I-DongguanImpahla Yasekhaya EdumileI-Live Broadcast Base iyasungulwa. Izinkampani ezinikezela ngempahla yasekhaya kufanele zingene kanjani kwabezindaba ezintsha?
Abstract: Thatha "imidiya entsha" uveze futhi uveze "izindawo ezintsha" zemboni yefenisha
Namuhla, amamodeli amabhizinisi endabuko enza izinguquko ezinkulu, ukumaketha kwedijithali kuyanda, futhi nenani lamashaneli emidiya amasha liyagqanyiswa. Ezinkampanini eziningi zomkhiqizo, endaweni lapho ukukhula kokusetshenziswa kuntenga futhi izindleko zokuthengwa kwamakhasimende zikhuphuka, ukusebenzisa ukumaketha kwemidiya entsha ukuze kuzuzwe impumelelo yomkhiqizo kanye nokunqamula umbuthano kuyinkambo edingekayo kuyo yonke inkampani.
Izinkundla ezintsha zemidiya ezifana ne-Douyin, i-Xiaohongshu, nama-akhawunti wevidiyo abe yizikhundla ezibalulekile zokuvezwa komkhiqizo, ukutshalwa kwezimali emazingeni aphansi, kanye nokutholwa kwabasebenzisi. Ziphinde zibe yisango lokungena elibalulekile lethrafikhi ohlangothini lokuthengisa. Ngesikhathi se-Double 11 esanda kuphothulwa, izinkundla ezihlukahlukene zikhiphe "imibiko yempi". I-Live e-commerce iseyingxenye ebalulekile, kodwa inkambiso yokuthi "de-heading" isobala, futhi "ukusakazwa kwesitolo" sekuphenduke ukusheshisa ukuqhuma kwebhizinisi lomkhiqizo.
Akungabazeki ukuthi ngokudlala kuphela ngokumaketha okusha kwemidiya ungakwazi "iphasiwedi yethrafikhi" yokumaketha komkhiqizo. Kulo nyaka, abaholi abaningi bamabhizinisi kumbuthano wefenisha yase-Dongguan banezinombolo ze-IP zomuntu siqu.
Ikesi le-IP yomuntu siqu yomholi webhizinisi
IKomidi Elihlelayo Lombukiso Wefenisha Odumile liphinde lahlela uchungechunge lwemisebenzi emisha ye-e-commerce yemithombo yezindaba: iNgqungquthela ethi "Izikhathi Zethu" 2023 Yokuhlinzeka Ngezindikimba Entsha Yezindaba Yasekhaya yethulwa ngo-Agasti, kanye neNgqungquthela Yezwi "Dongguan Furniture Collective Voice Work and Dongguan Furniture Industry. I-New Media E-commerce Development" yabanjwa ngo-Okthoba. Summit", ngoNovemba yamemezela ngokusemthethweni iImpahla Yasekhaya Edumile yase-DongguanI-Live Broadcast Base futhi yamemezela2023 Dongguan IfenishaI-E-commerce Live Broadcast Festival ungaxhunyiwe ku-inthanethi.
"Izikhathi Zethu" Ingqungquthela Yasekhaya Yetimu Yezindaba Entsha yango-2023
I-Dongguan Furniture Collective Voice Working Conference kanye ne-Dongguan Furniture Industry New Media E-commerce Development Summit
"Vula iphasiwedi yethrafikhi futhi usebenzise imakethe ekhulayo" Ingqungquthela Yokuqeqeshwa Kwefenisha Enhle yase-Dongguan Douyin
Kungabonakala ukuthi abantu befenisha baye baqhubeka nokuzimisela okuqinile nokubekezela endleleni yokuthuthukiswa komkhiqizo ngaphandle kwendilinga yokumaketha okusha kwabezindaba.
