babe nesibindi sokuphakamisa amazwi abo.

Ngenxa yoko, ngomhla wokudubula, kwakukho izigcawu ezinomdla ezingazange zibonwe ngaphambili: ukongeza kwiqela lemveliso ye-Qing She, kwakukho namanye amaqela amabini efilimu asebenza kunye. Elinye iqela lavela kwiqela levidiyo elithi "Carefree Media", elijongene nokuncedisa kwinqanaba lokuqala lokudala ividiyo emfutshane ye-IP ye-Cheery, kwaye elinye iqela laliyiqela levidiyo likaCheery, elijongene nokubhala inkqubo yodliwano-ndlebe kaLin Guorong nguQing She. Ezi zixhobo ziya kuba yinxalenye yomxholo we-akhawunti ye-IP kaLin Guorong kwixesha elizayo.

REC ●Hlala ubukele·Indlela yokuvela kwiCheery

Ngexesha lokudubula, u-Lin Guorong wavuma ngokuzolileyo ukuba wayengowesibini kwisizukulwana seshishini lasekhaya, kodwa hayi uhlobo olwathatha indawo ephezulu.

Xa wayethatha i-Han-style yefanitshala yohlobo lwe-Oak ngelo xesha, ishishini lalikwingxaki. Njengoko wayeyijika, iqela le-Dongguan Houjie owazalwa kwaye wakhuliselwa ekhaya "Cheery" naye ngokuthe ngcembe wabonisa iimpawu zokuvuselela.

Kusomashishini oselula oqhelekileyo njengoLin Guorong ovela eDongguan Houjie, umntu unokuhlala ebonisa isizukulwana esitsha sabantu bemizi mveliso yasekhaya yaseHoujie. Aba balandela isizukulwana sesibini abakhetha ilifa ishishini badla ilifa elula, ukuzibhokoxa, kunye nesimbo engenekayo yesizukulwana esidala Dongguan ikhaya ishishini abantu. Amagama amabini anzima athi “ishishini elisebenzayo” kwisiDongguan anentsingiselo engenakuchazwa.

Styledwood Ikhaya Deng Xin
I-Evolution, ukusuka kweyona ingahoywayo
indawo yokuqala

REC ●Hlala ubukele·Indlela yendaleko yeStyledwood Home

UDeng Xin, osuka kwiKhaya laseStiledwood, uthathwa njenge "Dongguan Drifter" kwaye ukwangumntu "omtsha" kwiDolophu yaseHoujie.

Nangona kunjalo, ngokutsho kwakhe, emva kweminyaka emininzi yokurhweba eHoujie, uye waziva exhaswa ngokungazingci koosomashishini basekhaya kunye namaqonga efenitshala adumileyo. Enkosi kubume bentengiso ebanzi netyebileyo, uDeng Xin, usomashishini oselula onemvelaphi yokufunda isiNgesi kunye norhwebo lwangaphandle, uye waseka igama lakhe elithi "Styledwood Home" apha, kunye ne-sub-brand "Carbine" okwangoku iphezulu eyomeleleyo. umkhwa.

Ngexesha lokudubula, "iCarbine" yayilungiswa kwivenkile yesitrato ephangaleleyo ekwiHolo 8 yeFamous Furniture World Expo Park. UDeng Xin wayezama ukwenza ivenkile yomfanekiso wophawu apho iqela labayili linokusebenza, liphumle, kwaye lithenge. Njengoko sasimi phambi kweso sakhiwo sisesiphithiphithi, wazisa iplani yakhe yeshishini ngoxa wayevakalisa intaphane yeemvakalelo. Olu tyalo-mali lunzima, iprojekthi yexesha elifutshane iquka ukuqonda kukaDeng Xin kwindlela yexesha elizayo yeefomathi zeshishini elibanzi kwimarike yempahla yasekhaya, kwaye kunjalo, ikwakukungcakaza okukhaliphileyo.

REC ●Hlala ubukele·Indlela yendaleko yeStyledwood Home

Ukudibana kwam okokuqala noDeng Xin, wayenxibe ngokugqibeleleyo isuti ebukhali edityaniswe nejezi emnyama ye-turtleneck, enepokotho egoqwe kakuhle yesikwere ehombise isifuba sakhe. Iinwele zakhe ezikanywe ngobuchule kunye nomfanekiso opheleleyo uquka ngokugqibeleleyo indlela yokuphila "yobunewunewu obulula" ekhuthazwa luphawu lwakhe, ebonisa ukucenga okukhulu.

Nangona kunjalo, okothusayo kukuba, le ntloko ingaqeqeshelwanga umsebenzi wohlobo lwendlu ithanda “uphando nophuhliso.” Kutshanje, ebekhokela iqela lakhe lokuyila kwaye eqesha iinjineli zezakhiwo ezihlawulwa kakhulu ezivela eItali ukuba zisebenze kwiworkshop ye-R&D, esulungekisa ngokucokisekileyo uyilo kunye nokwenza iisampulu, ezama ukuqinisekisa ukuba iimveliso zabo zokuqala zinokuhlangabezana nemigangatho yamazwe ngamazwe.

Nangona ifoto yesiqingatha sosuku ibingeyoxesha elide, kwakwanele kuthi ukuba siqaphele uDeng Xin njengosomashishini oselula onesibindi nothetha phandle novulelekileyo ekwamkeleni ukugxekwa. Ngaphandle kokuba kwishishini lokuthengisa uphawu phantse ishumi leminyaka, ubonakalisa ubutsha kunye namandla. Iqela lethu le-Qing She lokufota likholelwa ukuba lo mdla uphuphumayo kunye nokucinga okutsha okuya kukhokelela kwiKhaya le-Styledwood kwikamva elikude.

Ikhaya laseHaotian uLi Gaoxiang
Jongana notshintsho ngenkalipho

REC ●Hlala ubukele·Indlela kaHaotian yendaleko

Ukufika kwethu kwikomkhulu leHT CASA, iHaotian Home Furnishing eHoujie, eDongguan, imozulu yayintle. Ukukhanya kwelanga kwakuqaqambe kwithambeka kwaye kwabonakala kwiti yeti ekhanyayo ekhupha ubushushu. ULi Gaoxiang wayesele esilindile etafileni yeti.

Njengomseki othe ngqo kunye nepragmatic, kwakungekho mfuneko yobumnandi obugqithisileyo okanye imibuzo yokuxilonga. U-Li Gaoxiang waqala "ukuzichaza" okuchukumisayo. Ngembiza yeti kunye nebali, kungekudala, uhambo lokurhweba lweHaotian Home Furnishing kule minyaka yakutshanje luye lwatyhileka ngokucacileyo ezingqondweni zethu.

Ngo-2018, uLi Gaoxiang wangena ngokusemthethweni kwimarike yasekhaya kunye neHaotian Home Furnishing. Ekuqaleni, "wothuka kakhulu" yindlela imarike yasekhaya eyayiqhuba kakuhle ngayo. Kunyaka wokuqala wokungena kwimarike, iimveliso zeHaotian ezisanda kuqaliswa zifumene izigidi zeeyuan kwiidiphozithi emva kosuku olunye lomboniso. Kwiinyanga ezintandathu, uye wanda ukusuka kubathengi abathathu ukuya ngaphezulu kwe-80 yemithombo yomgangatho ophezulu wabaxumi. Ngawona maxesha okuxakeka, umzi-mveliso wawuzaliswe ziiodolo yaye wawungakwazi ukuqhubeka nokuziswa kwezinto.

REC ●Hlala ubukele·Indlela kaHaotian yendaleko

Nangona kunjalo, kwakungalindelekanga ukuba isiphithiphithi semarike safika ngokukhawuleza. Ekuqaleni kobhubhane, iFanitshala yaseKhaya yaseHaotian yagcina ukukhula ngesantya esiphezulu. Nangona kunjalo, kwisiqingatha sokuqala sika-2021, ishishini laqala ukuwohloka ngequbuliso. Njengoko amanani entengiso ehla ngokukhawuleza ukusuka kwi-8%, 20%, 28%, 35%… U-Li Gaoxiang wazola waza waqalisa ukuphonononga iimfuno ezikhoyo zabathengi. Ekugqibeleni wafumanisa ukuba kungenxa yeendidi zeemveliso ezingatshatanga neziphelelwe lixesha, kwaye abathengi abadala bebengazimiselanga ukwandisa igumbi lomboniso okanye isitokhwe kwiimveliso ezintsha kudidi olufanayo. Ke, icebo elikhaliphileyo lavela engqondweni kaLi Gaoxiang: kwakufuneka aphuhlise iindidi ezimbini zemveliso ezintsha, kwaye kwakufuneka zibe zezantlandlolo.

Ngoko ke, uLi Gaoxiang wagqiba ekubeni abele uhlahlo lwabiwo-mali lwezigidi ezingama-20 ukwandisa iimveliso ezintsha. Unyaka wonke, ukuze asombulule imingeni eyahlukeneyo yobugcisa engaqhelekanga, wanyamezela iintsuku ezinzima kunye neqela loyilo kunye neengcibi zeengcibi kwindawo yokusebenzela. Iindleko zabasebenzi, imirhumo yoyilo, ixabiso leesampuli zemveliso entsha ezingaphezu kwe-1000, imveliso entsha ehambelana nempahla eqinileyo nethambileyo… Ezi nkcitho bezifana nomngxuma ongenasiphelo.