Faka i-e-commerce yokusakaza bukhoma
Isizinda sokusakaza bukhoma esidumile sasekhaya sisunguliwe
NgoNovemba 10, i-I-Dongguan Ifenisha EnhleI-Douyin Empowerment Training Conference "Ukuvula Amaphasiwedi Wethrafikhi Ukuze Kusetshenziswe Imakethe Ekhulayo" ebanjwe ngokuhlanganyela yi-Dongguan Famous Furniture Club, i-Douyin, kanye nenhlangano ye-MCN i-Xinju.com ibibanjelwe eFamous Furniture Expo Park, okumaka isimemezelo sokuqala esisemthethweni sokusungulwa kwayo I-Dongguan Famous Home. Inikeza Isisekelo Sokusakaza Okubukhoma, futhi yamemezela uMkhosi Wokusakaza bukhoma we-Dongguan Furniture E-commerce we-2023, ithatha isinyathelo esibalulekile ekwakheni imboni yefenisha yase-Dongguan e-commerce ecosystem.
I-Dongguan Famous Home Furnishing Live Broadcasting Base incike kuyoUhlelo oluvuthiwe lwe-Dongguan Furnitureukuhlanganisa ukukhiqiza, ukukhiqiza, imibukiso kanye nohwebo, kanye nezinzuzo eziphambili ekusakazeni bukhoma kwe-Douyin, Xiaohongshu kanye ne-Xinju.com, inhlangano ehamba phambili ye-MCN emkhakheni wefenisha ye-pan-home, ukuxhumanisa nezinsiza zokusakaza bukhoma ezihola phambili zasekhaya, ezidalwe ngokuhlanganyela. Umhlinzeki wesevisi yebhande lasekhaya lase-Douyin e-Dongguan esemthethweni kanye nomhlinzeki wesevisi yebhande lomkhakha we-Xiaohongshu osemthethweni.
I-Dongguan Edumile Yasekhaya Inikeza Ukunikezwa Kwesisekelo Sokusakaza Okubukhoma
Isizinda sokusakaza bukhoma sihlinzeka ngamathuba ezinkampani ezinikezela ngempahla yasekhaya ukuthi zibonise imikhiqizo, zikhuthaze imikhiqizo, futhi zabelane ngolwazi lwemboni ngokusakazwa bukhoma kwevidiyo, ukukhangisa kosaziwayo, nokubambisana okusemthethweni kwezingxenyekazi eziningi. Ngasikhathi sinye, isisekelo sinikeza nokusekelwa kwezobuchwepheshe, isiqondiso sokuqeqesha, ukuhlela ukusakazwa bukhoma nezinye izinsizakalo zokusiza izinkampani ezinikezela ngempahla yasekhaya zenze imisebenzi yokukhangisa yokusakaza bukhoma futhi zithuthukise ithonya lomkhiqizo nokusebenza kokuthengisa.
UMai Huiqing, uNobhala Jikelele weFamous Furniture Club
UMai Huiqing, unobhala-jikelele weFamous Furniture Club, uthe emhlanganweni izokwethulwa izinsuku ezingama-20 "2023 Dongguan Furniture Live Streaming E-commerce Festival" ngoNovemba 29 ukuqondisa amabhizinisi akhuphukayo naphansi embonini yokusakaza bukhoma ifenisha. chain ukuhlangana e-Dongguan futhi kwakhiwe imboni yefenisha yase-Dongguan. I-E-commerce ecosystem. Uthe umcimbi we-e-commerce uyisihloko esisakazwayo esisekelwa yizimali zikahulumeni, isibusiso sethrafikhi esikhethekile sase-Douyin, i-Xinju.com yesazi sokusakaza bukhoma i-matrix, izinsiza ezisekela ukusakaza bukhoma, ukuhlanganisa amandla nezinsiza eziningi ukusiza izinkampani zefenisha zibe nempumelelo inkambu yokusakaza bukhoma nge-e-commerce. Kwethenjwa ukuthi izinkampani zefenisha zaseDongguan zizobamba iqhaza ngenkuthalo emisebenzini eyenze impumelelo nentuthuko.
UMa Yajun, inhloko yebhande lemboni ye-e-commerce likaDouyin
UMa Yajun, inhloko yebhande lemboni ye-e-commerce kaDouyin, uphinde wamenywa ukuthi abelane ngefenisha ye-e-commerce ye-Douyin kanye namacala ebhizinisi aphelele embonini yokuhlobisa ikhaya, anikeze izinkampani amandla okusebenzisa okuqukethwe nokusebenza okuqhutshwa umkhiqizo ngendlela ye-"FACT+S" . Ngokuzisebenza kwezikhundla, i-matrix yethalente, imisebenzi yetimu, ama-Vs aphezulu nezibonisi zemikhiqizo, njll., ukuphathwa kwabasebenzisi bomhlaba wonke, ukuthuthukiswa kokuhlangenwe nakho komhlaba wonke, nokuxhumana ku-inthanethi nokungaxhunyiwe ku-inthanethi kufinyelelwa.