Kodwa ekugqibeleni ngoMatshi ka-2023, iHaotian Home Furnishing ekugqibeleni yazisa ngokuzingca iindidi zayo ezimbini zemveliso, kunye namabhongo amakhulu, aphinda angena emarikeni.

TISSVICA Hu Zhenhai
usomashishini ongaqhelekanga

REC ●Hlala ubukele·indaleko yeTISSVICA

U-Hu Zhenhai ngusomashishini ongaqhelekanga.

Xa kuziwa kwixabiso le-brand, sikholelwa ukuba baninzi abantu base-Dongguan abadlula i-TISSVICA; xa kuziwa ekuthengisweni, nazo azinakwenzeka ukuba zibe phakathi kwabaphezulu. Kodwa xa kufikwa koyena mphathi webhrendi unomdla, u-Hu Zhenhai uqinisekile ukuba uya kufumana iivoti ezininzi ezinobuhlobo ezivela kumashishini angaphakathi.

Kuba eluphahleni lwevenkile ye-TISSVICA, into yokuqala oyibonayo ayizizo mveliso, kodwa “ipatina” igqume iibhotile zewayini, iigrill zebarbecue zangaphandle, kunye neesofa ezisebenza ixesha elide zangaphandle ezithe zacima ngokuhamba kwexesha. U-Hu Zhenhai eqhula uphawula ukuba umgangatho ophezulu we-TISSVICA yindawo yetheko efihliweyo yangaphandle, into ephantse ibe yeyodwa e-Dongguan apho abathengi abaninzi bangaphandle bathanda ukubamba amatheko apha.

Ngokuphathelele kwindlela yokuphila eyahluka-hlukeneyo, u-Hu Zhenhai ukholelwa ukuba uninzi lwabaphathi bohlobo lwe-Dongguan baphuma kwishishini lemveliso, beneempawu ezilula nezingachazwanga. Nangona kunjalo, iibrendi zamazwe ngamazwe kufuneka zibonise kungekuphela nje iimveliso kodwa kunye neendlela zokuphila ezikhaphayo. Ngaphandle kokuhlangabezana nayo ngokobuqu, kunzima ukuhambisa umyalezo ocengayo kubaxumi.

REC ● Hlala ubukele · I-TISSVICA Evolution Path

Ngexesha lokufota, sabuza u-Hu Zhenhai ukuba kutheni ekhethe ukungena kweli shishini, kwaye impendulo yakhe yaba “ngumbulelo.” Ngaloo nyaka, ukuze abuyisele ububele bezalamane zexesha elidlulileyo, uHu Zhenhai, owaphumelela njengomfundisi-ntsapho kwisikolo sabasaqalayo, waya eDongguan ukuya kunceda kumzi-mveliso omncinane wentsapho. Kwiminyaka kamva, efumana umvuzo wenyanga enye, waziqalela ishishini lakhe yedwa. Ngokungalindelekanga, ngeli xesha lomzamo, wathandana neli shishini.

Phambi kwale venkile, iTISSVICA ibeke ifenitshala yangaphandle exabisa amawaka eedola ukuze isetyenziswe ngabahlali abakufutshane. U-Hu Zhenhai uthe akafuni ukuba uphawu lube sisiqithi esikwanti. Ngalo lonke ixesha ebona abalupheleyo nezibini ezitshatileyo zizipholele yaye zizonwaba phambi kwevenkile, kumenza azive anelisekile.

Xa sithetha “ngosomashishini ongaqhelekanga” ekuqaleni, asibhekiseli ekuqondeni kwakhe nendlela aphila ngayo, kodwa ngakumbi kwiimpawu zakhe ezingabonakali zihambelana nomfanekiso “wosomashishini.” Kubonakala ngathi, xa kuthelekiswa nenzuzo kunye nokukhula, uxhalabele ngakumbi iimvakalelo zangaphakathi eziye zaziswa ngamava e-TISSVICA kuye. Ngubani uHu Zhenhai? Yintoni indlela kaHu Zhenhai? Le mibuzo yefilosofi yaba ngumxholo ophambili wencoko naye e-Qing She, esinika ikhefu elifutshane phakathi komjikelo onzima wodliwano-ndlebe.

.ISIPHELO.

Okokuqala, ngokutsho kwamagosa emiboniso yefenitshala, uChen Shaosheng akafane alwamkele udliwano-ndlebe lukawonke-wonke, azigcine ephantsi, kwaye akafane abonakale esidlangalaleni; okwesibini, uMichael, usekela mongameli weSaosen Furniture, wathetha ngokungafihlisiyo kwinkomfa yabezindaba ukuba ukuba bekungengombono kaChen Shaosheng wokugqibezela “ubuchwephesha bokugquma umgubo obunobuhlobo bendalo” obunamaxabiso angaqondakaliyo kwiminyaka engama-20 eyadlulayo, ngebengazange babe nalo. i-brand moat eyomeleleyo.