I-Dongguan e-commerce
Umfutho wokukhula onamandla
Kuyaqondakala ukuthi i-Dongguan iyiqoqo lesithathu lezindawo zokuhlola eziphelele ze-e-commerce eziwela imingcele ezweni futhi ingeyesithathu esifundazweni sase-Guangdong. Selokhu yagunyazwa ngo-2018, ivolumu yokungenisa kanye nokuthekelisa kwe-e-commerce emngceleni we-Dongguan ikhuphuke isuka kuma-yuan ayizigidi eziyizinkulungwane eziyi-15.9 ngo-2017 yaya kuma-yuan ayizigidi eziyizinkulungwane ezingama-81.862 ngo-2022, ngokukhula okumaphakathi konyaka okungama-38%. Izinga lokukhula liyajabulisa, futhi liye laba phakathi kwezinga eliphezulu ezweni izikhathi eziningi.
Leli iqoqo ledatha eyabiwe u-Hou Weijia, isikhulu sesigaba se-e-commerce se-Dongguan Municipal Commerce Bureau, "engqungqutheleni ye-Dongguan Furniture Collective Voice Work Conference kanye ne-Dongguan Furniture Industry New Media E-commerce Development Summit" eyayibanjwe ngo-Okthoba. Umcimbi uphinde wamema u-Yang Gongzi wenhlangano yaminyaka yonke ye-MCN kaDouyin iWuyou Media Group, u-Xionng Jiantao, usihlalo ohloniphekile we-China Home Furnishing Brand Alliance, nezinhloko zezinkampani zefenisha zase-Dongguan ezifana ne-Chuangyu, i-Huahui, i-Wanhengtong, i-Medi, i-Changshi, ne-Yuzhai.
U-Hou Weijia, oyiNhloko ye-E-commerce Section ye-Dongguan Municipal Commerce Bureau
U-Hou Weijia uthe emhlanganweni ukuthi i-e-commerce ye-Dongguan ewela umngcele inomfutho oqinile wokukhula, ozuza ezigabeni ezicebile zokukhiqiza zezinkampani ezikhiqiza i-Dongguan. Okulandelayo, ikomidi leqembu likamasipala kanye nohulumeni bazokwethula izinqubomgomo zokusekela ezikhethekile emikhakheni emibili yokusakazwa bukhoma kwe-e-commerce kanye ne-e-commerce ewela imingcele.
Ubukhulu bokuqala ukusungula isizinda sokusakaza bukhoma e-Dongguan. Njengamanje, i-Dongguan ilinganise izisekelo zokusakaza bukhoma ze-e-commerce eziyi-10, ezinenani lemikhiqizo enenkontileka eyi-1,200, amakamelo okusakaza bukhoma angaba ngu-300, kanye nengqikithi yabantu abangaphezu kuka-30,000 abaqeqeshiwe. "Sikhuthaza ukwakhiwa kwezisekelo zokusakaza bukhoma. IKomidi Leqembu likaMasipala lithemba ukuthi i-Dongguan izokwakha isizinda sokusakaza bukhoma esihamba phambili, isikhungo sokukhetha umkhiqizo, kanye negumbi lokusakaza bukhoma esigabeni sefenisha ngokushesha ngangokunokwenzeka." Kusho uHou Weijia. Ukusungulwa kwe-Dongguan Famous Home Furnishing Live Broadcast Base kuqinisekisa leli phuzu.
Ubukhulu besibili buqondisa izinkampani ezikhiqizayo ukuthi zisebenzise ukusakazwa bukhoma nezindlela ezintsha zemidiya ukuthengisa imikhiqizo nokuletha izimpahla zokukhiqiza i-Dongguan emhlabeni. Uhlangothi lwesithathu ukwethulwa nokutshalwa kwezikhungo ze-MCN, ukuze izikhungo ze-MCN zikwazi ukusebenzela futhi zibuyisele emuva amabhizinisi akhiqizayo. Ubukhulu besine buhlinzeka ngokusekela okuthile kwezingqungquthela ezintsha ze-e-commerce zemidiya, imicimbi ye-e-commerce ebukhoma, njll.
Imidiya emisha iphula igeyimu
Udinga ukuthuthukisa ukuqwashisa kobukhulu futhi wenze umsebenzi omuhle kuqhinga lokuqukethwe
Ngakho-ke, imboni yefenisha ingenza kanjani umsebenzi omuhle ku-e-commerce entsha yemidiya? Ibaphi abameleli be-IP abanethonya nabadali bokuqukethwe bekhwalithi ephezulu abakhona kumidiya entsha yamanje?
"Izikhathi Zethu" 2023 Inkomfa Yezindaba Yasekhaya Entsha
I-Wuyou Media u-Yang Gongzi wake wathi eNgqungqutheleni Yezindaba Entsha Yasekhaya ka-2023 ukuthi abezindaba abasha bamanje bangene engxenyeni yesibili: inkathi ye-3.0. Inkathi ye-3.0 inkathi yemidiya emisha yezimboni. Ukuze izinkampani ezihlinzeka ngempahla yasekhaya zithole indawo yazo kwabezindaba zemboni entsha, kubaluleke kakhulu ukuba nokuqukethwe okuhle nengqondo yokwenza imali.
UMnu. Yang uthole ukuthi nakuba uhlobo lomkhiqizo selwakhile okuqukethwe okusha kwemidiya kanye nethimba elisebenza ngokusakazwa bukhoma, libhekene nezinkinga ezijwayelekile njengokulinganisa phakathi kwethrafikhi yesihloko nethoni yomkhiqizo, kanye nokungqubuzana phakathi kokutshala ekhaya kanye nokusetshenziswa kwefrikhwensi ephansi okunzima ukukusebenzisa. guqula. Ukuthi abanikazi bamabhizinisi anikezela ngempahla yendlu bawudlulisela kanjani umklamo wobuhle bemikhiqizo yabo esikhundleni sokuzuza nje ukuthengisa sekuyinto enzima izinkampani zamanje zefenisha namathimba okuthengisa azama ukuyidla.
"Ukucabanga okungenangqondo embonini yefenisha ukukwazi ukugcina ikhanda lomuntu liphansi futhi kwandise umoya wobuciko bemboni." U-Yang Gongzi uveze ukuthi ngonyaka ozayo i-Cyberspace Administration yaseChina kanye nezinkundla ezintsha zezindaba zingenza izinguquko ezinkulu, futhi izinkampani ezinikezela ngempahla yasekhaya kulindeleke ukuthi zingenise "intwasahlobo" yezimoto.
Ebhekene nezindaba zakamuva zemibono yomphakathi ezihlobene nemithombo yezindaba emisha, ukholelwa ukuthi i-Cyberspace Administration yaseChina kulindeleke ukuthi ithathe izinyathelo ezine ezinkulu: ① ukukhansela amanani aphansi futhi iguqule i-e-commerce, futhi igcine ibhalansi phakathi kokulawula izintengo ze-e-commerce. namanani aphathekayo; ② ukwehlisa ngokuqinile inani lamahange aphezulu angawodwana kanye nosayizi womnotho wosaziwayo we-inthanethi oletha izimpahla; ③ Lawula ngokuqinile amabhrendi osaziwayo be-inthanethi nezindlela zokupakisha eziyihaba nezindlela zokuphromotha; ④ Khuthaza ngamandla ukuzisakaza komkhiqizo ukuze ukhuphule isabelo sekhwalithi ephezulu, ama-oda wamakhasimende aphezulu nemikhiqizo ezuzwe njengefa.
Wuyou Media Group MR. Yang
Ngakho-ke iqoqo lefenisha liwathola kanjani amathuba amasha afanelekile okuthuthukisa imidiya? U-Yang Gongzi unikeze izinkomba ezintathu zokusebenzisa, okuyilezi: ① Khulisa ukuqwashisa ngobukhulu futhi ujoyine igeyimu; ② Yehlisa ubukhulu kuya ekucushweni okujwayelekile futhi uhlanganyele ukuze ukhule; ③ Isu lokuqukethwe nokuqhuma okufika ngesikhathi. Futhi kuhlaziywe izithombe zomsebenzisi zokuqukethwe kwefenisha. Sibhekene nezithombe zezigaba ezintathu ezinkulu zabasebenzisi abathenga ifenisha: isizukulwane sangemva kweminyaka yama-90s, labo “abasemakethe”, labo abaklama kabusha futhi bathuthukisa ikhwalithi yezindlu, nalabo abasebenzisa i-avant-garde ekuphishekeleni i-hedonism, ukuthi kwenziwa kanjani ukubhekelela izidingo zabantu abasha futhi udale okuqukethwe yintsha namasiko.
"Ukukhiqiza okuqukethwe empeleni kuwumkhuba wobuciko, futhi lobu buciko budinga ukusheshisa. Esifuna ukukufeza ngempela ukwenza impilo yomuntu enhle ibe ngokoqobo."
Ifenisha enhle eyenziwe e-Dongguan
Khulumela Ifenisha yase-Dongguan
I-Dongguan iyisisekelo esibalulekile sokwenziwa kwefenisha eChina ngisho nasemhlabeni wonke. Ngemuva kweminyaka yokuthuthuka, izinhlobo zefenisha zaseDongguan ziyaziwa kakhulu ekhaya naphesheya. Ngokusekelwe kwiqoqo lezimboni eliphelele, linezinkampani ezikhiqiza ifenisha ezingaphezu kuka-2,000, okuhlanganisa ne-mousse, imodeli nezinye izinkampani ezikhiqiza ifenisha ezisezingeni eliphezulu. Kunamabhizinisi angaphezu kuka-400, izinhlobo zefenisha ezingaphezu kuka-2,000, kanye nezinkampani ezisekela ifenisha ezingaphezu kuka-1,000 ezingavuthiwe nezesekeli. Ngokwezibalo ezingaphelele, inani eliphelele lokukhishwa kwemboni yefenisha yase-Dongguan lifinyelela ku-40 billion.
Kulo nyaka, iqoqo lokuqala lemboni yefenisha esezingeni lomhlaba lizinze e-Dongguan. Lokhu akugcini nje ngokugqamisa isikhundla esibalulekile semboni yefenisha yezwe lami emakethe yefenisha yomhlaba wonke, kodwa futhi kusheshisa inqubekelaphambili yemboni yefenisha yezwe lami kusukela ezweni elikhulu elikhiqizayo kuya emandleni okukhiqiza, okubeka inkundla yamaqoqo emboni yefenisha yomhlaba wonke. ukuthuthukiswa ukudala amasampula okubonisa.
Ithintwe izinguquko ezithengiswayo nezindawo ezithengiswayo ezikhuphukayo, izinkampani zefenisha zase-Dongguan zenze imizamo eminingi yokumaketha ngedijithali eminyakeni yamuva, okuhlanganisa uchungechunge lwezenzo zokumaketha zedijithali ezifana nokusakaza bukhoma, i-e-commerce, kanye nethrafikhi ye-Douyin. Lena inkambiso evamile futhi ibalulekile.
Njengoba uFang Runzhong, umsunguli weNgqungquthela Entsha Yezindaba Zokusebenza kanye nomphathi jikelele wemibukiso nohwebo lweI-Guangdong Modern International Exhibition Centre, wathi, "Ama-akhawunti wokukhiqiza ifenisha yase-Dongguan emakethe amaningi, futhi imikhiqizo emihle ingahamba ngokushesha ngezindlela ezintsha."
Okulandelayo, izinkampani zefenisha ze-Dongguan zizoqhubeka nokusebenzisa inhlangano nokukhuthazwa kweUmbukiso Wefenisha Edumile Yamazwe Ngamazwe (i-Dongguan).IKomidi Lokuhlela ukusebenzisa indlela yokuqoqa ukukhulisa isithunzi sembonini yefenisha yase-Dongguan, ukuvumela uhlobo ngalunye lube nethuba lokusizakala ngemidiya emisha I-outlet yokugeleza iyakhula ngesivinini.
Isikhathi sokuthumela: Jan-03-2024